Case Study: Architecture Brand

1) Grab your pen and paper and write the keywords.

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List all of the keywords you can think off when you’re getting to know your client and the ideal brand they’d like to have.

In this case for the 4th column you can customize what you’d like to included depending on the brief.

2) Start the creative research

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Jump onto the creative sites, such as Pinterest, Dribble or Behance

Start with a keyword that stand out to you the most and find a visual or design elements that represents it such as font, colours.

Be mindful and pay attention when you’re inspired by something while looking at visuals.

Understand what the industry trends are and explore it, don’t try too hard to be unique - just make sure to create things strategically and with intention.

We are never come up with things that are totally new

3) Creating mood board

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Feel free to brain dump your thoughts and idea then organize it later

Then pull in ideas that are aligned with each other, explore all the directions you can see and feel free to play around with them.

It’s an iterative process so don’t be afraid to keep going back and forth to the inspiration sites to find visuals that you think would fit with the concepts.

4) Presentation and feedback

Pick your preferred way of presenting, one-on-one, call or recording

Overall it’s a very organic process - it’s also very iterative and creative process. So make sure you’re giving your creative space to play

Don’t forget, this is a collaborative process, so make sure to include your client in this process as much as possible while keeping in mind the goal and art direction that’s been agreed in the beginning of this process

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