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Iran Luxury Concept Store

‌Branding and Design Proposal — Version 1.0

We are honored to have been selected by the esteemed Raimon Diamond Group to undertake the experience design project for the Iranian Luxury Goods Store. Our team is enthusiastic about the opportunity to collaborate with your organization to create an innovative, user-centric, and multi-functional store that seamlessly integrates Iranian products, taste, and experience.

Project Overview


Our project approach is structured around four key pillars: Discovery, Definition, Design, and Delivery. Each phase ensures a comprehensive development process that aligns with Raimon Diamond’s vision and objectives.
Inspired by the vibrant atmosphere of the traditional Iranian bazaar, we aim to capture this unique experience within the luxury goods store. The carefully curated selection of products, chosen by your expert team, will highlight quality, craftsmanship, and cultural significance, connecting customers to Iranian heritage.
By blending the charm of the Iranian bazaar with contemporary design elements, we will create an elegant and inviting space, offering a meaningful and aesthetically pleasing shopping experience.

Discovery.jpeg
Gathering user insights and exploring key leading trends of the market.
Define.jpeg
Define the brand mission, vision, and values and the brand personality.
Design.jpeg
Design the core brand identity and experience of the customers.
Delivery.jpeg
Delivering the concept in its wholeness in a single comprehensive document

Phases Deliverable and Contents
6
Name
Deliverables
Content
1
Discovery
Research Report
Needs and Pain points
Demographic Segmentation
Market Insights
Market Trends
2
Definition
Brand Strategy
Brand Purpose
Brand Vision
Brand Mission
Brand Values
Brand Positioning
Brand Personality
Brand Archetype
Brand Naming
3
Design
Brand Physics
Brand Experience
Visual Identity
Branch Design
Sign System
Material Selection
Plant Selection
Brand Aroma
Staff Uniform
Store Design Blueprint
Customer Journey Map
Experience Blueprint
Customer Experience Strategy Document
4
Delivery
Go to Market Strategy
Integrated Marketing Plan
PR Strategy
Launch Event Plan
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Tools and Methodologies
6
Name
Tools/Models
1
Discovery
Focus Group
Deep Interview
Stakeholder mapping
Desk Research
2
Definition
Blueprints
SWOT
MoSCoW Prioritization
User Stories and Use Cases
Brainstorming Sessions
Systemic Design Toolkit
3
Design
Systemic Design Methodology
Personas
Mood Boards
4
Delivery
Documentation
Coda
Feedback Loops
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TimeTable
6
Name
Start
End
Duration
1
Discovery
6/30/2024
7/20/2024
20 days
2
Definition
7/15/2024
8/4/2024
20 days
3
Design
8/1/2024
9/10/2024
40 days
4
Delivery
9/3/2024
10/3/2024
30 days
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Time Range of Project:
95 days
Timeline of Concept Store Proposal
6
Feb 2024
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Mar 2024
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Apr 2024
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May 2024
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Jun 2024
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Jul 2024
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Aug 2024
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Sep 2024
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Oct 2024
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Discovery
Definition
Design
Delivery
Month
TodayFit

Price Breakdown
6
Name
Investment Amount
1
Discovery
300
2
Definition
200
3
Design
600
4
Delivery
500
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1,600
Sum

Total price for the project is
1,600
million Tomans
The prepayment amount is
480
million Tomans
Formula:
Screenshot 2024-06-09 at 13.35.31.png
An agreement is needed to proceed with the project.
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The project will commence as soon as the prepayment is received.

We are committed to delivering a project that not only meets but exceeds Raimon Diamond's expectations. Our team is excited to apply our expertise and innovative approach to create a truly exceptional experience for the Iranian Luxury Curated Store.
Thank you for entrusting us with this important project. We look forward to collaborating with you and bringing your vision to life.

Sincerely,
ILIA Design Team
ilia & black logo.png

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