Product Requirements

PRD - User Engagement

🎯 Objective

To Increase creator finish onboarding rate

❓ Success metrics


Goal
Metric
1
70% of creators finish onboarding in 3 session
# Success Rate
# bounce each step on every mission
time to complete every mission
1st-time click rate on Nav menu "Tipping" & "Subscriptions"
# of success each mission
2
70% of registered creator onboarded max 7 days after registered
# Success Rate
# bounce each step on every mission
time to complete every mission
Open Rate & Click Rate Email
Click Rate on In-App Notification
# of success each mission
3
70% of onboarded creators share their profile/post/tip link/sub link in 7 days
# Success Rate
# bounce each step on every mission
time to complete every mission
Open Rate & Click Rate Email
Click Rate on In-App Notification
# of success each mission
# of click rate to share after edit profile, set up tipping, adding subscriptions level
There are no rows in this table

❓ Assumptions

Creator needs to be guided on how they complete onboarding mission
Session assumptions
They high peak is on 8 AM - 08 PM based on Google Analytic

❓ Milestones



❓ Requirements

Requirement
User Story
Importance
Jira Issue
Notes
1
Tooltip for a new creator in Homepage
As a new Creator, I want a tooltip on the homepage if I didn't finish the onboarding
HIGH
Requirements:
From onboarding page, this tooltip will be shown if creator visits in homepage for the 1st time
Tooltip will focus to guide creators about how to complete their onboarding:
Mission 1 "Lengkapi Profile" > redirect to Creator Profile Page
Mission 2 "Atur Tipping" > redirect to Tipping Page
Mission 3 "Atur Subscription" > redirect to Subscription Page
Mission 4 "Buat Konten" > redirect to "Buat Konten" Page
If creators already finished some of the onboarding processes, the tooltip will explain only step that he/she didn't finish
Acceptance Criteria:
Trigger when user landing 1st time after registration when creator skip onboarding process
2
Tooltip Mission 1 "Lengkapi Profile" on Profil Page.
As a new Creator, I want a tooltip on how I complete my profile
HIGH
Trigger point:
First time visiting their own Profile Page
From CTA Mission 1 on Homepage
or Snackbar Mission 1 “Lengkapi Profile“
Tooltip Step:
Click edit Profile Button
explain how to upload profile picture and cover photo
explain how to input their name, username, and biography
explain about connect to another social media account such as TikTok, Instagram
explain to users they must click “save” in order to save their changes
Show floating button “Tampilkan Panduan“
Creator can be tracked on what step they bounced
If creators finished the onboarding mission 1, it will trigger Share tooltip
Step:
Click Share Button
System shows Pop Up Share, and tooltip will be shown.
if there is no more mission
Show “Selesai“ Button
if will close the tooltip
if there is another mission
Nanti Saja
Misi Selanjutnya
3
Revamp Validation Success Onboarding 1 "Lengkapi Profile"
As a Product Team, i want to revamp the validation about success on onboarding “Lengkapi Profile“
HIGH
As-Is:
User must connect TikTok to finish the "Lengkapi Profile"
To Be:
Connect TikTok becomes optional to connect. user can finish the "Lengkapi Profile" without connect to TikTok
4
Tooltip Mission 2 "Atur Tipping" on Tipping Page
As a new Creator, I want a tooltip on how I set up tipping
HIGH
Trigger point:
First time visiting their Creator Tipping Page
From CTA Mission 2 on Homepage
or Snackbar Mission 2 “Atur Tipping“
Tooltip step:
Click "Atur Tipping" button
explain how to decide Minimum Tipping
explain how to write a Welcoming Message
explain how to write a Thank You Message
explain to creator Save Button
Show floating button “Tampilkan Panduan“
Creator can be tracked on what step they bounced
If creators finished the onboarding mission 2, it will trigger Share tooltip
5
Add Share Button when completing set up tipping for the first time
As a Creator, I want to be reminded to share my tipping link if I set-up the tipping for the first time
HIGH
Share button will shown only once after creator finish setting ups their tipping
6
Tooltip Mission 3 "Atur Subscriptions" on Subscriptions Page
As a new Creator, I want a tooltip on how I set up subscriptions
HIGH
Trigger point:
First time visiting their Creator Subscriptions Page
From CTA Mission 3 on Homepage
or Snackbar Mission 3 “Atur Subscriptions“
Tooltip step:
Click "Aktifkan Subscriptions"
explain how to decide a Level Name
Explain how to decide a Level Price
Explain how to write a Level Descriptions
Explain What is Cover Level
explain what is benefit?
explain how they decide a Benefit on level
Explain about ‘Pengaturan Lanjutan’
Explain how they settings about “Jumlah Subscriber“ & “Periode Langganan“
explain to creator they must click “Buat Level Subscriptions” in order to save their changes
Show floating button “Tampilkan Panduan“
Creator can be tracked on what step they bounced
If creators finished the onboarding mission 3, it will trigger Share tooltip
7
Add Pop up for completing adding Subscriptions Level
As a Creator, I want to be reminded to share my subscriptions link if I set-up the subscriptions for the first time
HIGH
Example: Yeay!, Level subscriptions kamu sudah berhasil di dibuat. Yuk bagikan link subscriptions kamu sekarang untuk mendapatkan pendapatan sekarang!
Share button will shown only once after creator finish setting ups their subscriptions
8
Tooltip Mission 4 "Buat Konten" on Buat Konten Page
As a new Creator, I want a tooltip on how I create my first content
HIGH
Trigger point:
First time visiting their Creator Subscriptions Page
From CTA Mission 3 on Homepage
or Snackbar Mission 3 “Atur Subscriptions“
Tooltip step:
Click Buat Konten
Choose 1 Konten Options
If Text
Input "Judul Post"
Input "Isi Konten"
explain what is Visibility
explain to creator they must click “Posting Konten”
If Image
Upload "Gambar"
Input "Judul Post"
Input "Isi Konten"
explain what is Visibility
explain to creator they must click “Posting Konten”
If Video
Upload "Video"
Input "Judul Post”
Input "Isi Konten"
explain what is Visibility
explain to creator they must click “Posting Konten”
If Audio
Upload "Audio"
Input "Judul Post"
Input "Isi Konten"
explain what is Visibility
explain to creator they must click “Posting Konten”
Show floating button “Tampilkan Panduan“
Creator can be tracked on what step they bounced
If creators finished the onboarding mission 4, it will trigger Share tooltip
9
Add Snackbar Mission Progress
As a new Creator, I want a snackbar to remind me if i didn't finished the onboarding
HIGH
Snackbar will stick on every page below the header except Creator Homepage, Profile another creator.
Give information about the progress of their mission
Explain on what mission is currently he/she need to finish
Give CTA button for each ongoing mission and if click it will trigger the tooltip onboarding mission
10
Give a mark Label on Nav Menu for "Tipping", Subscriptions.
As a Creator, I want to know if I did not set up Tipping & Subscriptions
LOW
For Tipping and Subscriptions Menu
Give a mark on Nav menu to engage creators if they didn't set up the tipping or subscriptions
After they finished the set-up remove the mark
11
Tooltip when opening Tipping, subscribe menu
As a new Creator, I want a tooltip to remind me to share my tipping/subscriptions link for the first time
MEDIUM
For Tipping
The tooltip will show
if creator visits Tipping and creator didn't share tipping link at least 1 in any method
the tooltip will not show
if creator has already shared the tipping link once
if creator doesn't activate the tipping
if creator didn't finish setting up tipping
Tooltip will highlight and overlay "Bagikan Tipping" section
For Subscriptions
The tooltip will show
if creator visits Subscriptions and creator didn't share subscriptions link at least 1 in any method
Creator must have 1 active level
the tooltip will not show
if creator has already shared the subscriptions link once
if creator doesn't activate the subscriptions
if creator didn't finish setting up subscriptions
Tooltip will highlight and overlay "Bagikan Subscriptions" section
12
Email to Users who don't finish their onboarding process
As a Creator, I want to get emailed to remind me if i didn't finish the onboarding process
HIGH
Emails will be sent if Creator doesn't finish onboarding in 7 days
1st email in D+2 after registration
2nd email in D+4 after registration
3rd email in D+6 after registration
If Creator has finished onboarding in the first 7 days, Creator doesn't need to receive Those emails.
If Creator did not finish onboarding + 7 days after registrations
4th - etc Email will be sent each 2 Days
The email content:
Remind the Creator that they were only X step away from becoming a content creator
Show what step that Creators not finished yet. Clickable and redirect to:
Set up Profile
Set up Subscription
Set up Tipping
Posted 1st content
13
in-platform notification to Users who don't finish their onboarding process.
As a Creator, I want to get in-app Notification if I didn't finish the onboarding process
HIGH
3 notifications will be sent if Creator did not finish onboarding in 7 days
1st notification in H+2 after registration
2nd notification in H+4 after registration
3rd notification in H+6 after registration
If Creator has finished onboarding in the first 7 days, Creator doesn't need to receive that notification.
The Notification content
Remind the Creator that they were only X step away from becoming a content creator
Redirect to the homepage and trigger the tooltip on X step that the creator missed
14
Reminder Bot for Talent Team
As a Talent team, I want to get notification on slack if there is a Creator from agency who has not finished the onboarding
MEDIUM
Create a bot on Slack to remind the Talent team if there is a creator from agency who has not finished the onboarding process.
Information that listed on bot-message:
x Creator that not complete the onboarding process
Example:
Hi team! There is 'x' creator that has not finished the onboarding process, please check here to see the details ⚠️ Need Dashboard Data * Must crosscheck on team Data
Data Set:
Creator Name
Agency Name
Mission 1 Status
Mission 2 Status
Mission 3 Status
Mission 4 Status
Registered Date
Completed Date Onboarding Mission
Can be filtered by 7 Days after registrations
There are no rows in this table

❓ User interaction and design

❓ Open Questions

Question
Answer
Date Answered
1
There are no rows in this table

❓ Out of Scope


Invitation to add Subscribe post if they activate the subscriptions but don't have any subscriptions post in that tier
Creator Badge reference (Linkedin)
Add Badge on Creator Profile (lebih ke arah kesiapan creator untuk jualan)
As Creator, I want to look get the achievement if I have already done all the onboarding process
Badge Naming ⚠️ Penamaan Belum fix
Newbie 1/4
Rookie 2/4
Expert 3/4
Master 4/4
Creator will get Badge Name for each mission they completed
If they complete the onboarding mission, not by sequence, they still get the badge based on how much they completed the mission
this badge is only creator can view
Browser app notification

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