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Executive Summary

Residential cleaning businesses are part of the home service industry. This industry also includes any business that visits a customer’s home to provide service, like lawn care, plumbing, and HVAC.

Commercial cleaning companies serve other businesses, so they’re often considered part of the janitorial services industry.

Cleaning services are majorly offered to two groups i.e., commercial and residential. The residential cleaning service includes carpet cleaners, maid service, window cleaners, and other cleaning services that are not required daily. The commercial cleaning services consist of maid services, window cleaners, and carpet cleaners that offer services to businesses rather than individuals.

The U.S. professional cleaning services market by revenue is expected to grow at a CAGR of over 6% during the period 2021-2026.

The U.S. professional cleaning services market is experiencing growth on account of the increased popularity of "green cleaning technology." The use of sustainable washing agents, which include special chemicals, equipment, and techniques, is a major factor contributing to the growth of the market. Green products contain natural solutions and cleaners, which are safe and preferred for commercial end-users.

Organic ingredients in the cleaning agents are harmless with minimal health effects on the human body. Efforts are consistently made by vendors to promote green methods as chemicals used in conventional procedures are polluting the air, water, and land. Hence, the dependency on green products, which are made up of natural, plant-based materials, is witnessing traction, thereby driving the demand for eco-friendly professional services.

This research report includes a detailed segmentation by service type, operations, and geography. The increased awareness of contagious diseases is likely is to drive the growth of the disinfectant segment during the forecast period. Powered by automated solutions such as artificial intelligence window cleaners, window, and facade cleaning services are expected to generate incremental revenue of approx. $4 billion by the end of the forecast period.

The increased interest in "green technology" is prompting the adoption of green cleaning services in commercial and educational centers. The outbreak of COVID-19 is driving the demand for sterilized wipes, disinfectants, microfiber cloths, and mops in surgical and clean rooms. Therefore, hospital and medical centers are expected to pose an absolute growth of 52% during the forecast period.

With the ease of restrictions and lockdowns, the demand from gyms and fitness centers is expected to grow at an impressive rate during the forecast period as the probability of cross-contamination is high in these places. Therefore, these centers are striving to maintain high standards of hygiene, thereby influencing the market growth.

Industry Insights

The U.S. professional cleaning services market size will reach USD 100 billion by 2026, exhibiting at a CAGR of 6%. The ongoing COVID-19 pandemic, growing preference for green cleaning services and development in robotic and automated cleaners is the major factor driving the market growth. The U.S. professional cleaning services market is experiencing growth due to the increased popularity of “green cleaning technology.” The use of sustainable washing agents, which include special chemicals, equipment, and techniques, is a major factor contributing to the market's growth. Green products contain natural solutions and cleaners, which are safe and preferred for commercial end-users. Organic ingredients in the cleaning agents are harmless with health minimal effect on the human body. Vendors consistently promote green methods as chemicals used in conventional procedures are polluting the air, water, and land. Hence, the dependency on green products, which are made up of natural, plant-based materials, is witnessing traction, thereby driving the demand for eco-friendly professional services.

The U.S. furniture and upholstery segment is projected to touch revenue of over $12 billion.

The U.S. hospitality segment is expected to reach a revenue figure of over $17 billion by 2026 because of the breakout of the COVID-19 pandemic, which is calling for new and improved safety and maintenance protocols.

The green technology segment is likely to exceed over $23 billion by 2026 due to the increased acceptance of cleaning services among the hospitality and educational sectors.

Insights By Geography

Flexible workspaces with sustainable IT infrastructure have significantly grown in the North-Eastern US over the years. The region has the cleanest programs, mechanisms, and policies that enhance the adoption of green technology. North-Eastern US is expected to reach over $31 billion by 2026. While Boston and Massachusetts remain the most lucrative market, New Hampshire has witnessed slower growth and has taken a hit relatively by the COVID pandemic. Unlike other markets, the construction industries in North-East states are highly developed. The growth is majorly driven by the growth in new constructions and renovation activities in buildings.

Industry Overview

The cleaning industry is big. Encompassing both residential and commercial cleaning services, people can find many ways to clean up in this market.

How competitive is the cleaning industry?

In 2018, more than 3 million people were working in the janitorial services industry. To put it into perspective, that’s more than the number of people living in Chicago, Illinois. Because of the number of people working in the industry, it makes sense that the market would be more competitive than industries with less interest.

However, the competitiveness of the cleaning industry doesn’t mean that you won’t be able to carve out your niche. For example, there are only about 30,000 carpet cleaning businesses in the U.S. in 2021.

How much money can you make with a cleaning business?

The average U.S. residential cleaning business can make $36K to $100K per year. To make $36K, a business would have to clean 25 to 30 homes per month and charge $100 to $150 per job. In the end, the amount of money that your business makes will depend on how much work you’re willing to do and how much you charge for it.

How do I make a successful cleaning business?

The cleaning services industry is expected to reach $74 million in 2022. Want to get in on the fun? You’ll need to make your business shine. To do that, you’ll need to get attention from quality clients that will return for more business, deliver quality work and get good reviews. It’ll also help to have a website that is visually appealing and easy to use, as well as an inviting logo and clear business motto. These things will legitimize your business, while good reviews and reliable customers will attract new business.

Statistics

How’s the cleaning industry doing, anyway? Find out with these commercial and residential cleaning industry statistics:

The cost of home services rose 9.4% in 2021.

In 2021, 10% of all cleaning jobs were contracts rather than one-off work.

Cleaning industry revenue grew 14% in 2021.

The cleaning industry has grown 6.6% every year since 2011

The residential cleaning market is expected to be worth $40.38B by 2025.

80% of households are expected to use residential cleaning services by 2024.

The global commercial cleaning market could reach $468.2B in revenue by 2027.

Residential cleaners’ hourly wages are $9.31–18.82 per hour, or $19,370–39,140 per year.

Commercial cleaners’ hourly wages are $9.80–22.54 per hour, or $20,384–46,883.20 per year.

There will be 236,500+ new janitorial jobs in the United States by 2023.

Cleaning service industry growth is consistent, and services are always in demand. Residential cleaning industry trends show 20% growth year over year, with 80% of households being expected to use house cleaning services by 2024. The commercial cleaning industry is expected to hit more than $468B in revenue by 2027. That’s a 51.67% increase over the market’s $308.7B value in 2020.

Industry Trends for 2022

These are some of the latest commercial and residential cleaning trends you can expect to start or continue in 2022:

COVID cleaning: Cleaning business owners are continuing to offer certified sanitization and disinfection services to keep clients safe and reduce the risk of illness or outbreak.

Special services: More and more cleaning businesses are adding custom, specialized, or add-on services like laundry and carpet cleaning to better meet their clients’ needs.

Cost cutting: Business owners are trying to save money by buying items from their cleaning business supplies list in bulk or investing in higher-quality supplies that can be replaced less often.

Supply chain issues: Cleaning businesses all over the world are dealing with rising prices and having a harder time getting supplies and equipment. This is one of the more negative cleaning business trends, and it’s hard to say when it might improve.

Staffing issues: Cleaning companies are turning down business, wait listing new clients, or canceling regular customers because they don’t have enough cleaners to meet demand. Some businesses have an easier time hiring cleaners when they offer higher wages.

Price increases: Rates for cleaning services are rising to help offset extra costs like labor, overhead, fuel, and other expenses. It’s important to keep an eye on market costs, raise service rates accordingly, and communicate the price increase to customers.

Online marketing: Many businesses are continuing to invest in cleaning ads on social media and search engines, including Google’s Local Services Ads.

Sustainability: Trends in cleaning products are to reduce plastic waste, buy reusable products, or use supplies made from recycled materials. Cleaners are also using green cleaning products from brands like Seventh Generation, Grove, Juniper seed, and Branch Basics.

Technology: Cleaning companies are exploring technology and automation like cleaning business software to help manage quoting, scheduling, invoicing, and client relationships.

Employee care: Happy cleaners are loyal and productive cleaners—and they stick around. That’s why some cleaning businesses now offer paid vacation, health benefits, and other perks. They also focus on creating a positive experience and training cleaners so they’re more confident in their work.

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