Information systems gather, process, and distribute data, transforming it into actionable intelligence that can inform decision-making.
Business Intelligence and Business Analytics
BI and BA hardware and software systems play a crucial role in gathering, integrating, reporting, and analyzing data from both internal and external sources These two tools help companies with a wide variety of tools and techniques make sense of all the data and make better decisions. Business Intelligence
BI primarily focuses on organizing and presenting data, including data warehousing and reporting. Business Analytics
BA leverages this data for predictive and prescriptive analytics, enabling businesses to anticipate future trends and optimize their operations for better decision-making. 3 Types of BA tools
Predictive Analysis uses statistical analysis, data mining techniques, historical data, and assumptions about future conditions to predict future trends and behavior patterns. Location Analysis uses the location component of data, including location data from mobile phones, output from sensors or scanning devices, and data from maps to help a marketer determine which people to target with mobile ads about nearby restaurants and stores. Operational Intelligence is a type of business activity monitoring that uses data from web activities, smartphones, sensors, gauges, and monitoring devices about activities inside and outside the organization. Data generated by sensors on trucks, trailers, and other containers can be used to improve operational decisions in an organization.
Benefits of Selecting a CRM System
CRM software is a type of enterprise software designed to streamline customer interactions and enhance customer relationship management.
The goal of CRM is to optimize customer satisfaction and retention, which maximizes revenue and profitability for an organization. CRM systems aim to optimize customer satisfaction and customer retention, which in turn will maximize revenue and profitability.
Operational CRM are customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. Analytical CRM systems analyze customer data to provide information for improving business performance. 
Section 3: Information Systems in Decision Making
