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Store Branding

Date of Issuance: June 12, 2024 ​Proposal Validity: Until July 11, 2024
Client: Raimon DiamondLocation: Dubai/Internatiobnal Project: Brand Identity Design and Strategy

Introduction

TheRight Agency is excited to present our agile proposal for developing the brand identity of your luxurious Iranian store. We understand the importance of creating a distinctive and memorable brand that resonates with your target audience. Our team is committed to delivering strategic design solutions that reflect your brand’s unique values and aspirations.

Key Questions

To ensure we capture your vision and deliver the best results, we would like to ask you the following crucial questions:
Target Audience Insight
Who is your primary target audience, and what are their key characteristics, preferences, and behaviors?
Brand Vision and Values
What is your vision for the brand, and what core values and messages do you want to communicate to your customers?
Competitive Landscape
Who are your main competitors, and what differentiates your brand from theirs in the market?
Desired Brand Experience
What kind of experience do you want your customers to have when they interact with your brand, both online and in-store?
Cultural and Regional Considerations
Are there specific cultural or regional elements that should be reflected in the brand identity to resonate with the local and Iranian clientele in Dubai?
Alternate Table (BOLD)
0
Step
Project Phase
Objective
Tools/Methodology
Time Needed
Deliverables
1
Discovery
Research Phase
Understand market, audience, and competition
Online Surveys, Focus Groups, Competitive Analysis, Data Analytics
Market Research Report, Customer Personas
2
Define
Brand Strategy
Define the brand's positioning, values, and goals
Workshops, SWOT Analysis, Competitive Positioning
Brand Positioning Statement, Brand Strategy Document
3
Design
Brand Identity
Develop a unique and coherent brand identity, create a memorable brand name and slogan
Archetype Exploration, Mood Boards, Naming Sessions, Creative Briefs
Brand Identity Guidelines, Brand Name, Tagline
4
Design
Visual Identity
Design the visual elements of the brand
Graphic Design Software, Prototyping Tools, Feedback Loops
Logo, Color Palette, Typography, Brand Style Guide
5
Design
Store Design
Develop the physical layout and design of the concept store
CAD Software, Interior Design Tools, 3D Rendering
Store Layout, 3D Renderings, Interior Design Plan, Store Fixtures and Materials
6
Deliver
Go-to-Market Strategy
Plan the launch and marketing strategies for the brand
Marketing Planning Software, Digital Marketing Tools, PR Planning
Integrated Marketing Plan, PR Strategy, Launch Event Plan
There are no rows in this table


Table
0
Phase
Objective
Tools/ Methodology
Deliverables
Time Needed
Cost (Million Tomans)
1
Research Phase
Understand market, audience, and competition
Market Analysis
Surveys
Focus Group
Market Research Report
Customer Personas
21 days
300
2
Brand Strategy
Define the brand's positioning, values, and goals
Workshops
SWOT Analysis
Brand Audits
Brand Positioning Statement
Brand Strategy Document
14 days
100
3
Brand Identity
Develop a unique and coherent brand identity, Create a memorable brand name and slogan
Brand Archetype
Mood Boards
Brainstorming Sessions
Brand Identity Guidelines
Brand Name
Tagline
14 days
100
4
Visual Identity
Design the visual elements of the brand
Graphic Design Software
Prototyping
Logo
Color Palette
Typography
Brand Assets
Style Guide
21 days
200
5
Store Design
Develop the physical layout and design of the concept store
3D Modelling Software
Interior Design Tools
Store Layout
3D Renderings
Interior Design Plan
Brand Scent
Brand Materials
Store Fixtures and Materials
21 days
400
6
Experience Design
Develop the Experience of the store
Material Selection
Plant Selection
Brand Aroma
Staff Uniform
Store Design Blueprint
Customer Journey Map
Experience Blueprint
Customer Experience Strategy Document
7
Go-to-Market Strategy
Plan the launch and marketing strategies for the store
Marketing Planning Tools
PR Strategy
Marketing Plan
PR Campaign
Launch Event Plan
14 days
400
There are no rows in this table
105 days
Sum
1,500
Sum
Tools/ Methodology
0

Deliverables
0


Conclusion

TheRight Design Agency is dedicated to crafting a brand identity that not only stands out but also authentically represents your luxurious store. We look forward to collaborating with you and bringing your vision to life.


Contact Information:
TheRight Design Agency Email: Phone: +123-456-7890

Thank you for considering TheRight Design Agency for your brand identity design and store design project. We are eager to start this exciting journey with you.


Please review this proposal and let us know if you have any questions or require further details.
Best regards,
[Your Name] TheRight Design Agency
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