Sectoral Analysis

Consider your industry. A good starting point could be the HolonIQ Cleantech List.

What is the structure of your market? Are the main industry players similar or are they organized into another structure, such as suppliers, manufacturers, distributors, retailers? How is the ecosystem organized? Who captures most of the value in the industry?

How large is this market (by revenue/by number of firms/by number of employees)? How many firms are there in your market? Is this market growing or shrinking? What are the drivers of growth?

What is employment in the industry? Are the number of employees growing or shrinking? How many professionals is your market hiring in similar areas to yours?

What are the major job functions for your market?

What is the compensation range for your target position? Benefits?

What trends/technological/government regulation are impacting your market? What do you need to know more about?

If your market based in a particular area(s)? Are the employers in your market distributed regionally or concentrated in one place?

Who are the key thought leaders in this market? What do professionals in this sector read, listen to, and watch? Are there books that everyone has read?

Who are the major players in your market? List them in a spreadsheet with columns for relevant information including size, products, funding, location, etc.