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Project Overview
TheRight-Area
Positron Concept Store
Phase 1: Research Report
Phase 2: Brand Strategy
Phase 3: Brand Physique and Experience
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Positron Concept Store

Theright proposal — Version 2.0

We are honored to have been selected by the esteemed Positron Group to undertake the experience design project for the Positron Store. Our team is enthusiastic about the opportunity to collaborate with your organization to create an innovative, user-centric, and multi-functional store that seamlessly integrates fashion, gadgets, and a coffee shop.

Project Overview

Our approach to this project is structured around four key pillars: Discovery, Definition, Design, and Delivery. Each phase is designed to ensure a comprehensive and effective development process that aligns with Positron Group's vision and objectives.

Discovery.jpeg
Gathering user insights and exploring key leading trends of the market.
Define.jpeg
Define the brand mission, vision, and values and the brand personality.
Design.jpeg
Design the core brand identity and experience of the customers.
Delivery.jpeg
Delivering the concept in its wholeness in a single comprehensive document
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Tools and Methodologies
7
Name
Tools/Models
1
Discovery
Focus Group
Deep Interview
Stakeholder mapping
Desk Research
Survey
2
Definition
Blueprints
SWOT
MoSCoW Prioritization
User Stories and Use Cases
Brainstorming Sessions
Systemic Design Toolkit
3
Design
Systemic Design Methodology
Personas
Mood Boards
4
Delivery
Documentation
Coda
Feedback Loops
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Content of Deliverables
7
Name
Deliverables
Content
1
Discovery
Research Report
Needs and Pain points
Demographic Segmentation
Market Insights
Market Trends
2
Definition
Brand Strategy
Brand Purpose
Brand Vision
Brand Mission
Brand Values
Brand Positioning
Brand Personality
Brand Archetype
3
Design
Brand Physics
Brand Experience
Visual Identity
Branch Design
Sign System
Material Selection
Plant Selection
Brand Aroma
Staff Uniform
Store Design Blueprint
Customer Journey Map
Experience Blueprint
Customer Experience Document
4
Delivery
Store Experience Concept
The Concept
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TimeTable
7
Name
Start
End
Duration
1
Discovery
7/4/2024
7/18/2024
14 days
2
Definition
7/19/2024
7/29/2024
10 days
3
Design
7/30/2024
8/17/2024
18 days
4
Delivery
8/18/2024
8/28/2024
10 days
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Timeline of Positron - Concept Store Proposal
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Discovery
Definition
Design
Delivery
Month
TodayFit
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Price Breakdown
7
Name
Investment Amount
1
Discovery
100
2
Definition
250
3
Design
400
4
Delivery
50
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800
Sum
⁠

Total price for the project is
800
⁠
million Tomans
The prepayment amount is
240
⁠
million Tomans
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Screenshot 2024-06-09 at 13.35.31.png
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An agreement is needed to proceed with the project.
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The project will commence as soon as the prepayment is received.

We are committed to delivering a project that not only meets but exceeds Positron Group's expectations. Our team is excited to apply our expertise and innovative approach to create a truly exceptional experience for the Positron Store.
Thank you for entrusting us with this important project. We look forward to collaborating with you and bringing the Positron Store vision to life.

Sincerely,

Kian Ashrafi,
CEO of TheRight Agency
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Kourosh AM - Icons - Artboard 17.png
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Project Overview
Tools and Methodologies
Content of Deliverables
TimeTable
Timeline of Positron - Concept Store Proposal
Price Breakdown
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