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Advertising Expenditure
Industry
Industry
Industry
1397 - Income
1397 - General Expenses
1397 - Advetising
% of 97
1398 - Income
1398 - General Expenses
1398 Advertising
% of 98
1399 - Income
1399 - General Expenses
1399 - Advertising
% of 99
1400 - Income
1400 - General Expenses
1400 - Advertising
% of 1400
1401 - Income
1401 - General Expenses
1401 - Advertising
% of 1401
Industry
1397 - Income
1397 - General Expenses
1397 - Advetising
% of 97
1398 - Income
1398 - General Expenses
1398 Advertising
% of 98
1399 - Income
1399 - General Expenses
1399 - Advertising
% of 99
1400 - Income
1400 - General Expenses
1400 - Advertising
% of 1400
1401 - Income
1401 - General Expenses
1401 - Advertising
% of 1401
1
Applied Resources
7,408,857
774,275
10,337
1.34
15,299,666.07
1,200,862
12,566
1.05
26,132,244.14
1,494,935
10,036
0.67
48,190,885.34
2,523,846
27,918
1.11
71,160,424.81
4,135,738
37,118
0.9
2
Automobiles & Auto Parts
450,577,375
34,888,599
653,521
1.87
655,879,286
39,989,954
603,956
1.51
1,284,589,534
60,251,133
295,062
0.49
2,328,166,982
102,191,546
390,955
0.38
4,156,549,621
199,216,427
1,316,049
0.66
3
Banking & Investment Services
20,982,472.5
6,785,330
319
0
21,969,995
6,610,138
118
0
63,469,639.92
11,532,388
141
0
70,914,854.83
16,873,608
427
0
97,035,553
23,347,737
627
0
4
Chemicals
666,122,455
40,842,699
31,111
0.08
831,547,029
57,536,168
65,727
0.11
1,741,705,303
125,037,534
88,383
0.07
2,954,449,916
133,692,242
32,762
0.02
3,447,145,882
243,181,906
65,605
0.03
5
Cyclical Consumer Products
25,300,073
2,589,571
67,194
2.59
17,286,668
969,983
21,790
2.25
32,278,896.5
1,494,777
44,363
2.97
91,441,024
4,922,903
213,428
4.34
133,964,324
7,340,454
279,182
3.8
6
Cyclical Consumer Services
2,398,256
234,913
0
0
479,075
40,014
0
0
3,343,818
304,878
0
0
3,800,626
488,019
0
0
6,758,420
706,903
0
0
7
Energy - Fossil Fuels
2,045,338,189
39,869,981
415,943
1.04
3,340,528,421
68,144,353
497,640
0.73
4,553,525,728
130,968,594
1,169,962
0.89
9,197,571,941
188,469,844
1,288,627
0.68
13,703,445,912
240,889,209
1,177,818
0.49
8
Food & Beverages
159,827,803
8,556,289
1,077,042
12.59
203,088,996.5
12,882,713
2,800,649
21.74
304,150,903.7
19,335,607
2,948,187
15.25
475,148,984.7
29,176,372
4,506,081
15.44
1,018,525,491
48,488,023
11,889,474
24.52
9
Food & Drug Retailing
69,754,185
9,135,227
0
0
118,074,953
16,937,800
0
0
195,465,078
28,587,665
1,223,552
4.28
302,007,856
44,642,719
1,346,760
3.02
475,755,828
64,093,229
1,280,194
2
10
Industrial Goods
87,227,598
5,242,938
62,679
1.2
113,736,360
6,575,196
112,378
1.71
226,265,012.8
12,866,085
92,976
0.72
318,700,238.8
13,973,713
174,548
1.25
373,171,489
20,254,602
347,036
1.71
11
Mineral Resources
1,030,728,224
43,946,606
739,692
1.68
1,623,160,198
67,308,836
1,014,785
1.51
3,334,084,290
131,362,198
2,109,607
1.61
5,802,061,715
206,470,699
4,191,810
2.03
6,584,267,869
307,231,034
7,253,022
2.36
12
Personal & Household Products & Services
32,740,356
2,865,752
931,933
32.52
30,244,964
2,027,176
1,187,389
58.57
91,314,997
6,817,637
2,474,136
36.29
120,320,010
10,150,912
3,393,548
33.43
166,231,388.5
14,057,276
3,738,298
26.59
13
Pharmaceuticals & Medical Research
71,511,266.58
6,269,422
1,111,330
17.73
92,787,261.25
4,725,868
396,624
8.39
155,812,331.8
9,282,607
627,418
6.76
232,256,927
13,914,165
1,172,691
8.43
369,522,302.5
20,513,585
1,520,455
7.41
14
Technology Equipment
11,373,865
1,414,055
162,999
11.53
14,019,908
1,689,548
473,363
28.02
31,756,247.5
3,211,393
711,137
22.14
16,659,824.67
3,012,017
718,055
23.84
8,572,989.67
2,617,035
30,711
1.17
15
Utilities
99,836,763
1,426,268
2,887
0.2
113,018,350
1,602,684
2,220
0.14
172,827,203
2,976,600
912
0.03
532,643,831.7
6,708,215
9,657
0.14
541,266,452
6,726,797
3,673
0.05
There are no rows in this table
5.62
Average
8.38
Average
6.14
Average
6.27
Average
4.78
Average
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