Product Iteration

Product Iteration 1

Column
Column 1
1
Status
FINISH
2
Owner
3
Contributors
4
Approved
5
Due date
6
Decision
7
On this page
There are no rows in this table

🎯 Goals

Increasing first quest adoption

👥 User Segments

Primary: Active player of Noctua Games (internal)
Secondary: Active player of any mobile game (internal)

❓ Problem statement

what makes Noctua users claim coins for the first time?

🔎 Solution hypothesis

If we have multiple entry points on multiple occasions, users will most likely claim first coin
Seamless claim coin (2-3 steps) will increase the first coin claim
Information related to coin benefit, function, rare/scarcity will make the user claim the first coin
Giving users special/limited offers for the first claim will increase the users who claim first coin

❓ Success Criteria

Users can easily find the entry point to noctua platform
Users can easily entry the quest page
Users can easily claim their coins
Users are interested and wants to repeat claims the Noctua coins
Users feel the flow of claim coins is clear

🌈 Product Changes / Initiatives


Column
Column 1
Option 1
Option 2
Option 3
Option 4
1
Overview
Add Entry Point to noctua on inGame Homepage and Choosing Server Page
Add webview on in game claim coins
Add Onboarding Animation and Tooltip on Noctua Coin when user visit Noctua Platform
Add Countdown on Entry Point to give urgency
2
Hypothesis
If we have multiple entry points on multiple occasions, users will most likely claim first coin
Seamless claim coin (2-3 steps) will increase the first coin claim
Information related to coin benefit, function, rare/scarcity will make the user claim the first coin
Giving users special/limited offers for the first claim will increase the users who claim first coin
3
Link
(In Game Homepage)
(Server Page)
(Flow 2 Prototype)
(Flow 1 Prototype)
(Tooltip Animation)
4
Win, Lose, Change, Unknown
WIN In Game Homepage Entry Point
WIN Entry Point Server Page
WIN
LOSE
LOSE
5
Win and Lose
❓ ❓
6
New Findings
7
There are no rows in this table

✅ Follow-up (Result)


Decision
Status
Next steps
1
DECIDED / IN REVIEW / OTHER

2
There are no rows in this table

💎 Source files

Type /link to add links to design files.


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