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Overview

Most marketing falls flat because organizations put themselves at the center of the story vs. the donor. This can leave the donor feeling like your organization already has it all figured out and doesn’t need additional support. That’s the exact opposite of what we want to occur.
Brand messaging helps you clarify your message so donors will listen.
For more information on the talking points structure, please read the “Writing Using Talking Points” resource under the training modules.
Marketing Campaign
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Topic
Description
Story Question
Controlling Idea
One-Liner
Problem Statement
Villain
External Problem
Internal Problem
Philosophical Problem
Stakes
Empathy
Authority
Testimonial
Program Description
Program Deliverables
Three Step
CTA Direct
CTA Transitional
Aspirational
Blogs
Free Resource
Paid Resource
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Virtual Event Marketing
As you work to remove barriers to entry, your traditional fundraiser is shifting to virtual. With a custom virtual event marketing strategy built just for you, you can feel confident you’ll promote your event to the right people and raise the funds you need to continue living out your mission.
How will your community be impacted if your organization doesn’t reach your fundraising goals?
Market your virtual fundraiser with confidence and ease.
We help nonprofits build a custom virtual event marketing strategy so your team can feel confident you’ll promote your event to the right people and raise the funds you need to continue living out your mission.
The world is continuously changing and traditional ways of raising money are outdated and often leave people out. If you don’t market your virtual fundraiser the right way, your donors won’t show up to give. As result, your programming and communities you serve will suffer.
But there’s a problem…
You need an entirely new and updated marketing plan
You don’t know where to start
You’re worried that no one will show up to your event
Your programming budget is in jeopardy
The community in which you serve is at a higher risk

Your community is counting on your organization to provide the resources and programs to survive.
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The world is continuously changing and traditional ways of raising money are outdated and often leave people out.
If you don’t market your virtual fundraiser the right way, your donors won’t show up to give. As result, your programming and communities you serve will suffer.
Your community is counting on your organization to provide the resources and programs to survive.
When you go it alone, you risk:
Not achieving your attendee and attendee goals
Not raising the funds your organization needs to survive
Added stress on you and your team
A missed opportunity to engage your donors and community
We understand you’re anxious about marketing your fundraising event—it’s totally understandable.
We’ve helped nonprofits engage supporters and raise over $8 million dollars since the beginning of 2020.
Children of Armenia Fund
“We really needed a team with creative energy to spearhead our marketing efforts with two of our virtual fundraisers. Marketing Mission was brought on board to create our virtual event theme, social media campaign, and eblasts. With over 3000 viewers and $4.5 million raised, our virtual events were a success thanks to their team.”
—Danielle, Children of Armenia Fund
Virtual Event Marketing Strategy
As you work to remove barriers to entry, your traditional fundraiser is shifting to virtual. With a custom virtual event marketing strategy built just for you, you can feel confident you’ll promote your event to the right people and raise the funds you need to continue living out your mission.
Virtual Event Branding
As you work to remove barriers to entry, your traditional fundraiser is shifting to virtual. With a beautiful event brand that represents the value of your impact, you’ll stand out from other virtual events competing for your donor’s attention and raise the funds you need to continue living out your mission.
Virtual Event Launch Pad [Course]
A comprehensive set of plug-and-play marketing strategies, social media templates, and email promotion campaigns to help you ditch the stress of promoting your virtual event raise the funds you need to continue living out your mission.
Virtual Event Marketing Intensive
A two-day planning sprint that will launch your virtual event marketing campaign to success. Together, we'll build your entire marketing and promotions campaign.
Campaign Implementation and Coaching
Work 1:1 with a Marketing Mission Coach throughout your campaign for strategy, design, and support. 3 months, weekly meetings.
☑️ Social Media Strategy + Campaign (Value $2500) with all your posts, captions, and graphics planned out for you.
Develop Your Marketing Strategy
Promote Your Virtual Event
Reach Your Fundraising Goals
Get Started
Download your free email marketing toolkit to promote your virtual event:
When you invest in a virtual event marketing strategy, you can be confident knowing that your organization will raise the funds you need to serve your community.
Imagine…
Having your entire promotion plan for your virtual fundraiser already mapped out
Wowing your supporters with a visually cohesive event theme that inspires them to give
Leaning on a team of marketing and design experts to get people registered for your event
Not having to second guess whether you’re making the right design or marketing decisions
Being able to spend less time on marketing and more time on fundraising
Surpassing your registration and fundraising goals
5 Strategies to Developing Your Virtual Event Marketing Strategy
How to Develop a Theme for Your Virtual Event
What is a Virtual Event Marketing Strategy and Why Does It Matter?
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Virtual Event Launch Pad
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