Six Figure Systems Playbook & SOPs

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Six Figure Systems Playbook & SOPs

Six Figure Systems Playbook & SOPs

Marketing SOP

MARKETING S.O.P.

About

Ensure that you’re consistently marketing on social media by batching out content monthly that can be repurposed for email lists, podcasts, blogs, ect.

Trigger

Once a week within the hour and a half you’ve allotted for marketing time.

Inputs

Google Spreadsheet Labeled Marketing Calendar

Google Document Labeled “Cold”

Google Document Labeled “Warm”

Google Document Labeled “Hot”

Social Media

Actions

Monthly- content batch

Pull up the content calendar

Duplicate the tab for the current month and make a new month with the date and year as the label

In the current month’s tab from the current month delete the content from the prior month

Choose the pillars for each week

Write down ideas for the cold and warm posts for each week (potentially pull from your list of ideas or a content bank from each pillar)

*OPTIONAL (Short Term Videos Only- IG/FB Reels, TikTok, Youtube Shorts) Film videos about each topic, pick B-Roll snippets or choose reels to remix for the cold/warm topics and write them down under the

Choose testimonials to feature for your hot post for each week

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Weekly- copy batch

Write the cold, warm, and hot posts in the corresponding Google Document, and include the date, and weekly topic at the top (so you can search and repurpose content later)

*OPTIONAL (Short Term Videos Only- IG/FB Reels, TikTok, Youtube Shorts) Repurpose 3-6 sentences from the long post for each reel underneath the text

Helpful Hint: Use talk to type, get the transcript of the video if you included words, or even AI to write a draft that you customize

Use Chat GPT to generate trending #’s that correlate with the post

Choose visuals featured using Canva or another app for each post.

OPTIONAL: get reels prepared in drafts (Short Term Videos Only- IG/FB Reels, TikTok, Youtube Shorts)

Prep reels with audio

Get them ready to go out with the location

Add 3 tags

Save it to drafts

***IMPORTANT: SAVE IT TO YOUR PHONE WITHOUT AUDIO - if you update the app your drafts will be deleted that’s why it’s helpful to have the audio and the video outfit written down in your folder

(Start with a verb - ex: Send/Type/Add/Submit/Download/etc.)

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