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Copy of Measure What Matters Starter Kit by John Doerr

Best Practices Checklist.

Learn best practices from organizations that have adopted OKRs to achieve their goals. Read more stories at
Best Practice Description
Principle: Set a big goal to aim for (e.g. Reach 1 billion hours of people watching YouTube every day).
In Practice: Stretch OKRs set powerful forces in motion, and focusing the entire organization one core metric which was watch time. This turned into a four-year objective with annual rolling OKRs and quarterly key results.
Key Question: Are you stretching?
Apartment Therapy
Principle: Good ideas can come from anywhere.
In Practice: Teams at Apartment Therapy crowdsource their OKRs and the best ones get voted to the top.
Key Question: Have you involved your entire organization in drafting your OKRs?
Principle: When employees align with a company’s top-line goals, their impact is amplified.
In Practice: As MyFitnessPal's team grew, teams had to make sure their Key Results tied to a company-level OKR.
Key Question: Can every employee see how their OKRs line up with the company's top-line goals?
Principle: Have a healthy disregard for the impossible.
In Practice: Googlers judge the likelihood of success on their OKRs and aim for 70%. If the chance of success is greater than 70%, then they may not be stretching for the impossible.
Key Question: Have you communicated which of your OKRs are committed and which ones are aspirational?
Bono's ONE Campaign
Principle: Track OKR performance
In Practice: Bono's ONE campaign had a simple green/red tracking system to help the team stay up to date on their OKRs.
Key Question: Are you checking in on your OKRs every week?
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