Section 7: E-commerce and Social Media

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Section 1: E-commerce Technologies

Last edited 305 days ago by Makiel [Muh-Keel].

E-commerce

E-commerce uses internet and web technologies to create a digital marketplace to buy and sell goods, services, and digital products.
This platform enables companies to broaden their product and service range and equips them with essential tools for advertising, marketing, customer support, security, delivery, and payments
Mobile Commerce (M-Commerce) is rapidly becoming a dominant form of E-commerce, experiencing growth in six key areas: location-based services, software application sales, entertainment downloads, mobile display advertising, direct shopping services, and e-book sales. 
M-Commerce is e-commerce activity that occurs on mobile devices such as smartphones and tablets.

Categorized in three different primary categories

Business-to-consumer (B2C)

Refers to businesses selling products or services directly to individual consumers.
Examples: Online retail stores like Amazon, or services like Netflix

Business-to-business (B2B)

Involves transactions between two businesses where one business provides products or services to another business.
Examples: A software company providing solutions to other businesses, or wholesale suppliers.

Consumer-to-consumer (C2C)

Refers to individuals buying and selling goods or services directly to other consumers, often through a third-party platform.
Examples: eBay, Craigslist, or Facebook Marketplace.
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