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Tools
1
Features
Product Cycle Stage
Final Decision
Type
Search
Tool
Link
Type
Features
Annual Price (Enterprise)
Key Advantages
Key Weaknesses
Product Cycle Stage
SSO
Notes
Final Decision
Decision Rationale
1
Userlytics
User Panel
Unmoderated usability testing
Moderated usability testing
Mobile testing
Sentiment analysis
A/B testing
Click testing
Tree testing
Survey
Recruitment Panel
$3,960.00
Comprehensive, participant payment built-in
1.5 million participants
Unlimited seats
Sentiment analysis
Simple interface
Expensive, model based on number of participants
Understand
Launch
Prototype
Build
Yes
Annual price calculated based on 300 recruited participants (2:3 unmoderated/moderated ratio) (exclusive of std participant fee of $150)
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Volume Discount Chart
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Only requires participant fees
Spoke with Kurt Brossard
Accept
​
2
Fullstory
Quantitative Tools
Heat maps
Screen recording
Product analytics
$25,000.00
Focuses on product analytics
Session replay
Monitors all users; security concerns for users with sensitive information
Launch
Yes
Currently available for Reonomy but would need to upgrade to enterprise plan for $25k to also use with AE and APP
Investigate
Team is familiar with the product
3
UserTesting/ UserZoom
Qualitative Tools
Open ended feedback
Click testing
In-Product Intercept
Moderated usability testing
Recruitment Panel
Card sorting
Survey
$30,000.00
Focuses on panel recruitment (120 mill from UserZoom) and interview/usability testing
Comprehensive
Large user panels
Widely used & recommended
Conversion funnels, path analysis, usability metrics
Expensive
Learning curve
Understand
Prototype
Build
Launch
Yes
Quoted Han Byul $60,000
Spoke with Robert Zheng and Lawrence Williams
Investigate
Comprehensive offering of qualitative tools
4
Loop11
Qualitative Tools
Unmoderated usability testing
Moderated usability testing
Click testing
Sentiment analysis
A/B testing
$6,396.00
Focuses on usability testing
Variety of tools
Integrates with User Interviews
No subject pool
Understand
Prototype
Build
Yes
May be a good alternative
Investigate
​
5
Qualtrics
Quantitative Tools
Survey
Recruitment Panel
Card sorting
Heat maps
In-Product Intercept
$1,500.00
Focuses on survey testing
Offers a recruitment panel
Does not offer interviews or usability testing, recruitment panel would cost extra
Understand
Launch
Yes
May be able to use Customer Success’ seat for the foreseeable future
Reject
Already available via Customer Success
6
Maze
Quantitative Tools
Card sorting
A/B testing
Click testing
$32,500.00
Focuses on unmoderated quantitative usability testing
Capable of testing live content/websites
XD components have no functionality for users
Poor Figma integration
No moderated testing
Prototype
Build
Launch
Yes
Spoke with Samantha Medeiros
Negative reviewers from Reddit users on r/UXResearch
Partnering with Prolific (panel)
Reject
No moderated testing tools, limited panel
7
OptimalWorkshop
Qualitative Tools
Card sorting
Survey
Click testing
Heat maps
Tree testing
$2,292.00
Organization of notes/observations (Reframer tool)
Unmoderated quantitative tools (first click, tree test)
No session recording tools
No video analysis tools
No participant scheduling tool
Understand
Prototype
Launch
Yes
​
Reject
No built-in moderation/video analysis tools
8
Usabilia/GetFeedback
Qualitative Tools
Open ended feedback
Survey
​
Focuses on (in-product) surveys and product analytics
No session recording
Understand
Launch
Unknown
​
Reject
No interviews or usability testing
9
Respondent.io
User Panel
Recruitment Panel
$22,500.00
Focuses on b2b, potentially includes enterprise software users.
Claims to have a panel of 7,000 CRE asset managers.
Lack of built-in tools
Expensive: recruitment fee is 30% - 50%
Understand
Prototype
Build
Launch
Yes
Spoke with Daniel Kelly
Credit bundle package to save money, or PayGo
50% recruitment fee
Credit bundles 5000-100,000 to reduce the recruit fee to 30% (100,000)
Annual Price is calculated based on 300 participants/year, $150/participant, 50% fee (only fee)
Annual Price based on 300 participants/year, $100/participant, 50% fee = $15,000
Reject
Too expensive
10
Lookback
Qualitative Tools
Mobile testing
Unmoderated usability testing
Moderated usability testing
$15,000.00
Focuses on mobile/tablet testing
Heat maps, click maps
Collaborative
Ingrates with User Interviews
Limited panel
No advanced analytics
No integration with Figma, other apps
Understand
Prototype
Build
Yes
Price based on service only
Reject
Geared mostly towards mobile testing needs, no advanced analytics
11
Sprig
Qualitative Tools
In-Product surveys
A/B testing
Unmoderated usability testing
Sentiment analysis
$6,200.00
Focuses on in-product surveys
Integration with Figma, Dovetail, User Interviews (discount if partnered with User Interviews)
No seats
Only offers prototype testing
SSO is offered
No card sorting or tree sorting
Prototype
Yes
Additional usability/concept tests (more than 5) are $473
Reject
​
12
Hubble
Qualitative Tools
In-Product surveys
A/B testing
Heat maps
Click testing
​
Focuses on in-product surveys
Figma integration
Limited support
No interview tools
Prototype
Build
No
No SSO
Reject
Too new and undersupported
13
Dovetail
Qualitative Tools
Sentiment analysis
$14,400.00
Focuses on deriving and organizing insights from interviews
Sentiment analysis, transcripts
Integrates with Figma, Zendesk, OneDrive (soon), Notion
No panel
No session recording tools
Understand
Launch
Prototype
Build
Yes
Cost based on Business tier plan (not enterprise)
Reject
Too specialized, no session capture tools
14
User Interviews
User Panel
Unmoderated usability testing
Survey
Recruitment Panel
$12,480.00
Focuses on panel recruitment, 2.4 million participants
Fraud department that helps to weed out bad participants
Integrations with many existing products (Figma, Qualtrics, Outlook)
“CRE Portfolio Manager” is an option that comes up

No built-in tools to record/analyze sessions, would need to subscribe to an additional service
Understand
Prototype
Build
Yes
Spoke with Kayla Slack
Annual Price based on 300 participants/year, $150/participant = $57,480
Annual Price based on 300 participants/year, $100/participant = $42,480
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Pricing Quote
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Reject
Only offers panels without tools
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