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On the website header For the favicon In eBooks and documentation to clients As the profile picture from our admin WhatsApp number
Not sure what to point at as the main reason, but this is incredibly 1990s Microsoft vibes. The double shadow at the bottom, and the double borderThe measuring tap looks like it was drawn on Paint The “HealthyWeight” squished on, which won’t scale well on things like our favicon (I keep referring to this as an example, but it’s probably the most extreme of the sizing we’d have)
The measuring tapeThe colour(s)The square view
Our font: Open Sans - Bold Colours: Discovery Pink: F41C5EWhite: FFFFFFBlack: 292B2CThe pink-to-white fade can be included somehow if you like The measuring tape — James likes it, so let’s keep it. If we can please not have “HealthyWeight” in the icon, because it won’t scale well for things like the favicon. It doesn’t have to be the square that the rectangle is around, as you asked in your voice note - you tell us!
Square — most versatile for our favicon, documents, and other above-mentioned use cases SVG would be great
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HealthyWeight Logo
Context
Brand change
Our business is currently undergoing a very moderate brand change -from Vitality HealthyWeight, to HealthyWeight.
This is because we’re running a pilot with the Discovery Medical Scheme, and not all Medical Scheme clients have Vitality, so it’d be quite confusing for them to see “Vitality” in the product name.
Given the time-sensitive nature of this pilot (starting at the end of June) we’re not changing anything else, brand-wise. Our logo, however, contains the Vitality “V” which we need to replace.
The existing logo that we currently use
Where we use our logo currently
Proposal from Vitality
Vitality provided us with the following logo. While the idea was there, we feel the execution is poor, hurried, incredibly dated, and doesn’t really evoke excitement at all. (You can tell our sentiment 😂
Specifically, what we don’t like about this is:
Proposed new logo that Vitality’s team provided us with
Requirement
Essentially, anything is better than this!
We do have a couple of constraints, which I think could be quite helpful.
As you can see, there’s some through-line with
Brand elements
, if this gives you any more context (We are updating this though, to better highlight our value. It’s currently quite bland too, and that’ll change - but still, could help?)
We’re keeping this super simple.
Dimensions
Essentially -
If you just want to clean this up, that’ll still be better
If you see anything else you’d like to include, let’s!
It’s super duper simple so you don’t have to overthink it!
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