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Horizontal Design ThinkingVertical JTBD.
Maximize the potential of the project teamIdentifying the strengths and weaknesses of each personHelp your team members grow by bringing out the best in the design departmentTeam work planningManaging design projects from start to finishCompliance to ensure that design efforts are aligned with customer needs and business goalsExperience guiding UX and other design teams through the creation and application of UX strategiesAbility to turn user research into representative personas, user stories, user journeys, storyboards, and other design thinking representations
BrainstormingBuilding hypothesesCustdev to initially test hypotheses or identify important user needsCreation of design/prototypePrototype testingUX testing within the companyAB testingData analysisObserving users after publishing updates (full story)Working with analytics (by geo, by age, engagement funnels)
Interaction patterns. CJMJTBDPersonasDefinition of metrics. KPIUser monitoringBuilding the logicInterface prototype. User FlowUsability auditTest planningAnalytics. Working with performance indicators
Design systemsDesign libraryInterface Mobile DesignWearables Devices Interface DesignWeb DesignPresentation web/mobile project
CustdevResearchAnalyticsAnalyzeUser FlowInformation ArchitectureCJMDrafting of a design documentHigh-fidelity prototype creationMockup creationDesign system/GUIWeb, Mobile preparation
Communication.Confident communicator with colleagues below, above and besideThe ability to convince stakeholders of the effectiveness of design principles and the value they bring to the businessCritical thinkingAbility to see the big picture and delve into the detailsAbility to solve complex design problems and create frameworks from these design solutionsCollaboration / teamworkInspire with a deep understanding of the personal motivations of team membersExperience interacting and influencing cross-functional teamsSolution of problemsConstantly researching new methods and patterns for my problem solving toolkitI use creativity from a broader perspective in terms of rethinking issues and approaches.Product and design solutions based on a deep concern for the user.Susceptibility to feedbackThe ability to guide user research and create new frameworks to approach user analytics.Ability to collect information from user interviews, interactions and observations
SBC Awards 2021
Product DSGN Lead
Role: Product Design Lead
Name: Lucy Huzenko
E-mail: lukaguzenko@gmail.com
Telegram: @luka_guzenko
Location: Hamburg (Germany)
Experience
👥 Product Design Lead - 3 years
🧠 UX design - 10 years
👁 UI design - 14 years
About me
I started my career as a graphic designer working in a glossy fashion magazine. Working and gaining experience with such graphic editors as Photoshop, QuarkXPress and others. I learned to take responsibility for tasks, because when I sent a publication to print, I, as a designer, had no right to make mistakes.
After working for two years, I delved into the creation and philosophy of logos. Creation books. Prepare design for printing.
Then I was fascinated by web design, and then I plunged into the world of mobile applications. Thus, I went through many levels of design and was able to evaluate what interests me the most.
In web and mobile design, I started as a UI designer, learned what grids, modules, guidelines, what is the difference between a responsive and responsive design. Starting to work with mobile applications, I was interested in the logic of user actions. I began to delve into the study of users. So I came to a deep study of UX processes. I am building my processes based on a complete study of the business tasks of the product, its goals, user research, hypothesis testing.
At the moment I manage a team of 4 designers. For two years we have created a unified system design depending on the product (B2B or B2C). Created products that were nominated for various awards in their industries.
A number of processes were revised at the managerial level (we switched from Kanban to Adjail). We build hypotheses and conduct AB testing. We also conduct UX tests within the company.
I divided the main development methodologies into:
This helps us do our job better. Conducted qualitative and quantitative interviews (custdev) to determine user pain
Product Design Lead
Product designer
UX design
UI design
Hard Skills
Soft skills
Projects
Product design / UX / UI (Full Stack Apps)
International online casino that has received many awards:
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