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51 Blocks Onboarding Questions
What would you like us to know about your brand?
Travel Katy is the tourism page for Katy, Texas, showcasing everything there is to do, see, eat, shop, and drink in Katy, Texas. Katy, Texas is the premier weekend getaway destination for urban explorers, family road trippers, and Texas heritage seekers. Just outside Houston, Katy blends small-town charm with rich Texas history, outdoor fun, and family-friendly experiences.
Who is your ideal customer avatar or audience?
Texas Travelers!
Audience 1: Urban Weekenders
- Couples or friend groups aged 25-45 living in big Texas cities like Austin, San Antonio, Dallas, or Houston. They like short drives to unplug, explore nature, enjoy local food, stay in charming hotels and airbnbs, and visit wineries. Things that appeal to this audience are scenic drives, local breweries, hiking trails, cute downtowns, and historic B&Bs
Audience 2: Family Road trippers
- Parents (30-50) with kids, looking for safe, affordable, educational getaways with an abundance of kid-friendly activities. Fun and easy trips that won't break the bank, museums, parks, festivals, and family-friendly events. What appeals to this group are county fairs, local wildlife parks, historic reenactments, quirky roadside attractions, and antique shops.
Audience 3: Heritage & History Enthusiasts
- Boomers and retirees (55+), often traveling mid-week or off-season. They crave a deeper connection with Texas roots, history, and slower-paced living. What appeals to them is historic landmarks, walking tours, museums, Civil War or cowboy history, local diners.
Do you have 2-3 inspiration sites and things you love specifically about them?
Example 1 - Visit Palestine: https://www.visitpalestine.com/
Especially elements like:
- Trip Planner interactive map
- Instagram popup underneath tourism video to showcase UGC
- Meetings and the Virtual Meeting backgrounds for engagement
- Downtown map
Example 2 - Discover Temple: https://www.discovertemple.com/
Example 3 - Visit Frisco: https://www.visitfrisco.com/
Templates that match some of what we’re going for:
Travel Centric: https://preview.themeforest.net/item/traveltour-travel-booking-template-kit/full_screen_preview/26133788
Love the first option buttons with graphics on the home page of this template: https://preview.themeforest.net/item/travosca-travel-elementor-template-kit/full_screen_preview/27792269
Really like the way this one scrolls:
What Name, Address, & Phone should be present on the website?
Travel Katy
City of Katy Convention & Tourism Bureau
281-391-4800
travelkaty@cityofkaty.com
(See footer of current website - needs to have both Travel Katy and City of Katy Convention & Tourism Bureau listed https://www.travelkaty.com/contact)
Are you able to share a Google Drive link with your logo, desired images, and/or copy?
Yes; we will be able to share all media and content via Google Drive.
As we are still working with the client to collect media and approve of copy and content, we will need to submit some content later that we don't have yet.
We are setting a folder up with everything needed, saved here: https://drive.google.com/drive/folders/1wGteJLS8LHF3gZ490UTO5jVcZo7AtaZK?usp=sharing
Please provide the list of pages (sitemap) that we are developing as part of this project.
Homepage
Blog
1. Plan Your Trip
2. Dining
3. Shopping
4. Places to Stay
5. Things to Do
Are you providing any content? Please provide links from where we will be pulling content from.
Yes!
We are developing content for the website, including copy and photos, which will be saved in the Google Drive folder for the project: https://drive.google.com/drive/folders/1wGteJLS8LHF3gZ490UTO5jVcZo7AtaZK?usp=sharing
For styling, do you have a preferred font style and hex codes for colors?
We will need to put a placeholder here; we are in final stages of a full rebrand with the client. New logo, font styles, hex codes, and full brand style guide coming soon.
For content writing, do you have any known preferences or restrictions around topics, tone, or formatting?
Our brand pillars are: welcoming, rooted in history, and aspirational. Ideally, all content will be written with an authentic small-town Texas tone that is informative and friendly. Topics will almost exclusively cover tourism and travel to Katy, Texas, including events, family-friendly activities, dining and drink options, places to stay, and unique things to do in Katy. We want boosted SEO for anyone who may be traveling to or in Texas.
What is your primary call to action that you prefer for your CTA buttons? (e.g. learn more)
Learn more, but sometimes, we may want want different copy in the CTA buttons depending on page.
Please provide any social media links below that you would like on the website.
Instagram: https://www.instagram.com/travelkatytx/
Facebook: https://www.facebook.com/travelkaty/
TikTok: www/tiktok.com/travelkatytx
Congrats, you’re all done! Do you have any questions?
What are the next steps? On our side, we are gathering content, images, copy, etc. and organizing it into the Google Drive folder for the build out.
Plugins will be an important part of this website, specifically the interactive map and itinerary widget by 'VisitWidget.' Will we be able to build this out as part of the website?
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