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Book summaries
  • Pages
    • Index
      • Radical product thinking
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          Introduction. A Repeatable Model for Building World-Changing Products
        • Part I. Innovating Smarter Requires a New Mindset
          • Chapter 1. Why we Need Radical Product Thinking
          • Chapter 2. Product diseases
        • Part II. The five elements of radical product thinking
          • Chapter 3. Vision
          • Chapter 4. Strategy
          • Chapter 5. Prioritization
          • Chapter 6. Execution and measurement
          • Chapter 7. Culture
        • Part III. Making our world a little more like the one we want to live in
          • Chapter 8. Digital pollution
          • Chapter 9. Ethics
          • Conclusion
      • Escaping the build trap (WIP)
        • Preface
        • Part I. The build trap
          • 1. The Value Exchange System
          • 2. Constraints on the value exchange system
          • 3. Projects versus products versus services
          • 4. The product-led organisation
          • 5. What we know and what we don't
      • Strategize (To do)
      • UX strategy (To do)
      • Product roadmaps relaunched (To do)
Book summaries
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Introduction. A Repeatable Model for Building World-Changing Products
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Introduction. A Repeatable Model for Building World-Changing Products

Building world-changing products seemed to be reserved for a small group of visionaries. It was clear that to succeed at building world-changing products, these leaders had a vision. Most organizations have learned from this and have vision statements. Yet taking an idea from concept to reality seems elusively difficult. Despite knowing that it’s important to be vision-driven, it’s easy to default to being iteration-led. Vision alone isn’t enough to be vision-driven—it requires a new mindset.
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