Section 2: E-Commerce Optimization Strategy

Last edited 305 days ago by Makiel [Muh-Keel].

E-commerce optimization

The internet and web have disrupted the way companies do business, advertise, and market.

This lesson will describe how companies can leverage e-commerce technologies through optimization using behavioral targeting, social networking, wisdom of crowd, and crowdsourcing to understand how businesses can use social media as an effective business tool.

E-Commerce in Advertising and Marketing

Advertising and marketing are the business functions most significantly affected by e-commerce.

The internet has broadened the scope for identifying and engaging with millions of existing and potential customers in ways previously unattainable

Behavioral Targeting - is a strategy that tracks the clickstreams of its customers or potential customers to understand their interests and intentions.

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Crowdsourcing

Crowdsourcing is when you use the “wisdom of crowds” concept on social networking sites to help it make better decisions and create new ways to market and advertise its products.

E-commerce optimization

E-Commerce in Advertising and Marketing

Crowdsourcing

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