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Brands3

A searchable open-source database tracking consumer brands in Web3 and the Metaverse. Updated weekly.

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Total Initiatives:
174
Tracker Cards
5
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Casadei
Initiative Name
Casadei Marks ‘Blade’ Heel’s 10th Anniversary With NFT
Launch/Announcement Date
Sep 2022
Network/Technology/Platform
Decentraland
Starbucks
Initiative Name
Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey
Launch/Announcement Date
Sep 2022
Network/Technology/Platform
Polygon
Kate Spade
Initiative Name
Kate Spade launches Virtual Townhouse
Launch/Announcement Date
Sep 2022
ZERO10
Initiative Name
ZERO10’s Pop-Up Store Is Changing Virtual Fashion
Partners/Agency/Artist
Crosby Studios
Launch/Announcement Date
Sep 2022
Gap
Initiative Name
Gap highlights culture shapers with ‘Icons’ campaign, NFT contest
Launch/Announcement Date
Sep 2022
Fendi
Initiative Name
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Launch/Announcement Date
Sep 2022
Network/Technology/Platform
Meta
Ambush
Initiative Name
AMBUSH Announces Limited-Edition Wearable NFT With OP3N and Avalanche
Partners/Agency/Artist
OP3N
Avalanche
Launch/Announcement Date
Sep 2022
Network/Technology/Platform
Avalanche
Bulgari
Initiative Name
Bulgari opens virtual world on Zepeto metaverse platform
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Zepeto
ORIGYN
Initiative Name
Internet Computer's ORIGYN is watching the watches using NFT authentication
Partners/Agency/Artist
WatchBox
Geography
Global
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
ICP
Meta
Initiative Name
Meta now lets you post your NFTs on both Facebook and Instagram
Launch/Announcement Date
Aug 2022
Reddit
Initiative Name
Reddit Airdropping Free Polygon NFT Avatars to Its Most Hardcore Users
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Polygon
M&M's
Initiative Name
Mars releasing limited-edition M&M’s candy featuring Bored Ape Yacht Club NFT imagery
Partners/Agency/Artist
Universal Music Group
Launch/Announcement Date
Aug 2022
Afterpay
New York Fashion Week
Initiative Name
Afterpay Drops Designer NFT “Keys” to New York Fashion Week
Partners/Agency/Artist
IMG
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Polygon
Jordan
Initiative Name
Jordan Brand Collaborating with Tencent’s Super QQ Show
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Tencent Super QQ Show
Volvo
Initiative Name
Volvo to launch the XC40 Recharge on the “Volvoverse” Metaverse
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Volvoverse
Netflix
Initiative Name
Netflix Builds ‘Gray Man’ Metaverse Experience in Decentraland
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Decentraland
Prada
Initiative Name
Prada livestreams repeat Fall 2022 collection in XiRang
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
XiRang (Baidu)
TIFFANY & CO.
Initiative Name
TIFFANY & CO. launching “NFTiff”, limited CryptoPunk pendants for its holders
Partners/Agency/Artist
Chain
Launch/Announcement Date
Aug 2022
Meta
Initiative Name
Meta Integrates With Coinbase Wallet, MetaMask; Expands NFT Scope
Launch/Announcement Date
Aug 2022
Decentraland
Initiative Name
Decentraland announces world’s first metaverse ATM
Partners/Agency/Artist
Metaverse Architects
Transak
Launch/Announcement Date
Aug 2022
Network/Technology/Platform
Decentraland
Swire Properties
Taikoo Li
Initiative Name
Taikoo Li Sanlitun launches metaverse game
Partners/Agency/Artist
Poly Art
Launch/Announcement Date
Aug 2022
Paramount
Funko
Initiative Name
Funko x Paramount Team Up To Launch Avatar Legends NFTs
Launch/Announcement Date
Jul 2022
Baidu
Initiative Name
Baidu Extends Metaverse Push With Virtual Hosts
Launch/Announcement Date
Jul 2022
Discovery
Initiative Name
Discovery teaming up with Nifty Gateway to create exclusive Shark Week NFTs
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Nifty Gateway
KIA
Initiative Name
KIA America launches campaigns collaborating with Dead Army Skeleton
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Sweet
Samsung
Initiative Name
Samsung Launches 'Space Tycoon' Metaverse Experience
Geography
Korea
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Roblox
Playboy
Initiative Name
Playboy Will Open a Virtual Mansion in the Metaverse
Geography
US
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Sandbox
Burberry
Initiative Name
Burberry launches virtual handbag collection event on Roblox
Partners/Agency/Artist
Roblox
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Roblox
Cloudco Entertainment
Initiative Name
Care Bears showcases brand's caring heritage in metaverse
Geography
US
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
RECUR
Animoca
Initiative Name
Meta Hollywood enters partnership with The Sandbox to develop Hollywood-themed LAND and gamified experiences
Geography
N/A
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Sandbox
Lifebuoy
Initiative Name
Digital: Lifebuoy announces launch of inaugural ‘Betterverse,’ a metaverse for social betterment
Partners/Agency/Artist
Unilever
Singapore Fintech Association
Save the Children
Geography
Singapore
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
N/A
UEFA Women's Championship
Initiative Name
UEFA Women’s Euro 2022 releases NFT Packs
Partners/Agency/Artist
The German Football Association
Geography
Global
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
FANZONE
Ocean Outdoor
Initiative Name
Ocean Outdoor highlights queer artists in campaign that spans Piccadilly Circus and metaverse
Partners/Agency/Artist
Studio Multi architects
Volta XR
Geography
UK
Launch/Announcement Date
Jul 2022
Network/Technology/Platform
Ready Player Me
Spatial
Decentraland
Balabala
Initiative Name
Balabala Introduces Virtual Child Ambassador Gu Yu
Launch/Announcement Date
Jun 2022
Nayuki 奈雪的茶
Initiative Name
Nayuki launches virtual stock game, joins forces with NetEase Yaodai to create a "Meta-Universe Nayuki Land" for virtual shareholders
Geography
China
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Yaotai 瑶台
Duolingo
Initiative Name
Duolingo Partners with MediaMonks to Engage Metaverse Developers
Partners/Agency/Artist
MediaMonks
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Roblox
Decentraland
Mediterranean Tourism Foundation
Initiative Name
The Mediterranean Tourism Foundation Partners with WIR Group to Build Metaverse Platform for Mediterranean Countries
Partners/Agency/Artist
WIR Group
Geography
Europe
Launch/Announcement Date
Jun 2022
Wimbledon
Initiative Name
Wimbledon launches WimbleWorld in Roblox
Partners/Agency/Artist
The Gang
Andy Murray
Ralph Lauren
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Roblox
NBA
Initiative Name
Niantic unveils NBA All-World mobile game for ‘real-world metaverse’
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Niantic
Mastercard
Initiative Name
Mastercard Celebrates Pride Month With Your True Self Is Priceless Metaverse Activation
Partners/Agency/Artist
Meta Creative Shop
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Decentraland
Meta Horizons
Meta Quest 2
Armani
L'Oreal
Initiative Name
L’Oreal Luxe for Armani Beauty Partners with ByondXR to Launch Virtual Store
Geography
APAC
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
ByondXR
American Eagle Outfitters
Initiative Name
American Eagle Outfitters launches NFT Apparel Shop
Partners/Agency/Artist
Little Lemon Friends
The Littles
WonderPals
Starcatchers
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
N/A
Prada
Balenciaga
Thom Browne
Meta
Initiative Name
Meta’s digital fashion marketplace
Partners/Agency/Artist
N/A
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Meta
Salvatore Ferragamo
Initiative Name
Salvatore Ferragamo gives away NFTs in the new concept store in Soho NYC
Partners/Agency/Artist
De-Yan
Shxpir
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
OpenSea
Puma
Initiative Name
Puma partnering with 10KTF regarding virtual presence of physical products
Partners/Agency/Artist
10KTF
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Ethereum
Gucci
Initiative Name
Gucci joining SuperRareDAO, launching “Vault” to auction artworks
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
SuperRare
Shopify
Initiative Name
Shopify Adds NFT-Gated Option for Online Retailers
Partners/Agency/Artist
Adam Bomb Squad
Doodles
World of Women
Invisible Friends
Superplastic
Stapleverse
Cool Cats
Geography
Global
Launch/Announcement Date
Jun 2022
BMW
Initiative Name
MINI USA creates virtual “MINIVERSE” Racing Experience in Meta Horizon Worlds
Partners/Agency/Artist
Meta Creative Shop
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Meta Horizons
Meta Quest 2
Fender
Initiative Name
Fender partners with Meta Stratoverse Meta Experience
Geography
US
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Meta Horizons
Burberry
Initiative Name
Burberry’s virtual world and NFT-based game
Partners/Agency/Artist
Blankos Block Party
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Blankos Block Party
Shanghai Fashion Week
Initiative Name
2022 Shanghai Fashion Week takes place digitally on Douyin
Partners/Agency/Artist
Douyin 抖音
Geography
China
Launch/Announcement Date
Jun 2022
Bulgari
Initiative Name
Bulgari builds original metaverse with Experiency
Partners/Agency/Artist
Experiency
Geography
Italy
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Unreal Engine
Under Armour
Curry Brand
Initiative Name
Curry Brand Basketball Headz Avatars
Partners/Agency/Artist
Berlin Cameron
Newkino
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Luna marketplace
Tag Heuer
Initiative Name
Tag Heuer new watches displaying NFTs
Partners/Agency/Artist
N/A
Geography
Global
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
N/A
YSL
Yves Saint Laurent
L'Oreal
Initiative Name
Yves Saint Laurent Beauté Launches NFT wallet & New Web3 Partnerships
Partners/Agency/Artist
Wunderman Thompson
Geography
France
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Arianee
Polygon
Unilever
Initiative Name
Magnum Ice Cream and Deliveroo unveil museum in the metaverse
Geography
Holland
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Decentraland
Timberland
Initiative Name
Timberland launches Metaverse experience with Fortnite
Partners/Agency/Artist
Epic
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Fortnite (Epic)
Givenchy
Initiative Name
Givenchy Parfums launches its own universe in Roblox
Partners/Agency/Artist
The Gang
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Roblox
Byredo
Initiative Name
Byredo’s Introduces first AlphaMeta NFT as the ‘scent of the metaverse’
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
RTFKT
Clinique
Initiative Name
Clinique celebrates the beauty of all skin everywhere with ‘Metaverse Like Us’ NFT Make-up Looks
Geography
France
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Non Fungible People
L'Officiel
Initiative Name
L’Officiel media company launches digital couture studio & capsule collection with DRESSX metafashion retailer
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
DRESSX
Mattel
Initiative Name
Mattel will turn its iconic characters into playable avatars in Cryptoys’ NFT gaming world
Partners/Agency/Artist
Cryptoys
OnChain Studios
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
Flow Blockchain
Prada
Initiative Name
Prada presents the new Timecapsule NFT Collection
Geography
N/A
Launch/Announcement Date
Jun 2022
Network/Technology/Platform
OpenSea
Moxy
Marriott
Initiative Name
Marriott’s Moxy Hotels gamifies hospitality with AR experience
Partners/Agency/Artist
MediaMonks
Launch/Announcement Date
Jun 2022
Tumi
Initiative Name
TUMI and Razer™ Team Up to Debut Limited-Edition Esports-Inspired Bags
Partners/Agency/Artist
Razer
Geography
US
Launch/Announcement Date
Jun 2022
Balmain
Initiative Name
Balmain Partners With MintNFT to Release New Crypto ‘Thread’
Launch/Announcement Date
May 2022
Network/Technology/Platform
MintNFT
Renovi
Meta Yachts
Initiative Name
Renovi x Meta Yachts partner to create luxury experiences for brands and individuals in the Metaverse
Geography
N/A
Launch/Announcement Date
May 2022
Network/Technology/Platform
Decentraland
La Prairie
Initiative Name
La Prairie Enters the World of NFTs With Hong Kong Digital Artist Carla Chan
Partners/Agency/Artist
No Ordinary Morning
Geography
China
Launch/Announcement Date
May 2022
Network/Technology/Platform
Smart Token Labs
Puma
Initiative Name
Puma x Roblox “Land of Games”
Partners/Agency/Artist
N/A
Geography
N/A
Launch/Announcement Date
May 2022
Network/Technology/Platform
Roblox
Adidas
Initiative Name
Adidas Throws a Music Party in China’s Metaverse
Partners/Agency/Artist
Tencent Music Entertainment Group
Launch/Announcement Date
May 2022
Network/Technology/Platform
TMELAND
Shiseido
Tom Ford
MCLON
I DO
Intime Department Store
Initiative Name
Shiseido, Tom Ford, MCLON and I DO & Intime Department Store debut digital collections
Partners/Agency/Artist
Intime Department Store 银泰百货
Geography
China
Launch/Announcement Date
May 2022
Network/Technology/Platform
N/A
Boohoo
Initiative Name
Boohoo drops NFT avatar collection
Partners/Agency/Artist
GMGN Labs
Geography
N/A
Launch/Announcement Date
May 2022
Instagram
Initiative Name
Instagram begins testing NFT features
Launch/Announcement Date
May 2022
Vueling
Initiative Name
Vueling becomes the first airline to sell flights in the metaverse
Partners/Agency/Artist
Iomob
Geography
Spain
Launch/Announcement Date
May 2022
Network/Technology/Platform
Next Earth
Millennium Hotels and Resorts
M Social
Initiative Name
Millennium Hotels and Resorts Launches M Social Decentraland
Launch/Announcement Date
May 2022
Network/Technology/Platform
Decentraland
Starbucks
Initiative Name
Starbucks to sell NFTs that enable exclusive experiences and perks for customers
Geography
US
Launch/Announcement Date
May 2022
Bella Hadid
Initiative Name
Bella Hadid Announces her NFT Collection, "CY-B3LLA"
Partners/Agency/Artist
reBASE
Geography
Global
Launch/Announcement Date
May 2022
Network/Technology/Platform
N/A
Dior
Initiative Name
Dior “On the Road” Metaverse Fashion Show
Partners/Agency/Artist
Meta Media Holdings
Geography
China
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
XiRang (Baidu)
Philipp Plein
Initiative Name
Philipp Plein Bond Street Crypto Concept Store
Geography
UK
Launch/Announcement Date
Apr 2022
Philipp Plein
Initiative Name
Philipp Plein NFT Market Place
Geography
Global
Launch/Announcement Date
Apr 2022
Jacob & Co
Initiative Name
Jacob & Co “Astronomia Metaverso” NFT
Partners/Agency/Artist
UNXD
Geography
Global
Launch/Announcement Date
Apr 2022
Luk Fook
Initiative Name
Luk Fook releases its inaugural three-part NFT collection
Launch/Announcement Date
Apr 2022
Happy Nation
Initiative Name
Happy Nation launches Roblox presence
Partners/Agency/Artist
Super Awesome
Geography
US
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Roblox
Nars Cosmetics
Initiative Name
Nars Cosmetics builds virtual world for Chinese consumers
Partners/Agency/Artist
CircleSquare
Geography
China
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
N/A
Qatar Airways
Initiative Name
Qatar Launches “QVerse” with MetaHuman cabin crew
Partners/Agency/Artist
Neutral Digital
Geography
Qatar
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Unreal Engine
Unilever
Initiative Name
Unilever’s Degree Hosts a Metaverse Marathon to Advocate for Disability Inclusion
Geography
N/A
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Decentraland
Li-Ning
Initiative Name
Li Ning Acquires Bored Ape NFT, Launches Limited Apparel
Partners/Agency/Artist
Bored Ape Yacht Club
Geography
China
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
OpenSea
Guerlain
Initiative Name
1828 Cryptobees NFT
Partners/Agency/Artist
objkt.com
Geography
Global
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Tezos
Lamborghini
Initiative Name
Aventador Ultimae 1:1 NFT
Partners/Agency/Artist
Steve Aoki
RM Sotheby's
Krista Kim
Geography
Global
Launch/Announcement Date
Apr 2022
Hyundai
Initiative Name
Hyundai X Meta Kongz NFT
Partners/Agency/Artist
Meta Kongz
Geography
Global
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Ethereum
Stephy Fung
Initiative Name
Artist Stephy Fung’s Latest NFT Drop Celebrates the Chinese Zodiac
Partners/Agency/Artist
The Fabricant
Launch/Announcement Date
Apr 2022
Emirates
Initiative Name
Emirates to Launch NFT & metaverse experiences
Partners/Agency/Artist
N/A
Geography
UAE
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
N/A
Sephora
Initiative Name
Sephora launches industry-facing Beautyverse in EXVO for Press Day
Partners/Agency/Artist
The PR People
Geography
N/A
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
EXVO
Tanishq
Initiative Name
Titan's Tanishq launches first collection on metaverse
Geography
India
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Queppelin
Teamflow
Initiative Name
Teamflow: the Metaverse meets the office
Geography
Global
Launch/Announcement Date
Apr 2022
Absolut
Initiative Name
Absolut Invites Coachella Fans to Meet in the Metaverse with the Launch of Absolut.Land
Partners/Agency/Artist
Coachella
Geography
US
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Decentraland
Paramount
Initiative Name
First NFT Collection From Paramount Global and RECUR Partnership to Drop With Star Trek™
Partners/Agency/Artist
RECUR
Launch/Announcement Date
Apr 2022
Adidas
Initiative Name
Adidas Ozworld Avatar Creator
Partners/Agency/Artist
Jam3
Geography
Global
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Ready Player Me
Heineken
Initiative Name
Heineken Launches Virtual Beer For The Metaverse
Partners/Agency/Artist
J.Demsky
Geography
Europe
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Decentraland
Printemps
Initiative Name
Printemps welcomes digital fashion into a physical retail space
Geography
France
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
DRESSX
Chipotle
Initiative Name
Chipotle Burrito Builder
Geography
US
Canada
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Roblox
Outside Media
Initiative Name
Outside Interactive Launches Outerverse NFT Marketplace, Creator Platform and Loyalty Tokens to get People Outdoors
Geography
N/A
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
SuperLayer.io
Nike
RTFKT
Initiative Name
Cryptokicks NFT
Geography
Global
Launch/Announcement Date
Apr 2022
Network/Technology/Platform
Ethereum
Samsung
Initiative Name
Nifty Gateway Partners with Samsung Electronics to Develop an Industry-First Smart TV NFT Platform
Partners/Agency/Artist
N/A
Geography
Australia
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Nifty Gateway
Mango
Initiative Name
Mango in art-linked metaverse deep dive
Geography
N/A
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Decentraland
Bulova
Initiative Name
D-Cave x Computron LED Special Edition NFT
Partners/Agency/Artist
D-CAVE
Geography
Global
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Polygon
Paco Rabanne
Dolce & Gabbana
Deadfellaz
FangGang
Initiative Name
Threedium opens virtual shopping mall in Decentraland Fashion Week
Partners/Agency/Artist
Craft
Geography
N/A
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Threedium
Decentraland
Acura
Initiative Name
Acuraverse Virtual Showroom
Partners/Agency/Artist
MullenLowe
Geography
Global
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Decentraland
CHENPENG
Initiative Name
The World As I See It NFT
Geography
China
Launch/Announcement Date
Mar 2022
Volkswagen
Initiative Name
Polo Game On: Mzansiverse NFT
Partners/Agency/Artist
Ogilvy
MetaLabsAfrica
Geography
South Africa
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Polygon
Heineken
Initiative Name
The world's first virtual beer is here, Cheers to Heineken Silver
Partners/Agency/Artist
J.Demsky
Geography
Europe
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Decentraland
HSBC
Initiative Name
HSBC Enters the Metaverse Through Partnership With The Sandbox
Partners/Agency/Artist
Sandbox
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Sandbox
Acura
Initiative Name
Next-Gen Integra NFT
Partners/Agency/Artist
Andreas Wannerstedt
Geography
US
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Polygon
Ambush
Initiative Name
AMBUSH Launches “SILVER FCTRY,” A Spaceship Metaverse That Explores New Artistic Galaxies
Partners/Agency/Artist
Active Theory
Geography
Japan
Launch/Announcement Date
Mar 2022
Champion
Initiative Name
Tafi and Champion Athleticwear Partner to Release Exclusive NFT Collection
Geography
US
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
Non Fungible People
Tafi
Toyota
Initiative Name
Toyota’s digital dealership: 100% digital transaction
Geography
US
Launch/Announcement Date
Mar 2022
Colette
Initiative Name
Colette x Dour Darcels launch limited-edition NFT collection
Partners/Agency/Artist
Dour Darcels
Geography
Global
Launch/Announcement Date
Mar 2022
Network/Technology/Platform
OpenSea
TIFFANY & CO.
Initiative Name
Tiffany & Co. partners with virtual influencer AYAYI
Partners/Agency/Artist
Ranmai Technology
Launch/Announcement Date
Feb 2022
ANNAKIKI
Initiative Name
Metacosmos NFT
Geography
China
Launch/Announcement Date
Feb 2022
Roomza
Initiative Name
Roomza conceives metaverse experience with rooms-only physical service
Partners/Agency/Artist
N/A
Geography
US
Launch/Announcement Date
Feb 2022
Network/Technology/Platform
N/A
Ambush
Initiative Name
AMBUSH Announces Inaugural NFT Collection
Launch/Announcement Date
Feb 2022
Alo Yoga
Initiative Name
Alo Yoga in partnership with Roblox launches Alo Sanctuary
Launch/Announcement Date
Feb 2022
Network/Technology/Platform
Roblox
Gucci
Initiative Name
Gucci plans virtual world on The Sandbox
Geography
Global
Launch/Announcement Date
Feb 2022
Network/Technology/Platform
Sandbox
Alfa Romeo
Initiative Name
Alfa Romeo Tonale Digital Certificate
Launch/Announcement Date
Feb 2022
Network/Technology/Platform
Alfa Romeo Blockchain
Casetify
Initiative Name
Casetify incorporates licensed imagery from owners of Bored Ape Yacht Club NFTs in a new collection of tech products
Launch/Announcement Date
Feb 2022
KIA
Initiative Name
How KIA made its Robo Dog Super Bowl Commercial
Launch/Announcement Date
Feb 2022
DS Automobile
Initiative Name
DS E-TENSE PERFORMANCE Prototype NFT
Geography
Global
Launch/Announcement Date
Feb 2022
Network/Technology/Platform
Phantasma
Pavillion Hub (GOATi)
Lamborghini
Initiative Name
Space Time Memory NFT
Partners/Agency/Artist
NFTPro
Sotheby’s
Fabian Oefner
Geography
Global
Launch/Announcement Date
Feb 2022
Toyota
Initiative Name
Toyota holds annual strategy meeting in the Metaverse
Geography
Turkey
Launch/Announcement Date
Feb 2022
Gucci
Initiative Name
Gucci & Superplastic SuperGucci NFT
Partners/Agency/Artist
Superplastic
Geography
Global
Launch/Announcement Date
Feb 2022
Changan Oshang 长安欧尚
Initiative Name
Changan Oshan Z6 NFT
Geography
China
Launch/Announcement Date
Jan 2022
Network/Technology/Platform
HuanHe (Tencent)
Adidas
Prada
Initiative Name
Prada teams up with adidas Originals to launch collab NFT, inviting users to mint together
Launch/Announcement Date
Jan 2022
Mercedes
Initiative Name
"NF-G" NFT
Partners/Agency/Artist
Art2People
Nifty Gateway
Roger Kilimanjaro
Antoni Tudisco
Klarens
Charlotte Taylor
Anthony Authie
Baugasm
Geography
Global
Launch/Announcement Date
Jan 2022
Network/Technology/Platform
Nift Gateway
Roewe
Initiative Name
“Roewe Metaverse” NFT
Partners/Agency/Artist
Shanghai National Auction House
Geography
China
Launch/Announcement Date
Jan 2022
Jay Chou
Initiative Name
Jay Chou Ventures Into NFTs and the Metaverse
Launch/Announcement Date
Jan 2022
H&M
Initiative Name
H&M launches virtual fashion UGC contest
Partners/Agency/Artist
N/A
Geography
N/A
Launch/Announcement Date
Jan 2022
Network/Technology/Platform
DRESSX
Balmain
Barbie
Mattel
Initiative Name
Barbie x Balmain features a clothing collection & NFT auction
Partners/Agency/Artist
MINTNFT
Geography
Global
Launch/Announcement Date
Jan 2022
Hyundai
Initiative Name
Hyundai’s Meta-Factory
Geography
South Korea
US
Launch/Announcement Date
Jan 2022
Network/Technology/Platform
Unity
Hyundai
Initiative Name
Hyundai” Metamobility & proxy experience
Geography
Korea
Launch/Announcement Date
Jan 2022
Network/Technology/Platform
Boston Robotics
Microsoft Cloud
Meta
Initiative Name
Meta Hosted Three Huge Concerts in the Metaverse
Launch/Announcement Date
Dec 2021
Forever 21
Initiative Name
Forever 21 lets players customize virtual fashion stores in Roblox
Partners/Agency/Artist
virtual brand group
Launch/Announcement Date
Dec 2021
Network/Technology/Platform
Roblox
Taikoo Li
Swire Properties
Initiative Name
Taikoo Li Chengdu Launches a Time-boxed "Parallel Universe" with AR & VR scenes
Partners/Agency/Artist
Auditoire
Studio March
Launch/Announcement Date
Dec 2021
New World Development
Initiative Name
New World Development Invests in Virtual Land In The Sandbox’s Metaverse
Launch/Announcement Date
Dec 2021
Network/Technology/Platform
Sandbox
John Lewis
Initiative Name
ITV and John Lewis expand I’m A Celeb Fortnite world
Partners/Agency/Artist
Manning Gottlieb OMD
Geography
UK
Launch/Announcement Date
Dec 2021
Network/Technology/Platform
Unreal Engine
Marriott
Initiative Name
Marriott Bonvoy Travel-Inspired NFTs for Art Basel Miami Beach 2021
Geography
US
Launch/Announcement Date
Dec 2021
Network/Technology/Platform
OpenSea
Adidas
Initiative Name
Adidas ‘Into the Metaverse’ NFT Program
Partners/Agency/Artist
Bored Ape Yacht Club
Pixel Vault
PUNKS Comic
gmoney
Geography
N/A
Launch/Announcement Date
Nov 2021
Network/Technology/Platform
POAP
Nike
Initiative Name
Nike teams up with Roblox to create a virtual world called Nikeland
Geography
Global
Launch/Announcement Date
Nov 2021
Network/Technology/Platform
Roblox
Rimowa
Initiative Name
Rimowa Launches its First-Ever NFT
Partners/Agency/Artist
NUOVA
Geography
N/A
Launch/Announcement Date
Nov 2021
Network/Technology/Platform
Rarible
Vans
Initiative Name
Vans partners with Roblox to launch Vans World gamified skate experience
Partners/Agency/Artist
The Gang
Geography
N/A
Launch/Announcement Date
Oct 2021
Network/Technology/Platform
Roblox
McLaren
Initiative Name
McLaren Racing Collective NFT
Geography
Global
Launch/Announcement Date
Oct 2021
Network/Technology/Platform
Tezos
Hyundai
Initiative Name
Hyundai Mobility Adventure
Geography
US
Launch/Announcement Date
Oct 2021
Network/Technology/Platform
Roblox
Dolce & Gabbana
Red DAO
Initiative Name
Red DAO Rules Dolce & Gabbana’s $5.7M NFT Sale
Geography
Global
Launch/Announcement Date
Oct 2021
Network/Technology/Platform
Ethereum
Snoop Dogg
Initiative Name
Snoop Dogg is rebuilding his real-life mansion in The Sandbox NFT metaverse
Launch/Announcement Date
Sep 2021
Network/Technology/Platform
Sandbox
Burger King
Initiative Name
Burger King partners with Sweet marketplace on Keep It Real Meals NFT Activation
Geography
US
Launch/Announcement Date
Sep 2021
Network/Technology/Platform
Sweet
BMW
Initiative Name
BMW’s “Joytopia” Metaverse Features Christoph Waltz and Concert of Coldplay
Partners/Agency/Artist
JOURNEE
Geography
Global
Launch/Announcement Date
Sep 2021
Network/Technology/Platform
BMW Internal
Farfetch
Initiative Name
Farfetch launches digital-only ‘Pre-Order’ as part of its ‘Positively Farfetch’ campaign
Geography
US
Launch/Announcement Date
Aug 2021
Network/Technology/Platform
DRESSX
Porsche
Initiative Name
Tradition & Vision: Free Hand Sketch NFT
Partners/Agency/Artist
FANZONE
SuperRare
Geography
Global
Launch/Announcement Date
Aug 2021
Ferrari
Initiative Name
Ferrari 296 GTB digital twin
Geography
Global
Launch/Announcement Date
Aug 2021
Network/Technology/Platform
Fortnite (Epic)
Hyundai
Initiative Name
Hyundai Sonata N Virtual Test Drive
Geography
Korea
Launch/Announcement Date
Jun 2021
Network/Technology/Platform
Zepeto
Porsche
Initiative Name
Porsche & Fanzone: NFT Trading Cards
Partners/Agency/Artist
FANZONE
Geography
Germany
Launch/Announcement Date
Jun 2021
Network/Technology/Platform
LUKSO
Zhiji (IM Motors)
Initiative Name
Zhiji’s CSOP (Customer Share Option Plan)
Geography
China
Launch/Announcement Date
Apr 2021
BMW
Initiative Name
BMW Digital Twin Factory
Geography
Germany
Launch/Announcement Date
Apr 2021
Network/Technology/Platform
Omniverse (NVIDIA)
H&M
Initiative Name
H&M Introduces Brand Ambassador Digital Twin to engage Virtual Communities
Partners/Agency/Artist
Goodbye Kansas Studio
Geography
N/A
Launch/Announcement Date
Apr 2021
Network/Technology/Platform
Nintendo Switch
Postillion Hotels
Initiative Name
Virtual Influencer Esther Olofsson as Brand Ambassador for Postillion Hotels
Partners/Agency/Artist
RauwCC
Launch/Announcement Date
Apr 2021
Aston Martin
Initiative Name
Game for Peace x Aston Martin Collab
Geography
China
Launch/Announcement Date
Feb 2021
Network/Technology/Platform
Game for Peace (Tencent)
Sony
Initiative Name
Sony and Theta Labs Launch 3D NFTs That You Can (Almost) Touch
Partners/Agency/Artist
Theta Labs
Launch/Announcement Date
Oct 2020
Network/Technology/Platform
ThetaDrop
Tesla
Initiative Name
Game for Peace x Tesla Collab
Geography
China
Launch/Announcement Date
Jul 2020
Network/Technology/Platform
Game for Peace (Tencent)
NBA
Initiative Name
NBA launches TopShot, a blockchain-based NFT collectibles marketplace
Partners/Agency/Artist
Dapper Labs
Geography
N/A
Launch/Announcement Date
Jun 2020
Network/Technology/Platform
Flow Blockchain
Rolls-Royce
Initiative Name
QQ Speed x Rolls Royce Car Collab
Geography
China
Launch/Announcement Date
Jun 2020
Network/Technology/Platform
QQ Speed (Tencent)
Fortnite
Travis Scott
Initiative Name
Travis Scott’s first Fortnite concert
Geography
Global
Launch/Announcement Date
Apr 2020
Network/Technology/Platform
Fortnite (Epic)
Maserati
Initiative Name
Game for Peace x Maserati Collab
Geography
China
Launch/Announcement Date
Jan 2020
Network/Technology/Platform
Game for Peace (Tencent)
Louis Vuitton
Initiative Name
Louis Vuitton dresses virtual characters in League of Legends & releases LoL themed capsule collection
Geography
Global
Launch/Announcement Date
Dec 2019
Network/Technology/Platform
League of Legends
Nissan
Initiative Name
Nissan’s I2V (Invisible-to-Visible)
Geography
Global
Launch/Announcement Date
Nov 2019
Network/Technology/Platform
Nissan
Toyota
Initiative Name
Toyota announces ‘MikuScape,’ the pop diva Hatsune Miku augmented reality experience
Partners/Agency/Artist
interTrend Communications
Geography
US
Launch/Announcement Date
Sep 2011

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