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How to Build a User-Centric Product
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Welcome!

Intros!

Meet your instructor, Caitlyn
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My first job out of college was being a Product Specialist at Instagram on the Stories team. This hybrid role sat between the product management and user research functions, with the mission of “being the voice of the user on a product team.” I worked closely with multiple PMs and User Researchers and provided real-time user feedback about new product or feature usage trends, community sentiment, and user feedback, which all helped the Instagram Stories product teams build the most user-centric roadmaps possible to fulfill the jobs-to-be-done of our users uncovered through latent behaviors.
I recently left this role at IG - though I absolutely loved my team and my experience there! - to pursue entrepreneurship full time. I’m currently building a product called womo, which will be a platform that connects travel experts and locals with people planning a trip for authentic, personalized (wo)rd of (mo)uth recommendations
I am super passionate about mentorship and paying it forward to the next generation of tech professionals! I have mentored over 400 students in the past 1.5 years and thoroughly enjoy every single coffee chat, phone call, and email I get asking about career advice. I am an absolute user research / psychology nerd and am fascinated by this work - would love to share my skills and passions with aspiring PMs/UXRs!


Meet the learners in this course :)
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Khushi
Australia
How to conduct user research!
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Shobha Dasari
San Francisco!
How to analyze feedback to iterate on a product idea!
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Liora Jones
United States
Metrics and strategies for measuring user satisfaction and engagement!
Sakshi nanda
United States
I am passionate about building products through the lens of business and technology. I would love to learn about more how to prioritize user needs while building products.
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Danielle Drislane
New York City
Everything! I am new to product (with a background in Business Administration).
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Adam
United States
Experiencing a wholistic process for product ideation, validation, and pitching! Lot’s to learn and many great people to meet.
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Anjali Akula
New Jersey
I work for a non-profit that creates website for small business owners. I want to better understand how to create products that fit their needs and are sustainable for them.
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Iva
Los Angeles, CA
I’m looking forward todo hands on learning best practices on building successful products.
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Amiya Subramanian
Boston
Learning about the design thinking process!
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Lily Ofori-Amanfo
Ghana
Refreshing my knowledge in design thinking to actually building a useful product
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Daniel Neckonoff
New York City
Looking forward to discovering how my current skillset is applicable to Product and where I can improve!
Dharmik
Toronto
How to validate a product’s idea!
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Raisa Chowdhury
Calgary, Alberta
Everything and anything! I am completely new to product management so everything will be a learning experience for me.
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Elodie
Montreal , Canada
Product development from ideation, user research and metrics
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Grace Lu
San Francisco
How to effectively conduct user research & create a product roadmap
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Vijayamirunalini (VJ)
Boston
Choosing metrics, building user experience research

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