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Brand Sprint

Goal Setting

What were the key goals in your business and life you set out to achieve this past year?
Automate the business so that we can save time - vendors, incoming inquiries
Focus on new projects
Looking back were these the right achievable stretch goals for you at this season in your life and business?
Stretch goal - find another large commercial contract - more than 100k
Where I want my company to be in terms of customers, sales, revenue, and profit after five years from today?
7 figures
What business objectives does the marketing strategy need to support?
Brand Awareness - landing pages - testimonials
What metrics determine success or failure?
Failure
High turnover is a metric for failure
Missing a lead due to lack of follow up
Have a client that doesn’t align with our values
Success
Finding a project that isn’t as hands on
Positive relationships with clients who understand the challenges
Inbound opportunities

What marketing strategies and tactics have been used in the past?
Angie’s list and home advisor - but they are expensive
Social proof on google and yelp
Joined business groups like BNI - but it’s time consuming
Chambers of Commerce
Amplify Latinx
Lavo
Woke
LGBTQ Chamber
Social media ads - good for awareness but not converting

About the Brand

Who exactly is your ideal client?
Values supporting local and minority-owned businesses
Understanding human needs, disparities and are socially aware
Value industry impact on environment
Successful business, owns properties
Makes 6 figures on their own and their business makes more than 7 figures
Privately Owned

How are you Different?
Eco-Friendly Cleaning Products ???
Now it’s more people oriented, developing paths
Subcontracting to other minority owned businesses

What are you ideal customers' biggest pain points?
Having a clean environment to improve productivity, reduce sickness
Investing in DEI

Are there any audiences you aren't currently reaching that you want to reach with your brand?
Yes

What are the high priority, expected deliverables for this project?
Service Quote Calculator for Residential Clients
Automated Responses for the Calculator
Brand Awareness

What is the expected timeline for this project?
no specifics
SOW Timeline & Deliverables
1
Project
Includes
Deliverables
Start date
Due Date
1
Research & Development
+ Routine Tech Analysis + Market Research + Competitor Analysis
Market Research Report
4/4/2022
4/15/2022
2
Brand Book & Core Templates
+ Digital Use Guidelines + Social Media Schema + Letterhead + Email Signature
Brand Guidelines
4/15/2022
4/20/2022
3
Website Design & Development
+ Standard Web Pages
Homepage
About page
Contact page
Services page
404 page
Header / Footer
+ Contact, Pop Ups, Lead Gen Forms
+ Email Integration
Website
4/18/2022
5/16/2022
4
Comprehensive Tech Stack Audit
+ Marketing Tech Stack + Sales Tech Stack + Service Tech Stack + Recommendation & Implementation
Mar-Tech Stack Analysis
4/15/2022
5/30/2022
5
Email Marketing Drip Campaign
+ Welcome Email + Autoresponder Series
Welcome Email Template
5/30/2022
6
Service Quote Calculator
+ Additional Strategy & Exploratory Session + Back End Development + Integration to Website
Service Quote Calculator
4/25/2022
5/16/2022
There are no rows in this table
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Timeline of SOW Timeline & Deliverables
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TodayFit
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