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Mar-Tech Stack
R1 Analysis
Function
Current Tool
Recommendation
Future Tool (if changing)
How much would it cost? (if changing)
How do you use this today?
Why do you want to change? (if changing)
Does it have the potential to meet more than one need for the company?
Does it integrate with systems we should be aware of?
Point of contact for any questions related to this technology
Notes
Marketing Automation
Zoho
CMS
e.g., Wordpress, HubSpot
Digital Asset Management
Canva + Google Drive
Video Hosting & Tools
Webinar Platform
Social Media, Influencer & Community Management
e.g., Hootsuite, Sprout Social, Buffer
Review Management
e.g., Reputology
Product/App Adoption
Referral Marketing
e.g., Ambassador
SEO
e.g., SEMrush, Moz
Local SEO
e.g., GMB, Yelp
Programmatic, Display, or Native Ads
Digital Search Ads
Call Tracking
Manual, Google Voice
Reputation Management
e.g., Reputation.com
SMS Marketing
e.g., Twilio
Events
E-Commerce
Affiliate
e.g., Flippa
Channel/Partner Enablement
e.g., Allbound
Chat/Conversational Marketing
e.g., Drift, HubSpot Chat
Interactive Content
Customer Support Tools
Manual
Customer Survey Tools
e.g., Typeform, Survicate
CRO/Testing Tools
Web Analytics
e.g., Lucky Orange, Google Analytics
CRM
e.g., Salesforce, Dynamics
Proposals/Quotes
e.g., PandaDoc, HelloSign
Sales Automation, Enablement & Intelligence
e.g., Outreach.io, SalesLoft
Calendar/Meeting Tools
Connect Team, Calendly
Other
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