Challenge - a new or difficult task that tests somebody’s ability and skill
Breakdown - detailed information that you get by studying a set of figures
Guiding - giving advice and help; having a strong influence on people
Distinguish - to recognize the difference between two people or things
Opportunity - a time when a particular situation makes it possible to do or achieve something
Competition - a situation in which people or organizations compete with each other for something that not everyone can have
Consumer - a person who buys goods or uses services
Reach - the distance over which you can stretch your arms to touch something; the distance over which a particular object can be used to touch something else
Perpetually - in a way that continues for a long time without stopping
Reliant - needing somebody/something in order to survive, be successful, etc.
Facility - a special feature of a machine, service, etc. that makes it possible to do something extra
Target - to try to have an effect on a particular group of people or particular thing
Drawback - a disadvantage or problem that makes something a less attractive idea
Enable - to make it possible for somebody/something to do something
Awareness - knowing something; knowing that something exists and is important
Comprehensive -
including all, or almost all, the items, details, facts, information, etc., that may be involved
Artificial intelligence - the study and development of computer systems that can copy intelligent human behaviour
Big data - sets of information that are too large or too complex to handle, analyse or use with standard methods
Metrics - a set of numbers or statistics used for measuring something, especially results that show how well a business, school, computer program, etc. is doing
Definition of Challenge from the Oxford Advanced Learner's Dictionary