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Executive Summary

Residential cleaning businesses are part of the home service industry. This industry also includes any business that visits a customer’s home to provide service, like lawn care, plumbing, and HVAC.
Commercial cleaning companies serve other businesses, so they’re often considered part of the janitorial services industry.
Cleaning services are majorly offered to two groups i.e., commercial and residential. The residential cleaning service includes carpet cleaners, maid service, window cleaners, and other cleaning services that are not required daily. The commercial cleaning services consist of maid services, window cleaners, and carpet cleaners that offer services to businesses rather than individuals.
The U.S. professional cleaning services market by revenue is expected to grow at a CAGR of over 6% during the period 2021-2026.
The U.S. professional cleaning services market is experiencing growth on account of the increased popularity of "green cleaning technology." The use of sustainable washing agents, which include special chemicals, equipment, and techniques, is a major factor contributing to the growth of the market. Green products contain natural solutions and cleaners, which are safe and preferred for commercial end-users.
Organic ingredients in the cleaning agents are harmless with minimal health effects on the human body. Efforts are consistently made by vendors to promote green methods as chemicals used in conventional procedures are polluting the air, water, and land. Hence, the dependency on green products, which are made up of natural, plant-based materials, is witnessing traction, thereby driving the demand for eco-friendly professional services.
This research report includes a detailed segmentation by service type, operations, and geography. The increased awareness of contagious diseases is likely is to drive the growth of the disinfectant segment during the forecast period. Powered by automated solutions such as artificial intelligence window cleaners, window, and facade cleaning services are expected to generate incremental revenue of approx. $4 billion by the end of the forecast period.
The increased interest in "green technology" is prompting the adoption of green cleaning services in commercial and educational centers. The outbreak of COVID-19 is driving the demand for sterilized wipes, disinfectants, microfiber cloths, and mops in surgical and clean rooms. Therefore, hospital and medical centers are expected to pose an absolute growth of 52% during the forecast period.
With the ease of restrictions and lockdowns, the demand from gyms and fitness centers is expected to grow at an impressive rate during the forecast period as the probability of cross-contamination is high in these places. Therefore, these centers are striving to maintain high standards of hygiene, thereby influencing the market growth.

Industry Insights

The U.S. professional cleaning services market size will reach USD 100 billion by 2026, exhibiting at a CAGR of 6%. The ongoing COVID-19 pandemic, growing preference for green cleaning services and development in robotic and automated cleaners is the major factor driving the market growth. The U.S. professional cleaning services market is experiencing growth due to the increased popularity of “green cleaning technology.” The use of sustainable washing agents, which include special chemicals, equipment, and techniques, is a major factor contributing to the market's growth. Green products contain natural solutions and cleaners, which are safe and preferred for commercial end-users. Organic ingredients in the cleaning agents are harmless with health minimal effect on the human body. Vendors consistently promote green methods as chemicals used in conventional procedures are polluting the air, water, and land. Hence, the dependency on green products, which are made up of natural, plant-based materials, is witnessing traction, thereby driving the demand for eco-friendly professional services.
The U.S. furniture and upholstery segment is projected to touch revenue of over $12 billion.
The U.S. hospitality segment is expected to reach a revenue figure of over $17 billion by 2026 because of the breakout of the COVID-19 pandemic, which is calling for new and improved safety and maintenance protocols.
The green technology segment is likely to exceed over $23 billion by 2026 due to the increased acceptance of cleaning services among the hospitality and educational sectors.

Insights By Geography

Flexible workspaces with sustainable IT infrastructure have significantly grown in the North-Eastern US over the years. The region has the cleanest programs, mechanisms, and policies that enhance the adoption of green technology. North-Eastern US is expected to reach over $31 billion by 2026. While Boston and Massachusetts remain the most lucrative market, New Hampshire has witnessed slower growth and has taken a hit relatively by the COVID pandemic. Unlike other markets, the construction industries in North-East states are highly developed. The growth is majorly driven by the growth in new constructions and renovation activities in buildings.

Industry Overview

The cleaning industry is big. Encompassing both residential and commercial cleaning services, people can find many ways to clean up in this market.
How competitive is the cleaning industry?
In 2018, more than 3 million people were working in the janitorial services industry. To put it into perspective, that’s more than the number of people living in Chicago, Illinois. Because of the number of people working in the industry, it makes sense that the market would be more competitive than industries with less interest.
However, the competitiveness of the cleaning industry doesn’t mean that you won’t be able to carve out your niche. For example, there are only about 30,000 carpet cleaning businesses in the U.S. in 2021.
How much money can you make with a cleaning business?
The average U.S. residential cleaning business can make $36K to $100K per year. To make $36K, a business would have to clean 25 to 30 homes per month and charge $100 to $150 per job. In the end, the amount of money that your business makes will depend on how much work you’re willing to do and how much you charge for it.
How do I make a successful cleaning business?
The cleaning services industry is expected to reach $74 million in 2022. Want to get in on the fun? You’ll need to make your business shine. To do that, you’ll need to get attention from quality clients that will return for more business, deliver quality work and get good reviews. It’ll also help to have a website that is visually appealing and easy to use, as well as an inviting logo and clear business motto. These things will legitimize your business, while good reviews and reliable customers will attract new business.

Statistics

How’s the cleaning industry doing, anyway? Find out with these commercial and residential cleaning industry statistics:
The cost of home services rose 9.4% in 2021.
In 2021, 10% of all cleaning jobs were contracts rather than one-off work.
Cleaning industry revenue grew 14% in 2021.
The cleaning industry has grown 6.6% every year since 2011
The residential cleaning market is expected to be worth $40.38B by 2025.
80% of households are expected to use residential cleaning services by 2024.
The global commercial cleaning market could reach $468.2B in revenue by 2027.
Residential cleaners’ hourly wages are $9.31–18.82 per hour, or $19,370–39,140 per year.
Commercial cleaners’ hourly wages are $9.80–22.54 per hour, or $20,384–46,883.20 per year.
There will be 236,500+ new janitorial jobs in the United States by 2023.
Cleaning service industry growth is consistent, and services are always in demand. Residential cleaning industry trends show 20% growth year over year, with 80% of households being expected to use house cleaning services by 2024. The commercial cleaning industry is expected to hit more than $468B in revenue by 2027. That’s a 51.67% increase over the market’s $308.7B value in 2020.

Industry Trends for 2022

These are some of the latest commercial and residential cleaning trends you can expect to start or continue in 2022:
COVID cleaning: Cleaning business owners are continuing to offer certified sanitization and disinfection services to keep clients safe and reduce the risk of illness or outbreak.
Special services: More and more cleaning businesses are adding custom, specialized, or add-on services like laundry and carpet cleaning to better meet their clients’ needs.
Cost cutting: Business owners are trying to save money by buying items from their cleaning business supplies list in bulk or investing in higher-quality supplies that can be replaced less often.
Supply chain issues: Cleaning businesses all over the world are dealing with rising prices and having a harder time getting supplies and equipment. This is one of the more negative cleaning business trends, and it’s hard to say when it might improve.
Staffing issues: Cleaning companies are turning down business, wait listing new clients, or canceling regular customers because they don’t have enough cleaners to meet demand. Some businesses have an easier time hiring cleaners when they offer higher wages.
Price increases: Rates for cleaning services are rising to help offset extra costs like labor, overhead, fuel, and other expenses. It’s important to keep an eye on market costs, raise service rates accordingly, and communicate the price increase to customers.
Online marketing: Many businesses are continuing to invest in cleaning ads on social media and search engines, including Google’s Local Services Ads.
Sustainability: Trends in cleaning products are to reduce plastic waste, buy reusable products, or use supplies made from recycled materials. Cleaners are also using green cleaning products from brands like Seventh Generation, Grove, Juniper seed, and Branch Basics.
Technology: Cleaning companies are exploring technology and automation like cleaning business software to help manage quoting, scheduling, invoicing, and client relationships.
Employee care: Happy cleaners are loyal and productive cleaners—and they stick around. That’s why some cleaning businesses now offer paid vacation, health benefits, and other perks. They also focus on creating a positive experience and training cleaners so they’re more confident in their work.

Market Trends

From mopping the floors in the heavily trafficked hallway of a busy office building to cleaning years of spilled juice and puppy prints from a family’s carpet, those who work in the cleaning services industry provide essential services to people throughout the world.
The cleaning services industry is made up of two main branches: commercial and residential. Residential businesses clean people’s homes, while commercial ones focus on office buildings, schools, and other public areas.
And with more than 1 million janitorial services businesses present in the United States, the market doesn’t seem to be getting swept under the rug. People rely on these services to keep their homes, offices, schools, and other public areas clean and orderly. North America has the biggest cleaning industry market, followed by Asia.

Demographics

Commercial
There were more than 3.24 million people working in the janitorial services industry in 2018.
Most cleaning and janitorial services business insurance policies are purchased in Florida, Texas, and California.
65.8% of janitors and building cleaners are male.
Residential
The average age of a housekeeper, cook or cleaner is 47.
Most carpet cleaning business insurance policies are purchased in California and Texas.
76% of housekeepers, cleaners and cooks are women.
61.5% of housekeepers cleaners and cooks are white; 19.6% are Hispanic or Latino and 10% are Black.
31% of housekeepers earned a high school diploma as their highest level of education.

Businesses

Commercial
There are 1,063,988 janitorial services businesses in the United States in 2021.1
As of May 2020, there were 1,990,510 janitors and cleaners working in the United States, excluding residential maids and housekeepers.2
Commercial cleaning makes up a bulk of the market, with 2.3 million jobs in 2016.4
There are 31,909 carpet cleaning businesses in the United States in 2021.6
Residential
As of May 2020, there were 795,590 residential maids and housekeepers working in the United States.2

Revenue Statistics

Commercial
The median salary for a janitor or building cleaner was $29,080 in May 2020.4
The estimated annual revenue of carpet and upholstery cleaning businesses in the United States is $4 billion.2
Janitors and building cleaners get paid the most in Washington State ($40,330/year); Massachusetts ($38,850/year); Connecticut ($37,730/year); New York ($37,680/year); and California ($37,520/year).4
Residential
The average annual salary for a housekeeper or maid is $28,010.9
Maids and housekeepers get paid the most in the District of Columbia ($40,000/year); Hawaii ($39,600/year); New York ($38,430/year); California ($35,560/year); and Massachusetts ($33,680/year).9

The Future of the Cleaning Industry

The cleaning services market is expected to reach $74 million by 2022.10
Commercial
The number of janitorial services businesses in the U.S. grew at a rate of 5.7% per year from 2016 to 2021.1
The commercial cleaning industry is expected to grow at a rate of 5.4% annually through 2025.3
Employment of janitors and building cleaners is expected to grow 4% per year through 2029.4
Residential
Employment of maids and housekeepers is expected to grow 6.08% through 2029.8
Vacuuming services are expected to grow at a compound annual growth rate of 6.2% through 2022.
Table 1
0
Column 1
Column 2
1
Market Size in 2021
$80+ billion
2
Revenue in 2021
$47.5 billion
3
Number Of Janitors And Cleaners In The U.S.
1.99 million
4
Annual Salary of U.S. Janitors And Cleaners
$31,410.00
5
2011-2021 Growth Rate
6.6%
6
Number Of Cleaning Businesses In The USA
1,063,988
7
Deep Cleaning Hourly Prices
$55 to $65 per hour
There are no rows in this table
⁠

Commercial Cleaning

The hourly prices across the U.S. are now up to $55 to $65 per hour for deep cleaning, up from a national average of $25 to $30 pre-coronavirus.
Prices range from $0.05 per square foot up to $2.00 per square foot for deep cleaning services. The average cost per square foot was $0.27 for deep cleaning services.
By 2023, the
BLS
⁠
estimates that approximately 236,500 more janitorial jobs will be created. This significant growth in jobs could be due to the Coronavirus pandemic accelerating demand of cleaning services.

Residential Cleaning Industry

The house cleaning industry is growing every year. But how big is the house cleaning industry? What are the biggest cleaning trends in 2022? And how has the Coronavirus affected house cleaning? Let’s find out.
How big is the house cleaning industry?
The house/residential cleaning industry has grown a lot due to the pandemic. Businesses have reported that they’re starting to see more demand for house cleaning services.
That’s why it isn’t surprising that the home cleaning market size
is estimated
⁠
to be worth $40.38 billion by the year 2025.
What is the green cleaning products market size?
The green cleaning products market has had tremendous growth during the pandemic. According to a market report from Research and Markets, the global household green cleaning products market is expected to grow from $17.90 billion in 2017 to $27.83 billion by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 6.50%.
What percent of people have a house cleaner?
Last year, nearly 10% of all U.S. households paid a house cleaning service to clean their homes. Within the next few years, the US Department of Commerce expects 80% of two-income households to use an outside house cleaning service.
Residential house cleaning has become one of the fastest growing industries in the country. It’s currently approaching $20 billion dollars in annual sales with a projected annual growth rate of 20%!

SWOT Analysis

Strengths

The company’s founder has extended experience in the janitorial and commercial cleaning industry
Company management is motivated by satisfaction, recognition and rewarding our staff.
Company management is committed to identifying and adhering to our customer’s needs.
Consumer and commercial spending have trended upward due to an increase in per capita disposable income, which is a large contributing factor to the performance of businesses in our industry.
The cleaning company management has a demonstrated passion for the industry

Weaknesses

Proper marketing will need to be established to assure our target demographic knows and understands our cleaning services.
Access to capital for sustained growth is necessary to compete at a competitive price point.

Opportunities

Niche services: Give your clients something nobody else can. For example, offer different types of cleaning services that competitors don’t. Or, if you really want to stand out, include ready-made meal delivery as part of your residential cleaning service so clients can come home to a clean house and a hot dinner.
Cleaning contracts: Cleaning contracts and repeat clients help you predict what future cash flow will look like and plan operations accordingly. Learn how to get cleaning contracts, then go after more contract clients for long-term repeat business.
Online presence: Use social media advertising and search engine marketing to promote your cleaning business online. While you’re at it, make sure your cleaning business website is designed to help site visitors become paying customers.
Higher prices: If you didn’t raise your prices in 2021, now’s the time to do it. You’ll need to know how much to charge for house cleaning if you’re in the residential market, or do some research on commercial cleaning prices if your clients are other businesses.
Business software: Organize your operations and stand out from competitors by using cleaning business software. It’ll also give you more time in your day to work on your business instead of in it.
Online payment: E-payments are becoming a more common way to pay in the cleaning industry—in fact, 82% of Americans used online payments in 2021. Use credit card processing tools like Jobber Pay to help your clients pay their invoices, fast.

Threats

Rising costs: You’ve likely noticed overhead costs rising and delivery timelines getting longer, especially when it comes to supplies. One way to cut costs is to trim your list of cleaning supply vendors, and try to get bundles or deals by switching to just one or two providers. Your supplies may not arrive faster, but they could be a lot cheaper.
Stiff competition: There are plenty of other cleaning companies out there who offer the same services and benefits as you. Find a way to stand out and give your clients something extra that they can only get from you.
Employee shortages: We’re in the middle of The Great Resignation, where workers everywhere are leaving their jobs for better ones. Keep up by offering great compensation and benefits, having a solid hiring process, and working hard to keep your employees satisfied.
Personal safety: Your clients are worried about their safety, and they need reassurance that your work will help keep them from getting sick. Focus on improving sanitization and maintaining high indoor air quality—and tell your clients you’re doing it.
Current events: It’s tough to keep up with changing worldwide regulations that affect your work. That’s why it’s important to set flexible goals that are specific, measurable, achievable, relevant, and time-bound (SMART). And most importantly, remember that plans can change at any time—always be ready to pivot.
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