Net Promoter Score, or NPS, is used to measure customer experience and loyalty to your brand. NPS surveys typically ask “How likely is it you would recommend our company to a friend or colleague?” based on a scale from 0 (least likely to recommend) to 10 (most likely to recommend).
🤩 Promoters are customers who give your product a 9 or 10 rating.
😕 Passives are customers who give your product a 7 or 8 rating.
😡 Detractors are customers who give your product a 0 to 6 rating.