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Brand Design Mastery

Course Checklist

Brand Design Project Checklist

Projects & Certification

Mod 1 - Intro & Welcome

Mod 2 - Closing a project

Mod 3 - Brand Strategy

Mod 4 - Creative Direction

Mod 5 - Logo Design

Mod 6 - Identity Design

Mod 7 - Brand Delivery

Mod 8 - Closing Remarks

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Mod 4 - Creative Direction

Designing Moodboards

Why do this?

Our ideating phase tends to be “busy” - sometimes they are pieces of inspirations that inspire us and sometimes it’s related to our clients project

Not everything we saved will be “right”

We don’t want to confuse our client

We need to CURATE our ideas into visual stories

Your client is not a creative director (most of the time)

It’s our job is to guide and direct

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Different types of moodboards:

Grid mood board:

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Collage Mood Board

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The Stylescape

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Screen Shot 2022-02-01 at 2.29.15 PM.png

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Conclusion and advice:

DEMO NOTES:

Set up an illustration doc and start throwing images and references by pulling up the Pinterest mood board.

Then pay attention to what you’re seeing in your mood board - start writing down the keywords and notice it.

Pull a couple of images into the art board in the Illustration - make sure you’re match these imagery to the keywords that you’re using

Make sure you include all the important elements for the organic brain dump:

Colour - check out the

color.adobe.com⁠

to extract a colour theme from an image to create a cohesive palette. Once you found the colour that you like: click save.

Font - find a type that convey the feelings you want to convey, keyword examples: sans serif, modern typefaces, sans serif logo, modern and elegant type fonts,

Feelings - imagery that represents the feelings you want to convey

After you collect references and inspirations, put them in an organized grid to create the finalized mood board.

Put your target audience in the middle - what kind of individual will buy your category

Imagery

Typography

Product photography

Label design

Design elements: logo symbols, etc

Collateral executions

Colour

Packaging examples

Pro tips:

The format you can do: image, color, image, color

Select images that do the most for you and cover a couple of elements

Creating multiple directions:

Sometimes there’s more than on “Big Idea”

Can help create clarity around what options feels right

Name the concept: Give them each a name to anchor to the “big idea”

Practical considerations:

Budget

Timeline

Scope

Templates

Milanote templates:

https://milanote.com/templates/moodboards⁠

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Figma moodboard maker:

https://www.figma.com/templates/moodboard-maker/⁠

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Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.