Product Requirements

PRD - (B2B) Landing Page

🎯 Objective

Assisting Business team to capture more potential client (Brand) contact

❓ Success metrics


Goal
Metric
1
Capture more potential client (Brand) contact
No of contact (Email/ WA phone number) captured
Click Rate
Duration per Session
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❓ Assumptions


❓ Milestones



❓ Requirements

Requirement
User Story
Importance
Jira Issue
Notes
1
New Entry Point
As a Visitor, I want to visit landing page for brand
Entry point:
“For brand” button in general landing page
“Kontak Kami” button on general landing page
New URL:
2
New Landing Page
As a Visitor, I want to be convinced to join Creatory as a brand
Header Button:
“For Creator or Fans” Direct to: General Landing page
“For Brand” Direct to: Brand Landing Page
“Log in” Direct to: Sign In page (as Fans)
“Daftar” Direct to: Sign up page (as Fans)
The header will be implemented in General Landing Page too
Section 1:
Tagline and simple description about Creatoory Hypes
“Mulai Sekarang” Button Direct to: Brand Form
“Coba Demo” Button Anchor to: Simulator section
Need to show → Content example (submitted content)
Section 2: Key selling point (Why brand should using Hypes?)
Section 3: Campaign simulator
Section 4: Current running hypes
Show top 3 running Hypes
Show (Every hypes)
Hypes thumbail image
Hypes challenge name
Total Prize
%of claimed reward
If visitor click the Hypes card, it direct to Hypes Detail
“Lihat Hypes Lainnya” button direct to Creatory.id/hypes
Section 5: Tagline and CTA Button
“Daftar sekarang” direct to brand Form
Brand Form:
Visitor Fullname (Required)
Visitor Email (Required)
Company (Required)
Domicile (City) (Required)
Visitor phone number (connected with Whatsapp)
Message(Optonal)
If Visitors doesnt fill required field, Visitors cannot click the “submit” button
Footer bar:
Social Media:
Tiktok
Clickable. Direct to Creatory's Tiktok profile
Instagram
Clickable. Direct to Creatory's Instagram profile
Youtube
Clickable. Direct to Creatory's youtube channel
Facebook
Clickable. Direct to Creatory's facebook page
Telegram
Clickable. Direct to Creatory's telegram group
Help & Support Direct to Helpdesk page ​
About: Direct to "Tentang Creatory" page
Privacy policy Direct to Privacy policy page
Term of Service Direct to Term of service
3
Section 1: Need to show content example
As a Visitor, I want to know the content example in Hypes
Tagline and simple description about Creatoory Hypes
“Mulai Sekarang” Button Direct to: Brand Form
“Coba Demo” Button Anchor to: Simulator section
Need to show → Content example (submitted content)
Min 3 Videos example
Video has been downloaded in this folder->
the 3 videos are slide-able
If Visitor firstly landing in this landing page, it will automatically play
Visitor able to pause the video
If visitor slide the video, the next video will automatically play
4
Campaign Simulator
As a Visitor, I want to know forecast result if I join Hypes
Need to add simulator in this section
Visitor able to experience how to create a hypes challenge:
Platform
Tiktok
IG Reels
Both
Hypes Type
Music
Hashtag
Both
Content Type (Only choose one)
Dance Challenge
Product Review
Event Awareness
Other
Minimum Folowers (freetext max 200 Followers)
Gender:
Male
Female
Both
Location (freetext, Recommendation)
Budget:
If visitor input less than Rp10.000.000, the forecastwill be blank (-)
Campaign Cost Simulator example →

If Visitor click “Create Hypes” button it will direct to brand form page
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❓ User interaction and design


❓ Open Questions

Question
Answer
Date Answered
1
There are no rows in this table

❓ Out of Scope





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