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Product DSGN Lead

Role: Product Design Lead

Name: Lucy Huzenko

E-mail: lukaguzenko@gmail.com

Telegram: @luka_guzenko

Location: Hamburg (Germany)

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Linkedin⁠

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Behance⁠

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Dribbble⁠

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Experience

👥 Product Design Lead - 3 years

🧠 UX design - 10 years

👁 UI design - 14 years

About me

I started my career as a graphic designer working in a glossy fashion magazine. Working and gaining experience with such graphic editors as Photoshop, QuarkXPress and others. I learned to take responsibility for tasks, because when I sent a publication to print, I, as a designer, had no right to make mistakes.

After working for two years, I delved into the creation and philosophy of logos. Creation books. Prepare design for printing.

Then I was fascinated by web design, and then I plunged into the world of mobile applications. Thus, I went through many levels of design and was able to evaluate what interests me the most.

In web and mobile design, I started as a UI designer, learned what grids, modules, guidelines, what is the difference between a responsive and responsive design. Starting to work with mobile applications, I was interested in the logic of user actions. I began to delve into the study of users. So I came to a deep study of UX processes. I am building my processes based on a complete study of the business tasks of the product, its goals, user research, hypothesis testing.

At the moment I manage a team of 4 designers. For two years we have created a unified system design depending on the product (B2B or B2C). Created products that were nominated for various awards in their industries.

A number of processes were revised at the managerial level (we switched from Kanban to Adjail). We build hypotheses and conduct AB testing. We also conduct UX tests within the company. I divided the main development methodologies into:

Horizontal Design Thinking

Vertical JTBD.

This helps us do our job better. Conducted qualitative and quantitative interviews (custdev) to determine user pain

Product Design Lead

Maximize the potential of the project team

Identifying the strengths and weaknesses of each person

Help your team members grow by bringing out the best in the design department

Team work planning

Managing design projects from start to finish

Compliance to ensure that design efforts are aligned with customer needs and business goals

Experience guiding UX and other design teams through the creation and application of UX strategies

Ability to turn user research into representative personas, user stories, user journeys, storyboards, and other design thinking representations

Product designer

Brainstorming

Building hypotheses

Custdev to initially test hypotheses or identify important user needs

Creation of design/prototype

Prototype testing

UX testing within the company

AB testing

Data analysis

Observing users after publishing updates (full story)

Working with analytics (by geo, by age, engagement funnels)

UX design

Interaction patterns. CJM

JTBD

Personas

Definition of metrics. KPI

User monitoring

Building the logic

Interface prototype. User Flow

Usability audit

Test planning

Analytics. Working with performance indicators

UI design

Design systems

Design library

Interface Mobile Design

Wearables Devices Interface Design

Web Design

Presentation web/mobile project

Hard Skills

Custdev

Research

Analytics

Analyze

User Flow

Information Architecture

CJM

Drafting of a design document

High-fidelity prototype creation

Mockup creation

Design system/GUI

Web, Mobile preparation

Soft skills

Communication.

Confident communicator with colleagues below, above and beside

The ability to convince stakeholders of the effectiveness of design principles and the value they bring to the business

Critical thinking

Ability to see the big picture and delve into the details

Ability to solve complex design problems and create frameworks from these design solutions

Collaboration / teamwork

Inspire with a deep understanding of the personal motivations of team members

Experience interacting and influencing cross-functional teams

Solution of problems

Constantly researching new methods and patterns for my problem solving toolkit

I use creativity from a broader perspective in terms of rethinking issues and approaches.

Product and design solutions based on a deep concern for the user.

Susceptibility to feedback

The ability to guide user research and create new frameworks to approach user analytics.

Ability to collect information from user interviews, interactions and observations

Projects

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`Rocketplay`⁠
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Product design / UX / UI (Full Stack Apps)

International online casino that has received many awards:

SBC Awards 2021

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