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Tip #2 - Project Briefs


How to use it:

Either create a net new doc for Project Briefs or use an overarching doc with sections for each new brief
Use the following template to gather and share information
Share the doc with your team
Add the link to this doc in calendar events and emails about the project
Add images using the red plus button in the upper left
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Screen Shot 2018-08-13 at 2.34.12 PM.png
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Idea

Concise explanation of the idea (ideally include a rough sketch)

Alignment

How does this initiative tie to broader team or company goals?

Problem

What's the underlying problem we've observed? Key examples to demonstrate?
How will this create value for our customers?

User-based job or tasks

What should customer be able to do when this initiative is 'done?'
What job do we think we're solving?

Measurement

Can we validate or benchmark early in the process?
How are you going to test that we've enabled the user to do X?

Non-goals

What are the related goals we could do but are not going to?

Time & Budget

How long will this take? What resources will this take?

Braintrust
Person
Type of guidance or feedback needed
How will we engage them in what we're building?
1
MM
Maria Marquis
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​
2
AC
Al Chen
​
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There are no rows in this table
2
Count
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Want to print your doc?
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Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
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) instead.