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Value Proposition Canvas Template

Instructions: Fill in each section with your ideas using words or drawings. Use the guidance below to help you think about your customer and your product, then use the messaging formula at the end to create a clear sentence.

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1. Know Your Customer

a. Who is Your Customer?

Describe or draw the person or group who will use your product.

Customer Name/Type: Example: "My friend Alex" or "Kids who love puzzles"

Customer Description: Example: "Someone who is curious and loves to learn new things."

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b. What Job Does Your Customer Need to Do?

Write or draw what your customer is trying to do.

Job 1: Example: "Learn math easily."

Job 2: Example: "Have fun solving puzzles."

Job 3: Example: "Share cool discoveries with friends."

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c. What Makes Your Customer Sad or Frustrated? (Pains)

Write or draw the things that upset your customer when trying to do their job.

Pain 1: Example: "Math homework is boring."

Pain 2: Example: "Puzzles can be too hard."

Pain 3: Example: "No rewards for trying hard."

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d. What Makes Your Customer Happy? (Gains)

Write or draw what makes your customer excited or proud.

Gain 1: Example: "Fun and exciting learning."

Gain 2: Example: "Easy puzzles that are fun to solve."

Gain 3: Example: "Cool rewards when challenges are completed."

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2. What is Your Product? (Value Map)

a. Describe Your Product or Service

Write or draw what you are offering.

Product/Service Name: Example: "PuzzlePal App" or "Math Fun Game"

Short Description: Example: "A fun game that makes math feel like an adventure."

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b. How Does Your Product Fix the Problems? (Pain Relievers)

Match each customer pain with what your product does.

For Pain 1: "It turns boring homework into a game."

For Pain 2: "It gives hints to help solve puzzles easily."

For Pain 3: "It rewards you with stickers or points."

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c. How Does Your Product Make Things Even Better? (Gain Creators)

Match each customer gain with what your product gives.

For Gain 1: "It makes learning fun and exciting."

For Gain 2: "It is easy to use so puzzles are enjoyable."

For Gain 3: "It gives cool rewards when you finish challenges."

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3. Match Your Customer with Your Product

Now, see how your product helps your customer!

Biggest Problem Fixed: Example: "It turns boring homework into fun games."

Biggest Happy Outcome: Example: "You have fun and get cool rewards while learning!"

My Simple Value Proposition (One Awesome Sentence): Example: "PuzzlePal App makes math fun by turning homework into a game that gives you cool stickers."

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4. Create Your Final Message Using a Simple Formula

Use the Messaging Formula below to combine all your ideas into one clear, simple sentence:

Messaging Formula:

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For [Who is your customer], [your product] helps you [solve a problem or do a job] so you can [feel a happy outcome].

How to fill it out:

[Who is your customer]: Use the name or type you described earlier.

[Your product]: Write the name of your product or service.

[Solve a problem or do a job]: Use one of the pains your product fixes.

[Feel a happy outcome]: Use one of the gains your product creates.

Example Message:

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For kids who love puzzles, PuzzlePal App helps you turn boring math homework into a fun adventure so you can learn happily and earn cool stickers.

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Additional Tips:

Draw It Out: Add pictures or doodles next to each part to make your canvas even more fun!

Use Your Own Words: Write in a way that sounds like you.

Share With a Friend: Show your canvas and message to a friend or family member to get their ideas.

Change It Up: You can add more jobs, pains, or gains if you think of new ideas later.

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