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Tip #2 - Project Briefs


How to use it:
Either create a net new doc for Project Briefs or use an overarching doc with sections for each new brief
Use the following template to gather and share information
Share the doc with your team
Add the link to this doc in calendar events and emails about the project
Add images using the red plus button in the upper left
Screen Shot 2018-08-13 at 2.34.12 PM.png
Idea
Concise explanation of the idea (ideally include a rough sketch)
Alignment
How does this initiative tie to broader team or company goals?
Problem
What's the underlying problem we've observed? Key examples to demonstrate?
How will this create value for our customers?
User-based job or tasks
What should customer be able to do when this initiative is 'done?'
What job do we think we're solving?
Measurement
Can we validate or benchmark early in the process?
How are you going to test that we've enabled the user to do X?
Non-goals
What are the related goals we could do but are not going to?
Time & Budget
How long will this take? What resources will this take?

Braintrust
0
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Person
Type of guidance or feedback needed
How will we engage them in what we're building?
1
MM
Maria Marquis
2
AC
Al Chen
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2
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