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Tool
Link
Type
Features
Annual Price (Enterprise)
Key Advantages
Key Weaknesses
Product Cycle Stage
SSO
Notes
Final Decision
Decision Rationale
Userlytics
$3,960.00
Comprehensive, participant payment built-in
1.5 million participants
Unlimited seats
Sentiment analysis
Simple interface
Expensive, model based on number of participants
Annual price calculated based on 300 recruited participants (2:3 unmoderated/moderated ratio) (exclusive of std participant fee of $150)
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Volume Discount Chart
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Only requires participant fees
Spoke with Kurt Brossard
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Fullstory
$25,000.00
Focuses on product analytics
Session replay
Monitors all users; security concerns for users with sensitive information
Currently available for Reonomy but would need to upgrade to enterprise plan for $25k to also use with AE and APP
Team is familiar with the product
UserTesting/ UserZoom
$30,000.00
Focuses on panel recruitment (120 mill from UserZoom) and interview/usability testing
Comprehensive
Large user panels
Widely used & recommended
Conversion funnels, path analysis, usability metrics
Expensive
Learning curve
Quoted Han Byul $60,000
Spoke with Robert Zheng and Lawrence Williams
Comprehensive offering of qualitative tools
Loop11
$6,396.00
Focuses on usability testing
Variety of tools
Integrates with User Interviews
No subject pool
May be a good alternative
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Qualtrics
$1,500.00
Focuses on survey testing
Offers a recruitment panel
Does not offer interviews or usability testing, recruitment panel would cost extra
May be able to use Customer Success’ seat for the foreseeable future
Already available via Customer Success
Maze
$32,500.00
Focuses on unmoderated quantitative usability testing
Capable of testing live content/websites
XD components have no functionality for users
Poor Figma integration
No moderated testing
Spoke with Samantha Medeiros
Negative reviewers from Reddit users on r/UXResearch
Partnering with Prolific (panel)
No moderated testing tools, limited panel
OptimalWorkshop
$2,292.00
Organization of notes/observations (Reframer tool)
Unmoderated quantitative tools (first click, tree test)
No session recording tools
No video analysis tools
No participant scheduling tool
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No built-in moderation/video analysis tools
Usabilia/GetFeedback
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Focuses on (in-product) surveys and product analytics
No session recording
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No interviews or usability testing
Respondent.io
$22,500.00
Focuses on b2b, potentially includes enterprise software users.
Claims to have a panel of 7,000 CRE asset managers.
Lack of built-in tools
Expensive: recruitment fee is 30% - 50%
Spoke with Daniel Kelly
Credit bundle package to save money, or PayGo
50% recruitment fee
Credit bundles 5000-100,000 to reduce the recruit fee to 30% (100,000)
Annual Price is calculated based on 300 participants/year, $150/participant, 50% fee (only fee)
Annual Price based on 300 participants/year, $100/participant, 50% fee = $15,000
Too expensive
Lookback
$15,000.00
Focuses on mobile/tablet testing
Heat maps, click maps
Collaborative
Ingrates with User Interviews
Limited panel
No advanced analytics
No integration with Figma, other apps
Price based on service only
Geared mostly towards mobile testing needs, no advanced analytics
Sprig
$6,200.00
Focuses on in-product surveys
Integration with Figma, Dovetail, User Interviews (discount if partnered with User Interviews)
No seats
Only offers prototype testing
SSO is offered
No card sorting or tree sorting
Additional usability/concept tests (more than 5) are $473
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Hubble
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Focuses on in-product surveys
Figma integration
Limited support
No interview tools
No SSO
Too new and undersupported
Dovetail
$14,400.00
Focuses on deriving and organizing insights from interviews
Sentiment analysis, transcripts
Integrates with Figma, Zendesk, OneDrive (soon), Notion
No panel
No session recording tools
Cost based on Business tier plan (not enterprise)
Too specialized, no session capture tools
User Interviews
$12,480.00
Focuses on panel recruitment, 2.4 million participants
Fraud department that helps to weed out bad participants
Integrations with many existing products (Figma, Qualtrics, Outlook)
“CRE Portfolio Manager” is an option that comes up

No built-in tools to record/analyze sessions, would need to subscribe to an additional service
Spoke with Kayla Slack
Annual Price based on 300 participants/year, $150/participant = $57,480
Annual Price based on 300 participants/year, $100/participant = $42,480
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Pricing Quote
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Only offers panels without tools
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