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Mar-Tech Stack
R1 Analysis
Function
Current Tool
Recommendation
Future Tool (if changing)
How much would it cost? (if changing)
How do you use this today?
Why do you want to change? (if changing)
Does it have the potential to meet more than one need for the company?
Does it integrate with systems we should be aware of?
Point of contact for any questions related to this technology
Notes
1
Marketing Automation
Zoho
2
CMS
e.g., Wordpress, HubSpot
3
Digital Asset Management
Canva + Google Drive
4
Video Hosting & Tools
5
Webinar Platform
6
Social Media, Influencer & Community Management
e.g., Hootsuite, Sprout Social, Buffer
7
Review Management
e.g., Reputology
8
Product/App Adoption
9
Referral Marketing
e.g., Ambassador
10
SEO
e.g., SEMrush, Moz
11
Local SEO
e.g., GMB, Yelp
12
Programmatic, Display, or Native Ads
13
Digital Search Ads
14
Call Tracking
Manual, Google Voice
15
Reputation Management
e.g., Reputation.com
16
SMS Marketing
e.g., Twilio
17
Events
18
E-Commerce
19
Affiliate
e.g., Flippa
20
Channel/Partner Enablement
e.g., Allbound
21
Chat/Conversational Marketing
e.g., Drift, HubSpot Chat
22
Interactive Content
23
Customer Support Tools
Manual
24
Customer Survey Tools
e.g., Typeform, Survicate
25
CRO/Testing Tools
26
Web Analytics
e.g., Lucky Orange, Google Analytics
27
CRM
e.g., Salesforce, Dynamics
28
Proposals/Quotes
e.g., PandaDoc, HelloSign
29
Sales Automation, Enablement & Intelligence
e.g., Outreach.io, SalesLoft
30
Calendar/Meeting Tools
Connect Team, Calendly
31
Other
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