EFC Technology (Review & Planning)

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Member App

2024 Planning

In this document, you will find detailed overviews of the features we have proposed or analyzed to date. These features can be categorized

Flight Features: these are the features that would improve, enhance, or add-on to any part of the flight experience (from searching/booking to pre-flight, in-flight, post-flight)

Social Features: these features are related to the creation of a social community within the club

Growth Features: features designed to help further business goals throughout the conversion funnel

Improvements: these are ways we can further develop features we’ve already built in a way that helps improve the app experience as a whole

⁠

Functional Priorities

TTI Zenith: Special Services

Special Services (SS) are a critical component when it comes to completing a booking within Zenith’s ZPI. Depending on flight/passenger parameters, Zenith’s API will request a specific set of Special Services. If we are missing any of the required SS’s, the booking cannot be completed.

This is something we would like to ‘solve’ by developing a dynamic form would require users to input any missing SS information in order to complete the booking. By doing it this way, we avoid requiring the user to provide all possible SS information up front.

Feature

Estimate (High)

Estimate (Low)

Estimate (Avg)

BE Info:

FE Info:

Mobile Info:

Flight Features

Flight Tracking (Minimal)

This iteration of Flight Tracking would be the most basic version of the feature. Inspired by JSX’s flight tracking feature, we would simply provide users with real-time flight status updates. Using FlightAware’s AeroAPI, we would show users estimated departure/arrival time.

Feature

Estimate (High)

Estimate (Low)

Flight Status & Tracking: Basic Integration

$8,093

$6,034

No results from filter

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Flight Tracking

Pre-Flight Tracking

This feature would be designed to provide passengers with useful information about their departure. This could include providing the user with the time they must arrive at the FBO by (based on departure time), as well as a real-time departure estimate.

Objectives:

Provide passengers peace of mind that their flight will depart on time

Provide passengers with explicit arrival expected to arrive at the FBO

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[Planning] EMP » Flight Tracking (Pre-Flight) [Mock] 2.png

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In-Flight Tracking

This feature would provide passengers with a real-time arrival ETA based on estimates provided by [flight tracking API]. This information can be displayed in plain text.

In addition to arrival ETA, this feature could be developed further to also include a live flight map. If we do not have in-seat IFE displays, this feature may be very important to our passengers as they will otherwise not be able to see the aircraft’s current location.

⁠

[Planning] EMP » Flight Tracking (In-Flight) [Mock] 2.png

⁠

Feature

Estimate (High)

Estimate (Low)

BE Info:

FE Info:

Mobile Info:

Flight Status & Tracking: Basic Integration

$8,093

$6,034

Flight Status & Tracking: Advanced Integration

$49,440

$29,664

BE: Each request is paid, so we need some rate limiting in refreshing map - or pull it every minute and store

FE: Estimated without any changes in Admin.

Mobile: we can download an image with the current location or we can download the coordinates and determine the location.

No results from filter

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Flight Experience

Black Car Pickup Service

The Black Car Pickup feature aims to integrate airport transportation scheduling within the EFC app for its members. After

evaluating various scenarios⁠

, it has been determined that

Uber Central⁠

⁠

is the most suitable solution for EFC's requirements. This analysis will outline the benefits and challenges associated with this choice.

Why Uber Central?

Uber Central stands out as an optimal solution for several reasons:

Minimal Development Effort: Compared to alternative solutions, Uber Central requires minimal development, ensuring a cost-effective and timely implementation.

Extensive Driver Network: Leveraging Uber's large network of drivers, the service can be readily available at all EFC airports, with the potential to scale for accommodating all 28 passengers if needed.

Location & ETA Tracking: EFC gains the capability to track member locations and estimated time of arrival (ETA), enhancing overall user experience and operational efficiency.

Despite its advantages, Uber Central's lack of an API presents some specific challenges:

Manual Booking Process: All rides must be manually booked by an EFC team member, requiring users to request rides within the EFC app. Modifications or cancellations necessitate user contact through support chat.

No Ability to Display Ride Details Ride details, such as pickup ETA and driver information, can only be provided via text or the members' personal Uber account, restricting in-app visibility.

⁠

Conclusion

While Uber Central presents clear advantages, such as low development costs and reliability, challenges related to human error and limited user modification options must be acknowledged.

The pivotal decision revolves around determining who will cover the ride expenses. Resolving this issue is imperative before proceeding further with the integration to ensure a seamless and efficient implementation of the Black Car Pickup feature.

Question: Who should pay for black car pickups?

There is one critical question that must be addressed: payment responsibility:

If EFC bears the cost, the integration is straightforward, with payments processed through the EFC card or bank account.

If users pay directly from their wallets, complexities arise, as EFC currently syncs payments and wallet balances through Zenith. If user is required to pay for black car service, this charge would need to be accounted for within Zenith. This wouldn’t be an issue the cost for each ride was fixed. Because ride cost is variable, it would require EFC to manually charge the member for the pickup within Zenith (as an ancillary service) post-flight. Adjusting for variable ride costs would require meticulous manual deductions post-ride, potentially leading to operational challenges.

This challenge could be minimized by charging members a fixed price for each ride (i.e. $100/ride no matter what). In this scenario, we could hard-code the charge after user requests pickup.

⁠

[Planning] EMP » Booking - Black Car Pickup Request.gif

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Estimates:

Feature

Estimate (High)

Estimate (Low)

BE Info:

FE Info:

Mobile Info:

Black Car Pickup: Paid by EFC

$31968

$11290

No Uber integration, Endpoints for Admin, Mobile and Emails

FE: The cost is about a table with simple CRUD. If any additional features appers, the cost will be different.

Mobile: Cost will depend on whether there will be an interactive map or a regular form, as well as on the design.

Black Car Pickup: Paid by Member but no Zenith integration

$33552

$12557

BE: No Zenith integration, use EFC payment card connected to Uber

FE: The cost is about a table with simple CRUD. If any additional features appers, the cost will be different.

Mobile: Cost will depend on whether there will be an interactive map or a regular form, as well as on the design.

Black Car Pickup: Paid by Member (ride cost is variable)

$41472

$15667

BE: As above + payment. Cost depends on how Zenith (TTI) integration will look like and how can we handle post-flight payments with them.

FE: The cost is about a table with simple CRUD. If any additional features appers, the cost will be different.

Mobile: Cost will depend on whether there will be an interactive map or a regular form, as well as on the design.

Black Car Pickup: Uber API

$57312

$32717

BE: Integration with Uber API. The cost may be different after analysis - Uber docs.

FE: The cost is about a table with simple CRUD. If any additional features appers, the cost will be different.

Mobile: Cost will depend on whether there will be an interactive map or a regular form, as well as on the design.

No results from filter

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In-Flight Entertainment - Content Library

Our IFE integration will enable passengers to browse, download and view movies, shows, ebooks and more. This content will be delivered by

Adaptive Channel⁠

, via their

React Native SDK⁠

Immerse yourself in a world of premium entertainment with our In-Flight Entertainment (IFE) feature, curated exclusively for members of our private aviation club. Unwind during your journey as our IFE integration brings you a seamless experience to browse, download, and enjoy a diverse selection of movies, shows, ebooks, and more.

Key Highlights (for EFC):

Enhanced Member Satisfaction: By offering a curated selection of movies, shows, and eBooks, we enhance member satisfaction. The 'Content Library' adds a layer of personalization, ensuring that each passenger's entertainment preferences are not just met but exceeded.

Member Engagement and Loyalty: Offering a feature-rich 'Content Library' is a strategic move to boost member engagement and loyalty. Passengers are not just travelers but active participants in an entertainment experience tailored to their preferences, fostering a deeper connection with EFC.

Operational Efficiency: Operationally, the 'Content Library' seamlessly integrates into our existing systems. The ease of managing and updating content ensures a streamlined process, allowing us to focus on delivering exceptional service without unnecessary operational complexities.

Strategic Partnerships: Our collaboration with Adaptive Channel reinforces strategic partnerships that enhance our technological capabilities. By aligning with industry leaders, we position ourselves as a forward-thinking organization committed to providing the best for our members.

Key Highlights (for users):

Unmatched Variety: Elevate your in-flight experience with a vast content library catering to diverse tastes. From blockbuster movies to binge-worthy shows and captivating ebooks, there's something for every preference.

Offline Enjoyment: Download your favorite content before takeoff and enjoy uninterrupted entertainment, even when flying above the clouds. Say goodbye to buffering and streaming issues.

Powered by Adaptive Channel: We've partnered with Adaptive Channel to bring you a cutting-edge in-flight entertainment experience. Leveraging their state-of-the-art React Native SDK, our content delivery is optimized for smooth performance and exceptional quality.

Intuitive Interface: Navigate effortlessly through our user-friendly interface, designed for both convenience and style. Accessing your preferred content has never been this seamless.

⁠

⁠

Example— AC’s SDK will look different.

Feature

Estimate (High)

Estimate (Low)

Mobile Info:

IFE Integration (Adaptive Channel)

$4576

$3008

Integration should be very straightforward.

No results from filter

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Carbon Offset Program

TTI has announced a partnership with CarbonClick to, “...deliver a fully integrated voluntary carbon offsetting solution for all of TTI’s airline customers.” [

source⁠

Questions:

[EFC] Will carbon offsets be optional or mandatory?

If mandatory, development will be very minimal. If optional, we will need to show users the option to offset carbon during the booking flow. If enabled, we will need to update price of flight via TTI.

[TTI] Will CarbonClick options be made available via the API?

⁠

⁠

Other Features

Save Flight for Easy Access

The Save Flight feature allows users to save flights they are interested in for quick and easy access. By clicking a button on the flight detail screen, users can add a flight to their 'Saved Flights' list, providing a convenient way to keep track of flights they want to consider or revisit.

Feature Pitch:

Introducing a game-changing feature designed to empower our members with flexibility and convenience – the 'Watch' or 'Save' Flights functionality. Tailored for those who crave control over their travel plans, this feature allows you to seamlessly monitor and manage flights of interest.

Key Benefits:

Empowering Member Flexibility: Empower our members with the ability to 'Watch' or 'Save' flights, putting them in control of their travel plans. This feature caters to the needs of both strategic planners and spontaneous travelers, enhancing their overall satisfaction.

User Engagement and Loyalty: Drive increased user engagement and loyalty by offering a streamlined and personalized flight monitoring experience. The convenience of easily accessible watched flights directly contributes to member satisfaction and retention.

Use Case:

User opens app, navigates to ‘Book’ screen

User searches and finds flight they want to monitor

User hits ‘watch’ button (text can change)

→ Flight is added to watch list, which can be found on ‘Book’ tab

⁠

⁠

Social Features

Members-Only Social Network

To help facilitate the development of a community, EFC may want to introduce a basic social network for members. Members would be able to build their own profiles, where they can upload a picture, set a description, and answer some basic details about who they are, what they do, and where they travel.

Members would also be able to search and request to connect with other members. Requests would need to be approved by the recipient, but once connected the members would be able to chat, invite each other to join flights, and more.

—

Feature Pitch:

Step into a realm of exclusive connections and shared adventures with our groundbreaking 'Members-Only Social Network' feature. Crafted to foster a sense of community, this feature empowers EFC members to build meaningful connections, share their aviation journeys, and create lasting friendships within our private aviation club.

Key Components:

Personalized Member Profiles: Unlock the ability for members to build personalized profiles, complete with profile pictures and detailed descriptions. This feature allows members to showcase their personalities, professions, and travel preferences, creating a vibrant tapestry of our aviation community.

Connection Requests: Introduce the ability for members to search and send connection requests to fellow aviators. This feature ensures that members can actively build their network within the EFC community, connecting with like-minded individuals who share a passion for aviation.

Approval System: Prioritize member privacy with a connection approval system. Members have the autonomy to approve or decline connection requests, ensuring a secure and controlled environment for building connections.

Direct Messaging: Foster direct communication between connected members through an integrated messaging system. This functionality enables members to chat, share travel experiences, and coordinate flight plans, enhancing the overall social experience.

Flight Invitations: Elevate the social network by enabling members to extend flight invitations directly within the platform. Whether for impromptu meet-ups or planned group flights, this feature adds a layer of spontaneity to aviation experiences.

Rich Member Directory: Implement a comprehensive member directory, allowing members to explore and discover others based on shared interests, professions, or travel destinations. This directory serves as a valuable tool for expanding one's aviation network.

Travel Insights and Recommendations: Community Wisdom: Encourage members to share travel insights, recommendations, and tips within the social network. This collaborative feature enhances the community's knowledge base and contributes to a collective understanding of exciting travel destinations.

The 'Members-Only Social Network' is more than a platform; it's a gateway to building lasting connections, discovering new horizons, and sharing the thrill of aviation with fellow enthusiasts. By embracing this feature, EFC cultivates a dynamic community, solidifying its position as a hub for aviation enthusiasts to connect, engage, and embark on unforgettable journeys together.

Feature

Estimate (High)

Estimate (Low)

BE Info:

FE Info:

Mobile Info:

Member Score & Leaderboard

$17,568

$10,929

Service with alogorithm which will dynamically calculate scores. It will depend on how to calculate the score. Badges and reward - not included. Need to be defined what reward will be and how much impact it will have on flows etc.

FE: No FE

Interface modification to display score. Public/private visibility for display. Ability to somehow utilize these points in the interface. Integration with BE. Design: Badges and reward - not included. Need to be defined how much impact it will have on flows etc. Need to be defined how to handle rewards for user in individual and corporate membership.

Members-only Social Network

$57 960

$44 122

BE: Personal profile setup and editing Adding or removing friends User search Sending and managing friend requests Viewing friends list Sending event invitations Chatting and file sharing Connecting with contact list

FE: Admin moderation for abusive messages. Email template for abusive message authors. Qs: Complexity of abuse report list: Filters, sorting, pagination needed? Contact method for abusive message authors: Automatic email, app notification, or other means?

Mobile: New layouts for profiles, messaging, and user search. Chat with Web Socket. File upload in chat. Profile privacy settings and UI updates. Adding contacts for flights with options to accept/reject and notifications. Managing contact assets and renaming contacts. Adding contacts via QR code. Push notifications for social network activities. Qs: Are contacts and organization members part of the "network"? Is there a feature for private group chats with multiple contacts?.

No results from filter

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Invite Members to Join Flight

Ignite the spirit of camaraderie and social connectivity within our private aviation club with the innovative 'Invite Members to Join Flight' feature on our Member App. At EFC, we understand the importance of fostering a friendly and social environment, and this feature is designed to enhance the overall experience for our members and guests.

Key Advantages:

Community Building: Transform solo journeys into social adventures by empowering members to invite others to join their flight. This feature cultivates a sense of community, making every flight an opportunity for shared experiences and connections.

In-App Interaction: Members can extend invitations with a simple tap, creating a seamless and integrated experience for organizing group flights or encouraging spontaneous travel companionship.

Enhanced Member Engagement: Elevate the excitement and anticipation of upcoming flights by encouraging members to share their travel plans. The 'Invite Members to Join Flight' feature enhances member engagement, creating a dynamic and interactive platform.

Flexibility and Freedom: Embrace the spontaneity of travel by allowing members to extend invitations even after booking their flights. This flexibility ensures that social opportunities can arise at any stage of the travel planning process.

Exclusive Social Environment: Reinforce the exclusivity of our private aviation club by providing a unique social feature. This not only strengthens the bonds among existing members but also adds allure for prospective members seeking a distinctive and interactive aviation experience.

The 'Invite Members to Join Flight' feature embodies the ethos of EFC, placing social connections at the heart of our aviation community. By fostering a sense of togetherness, we enrich the overall member experience and establish our club as a leader in creating unique and memorable journeys.

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⁠

Member Score & Leaderboard

This feature has one objective in mind: gamification. The idea behind this feature would be to add game dynamics to the EFC member experience. In its simplest form, this could be done by creating a basic scoring system that would quantify a members’ engagement. The simplest way for us to do this would be to use ‘miles flown’ as a users’ score. Once we have a scoring system, we could introduce 'member leaderboards' to allow our members to track their progress, Additionally, this feature could be further developed to introduce a rewards system, similar to frequent flyer programs, where a members' points can unlock perks and other rewards the more they fly with us.

Embark on an exhilarating journey of engagement and rewards with the introduction of the 'Member Score & Rewards' feature, designed to infuse gamification into the heart of the EFC member experience. This innovative feature not only quantifies a member's engagement through a scoring system based on miles flown but also introduces enticing rewards that elevate their aviation adventure.

Initial Components:

Member Score - Miles Flown: Quantifying Engagement: Establish a dynamic scoring system based on miles flown, transforming each journey into points that contribute to a member's overall score. This simple yet powerful metric becomes a tangible representation of a member's active engagement within the EFC community.

Leaderboards and Progress Tracking: Fueling Friendly Competition: Introduce member leaderboards, allowing individuals to track their progress and compare scores with fellow members. This competitive element adds a layer of excitement, inspiring members to elevate their engagement and climb the ranks.

Potential Components:

[Potential] Personalized Milestone Celebrations: Achievement Unlocked: Celebrate members' milestones with personalized notifications and achievements as they reach significant score thresholds. These milestones become moments of recognition, fostering a sense of accomplishment and motivating members to continue their journey.

[Potential] Rewards System - Frequent Flyer Perks: Unlock Exclusive Perks: Elevate the gamified experience by introducing a rewards system. Members can unlock exclusive perks and rewards based on their accumulated scores. Whether it's priority boarding, access to VIP lounges, or complimentary upgrades, these rewards enhance the overall membership value.

[Potential] Tiered Reward Levels: Progressive Advancement: Implement tiered reward levels that correspond to different score thresholds. As members accumulate more miles and increase their scores, they unlock progressively more valuable and exclusive rewards, creating a continuous incentive for engagement.

[Potential] Redeemable Points System: Flexibility in Redemption: Introduce a redeemable points system, allowing members to choose how they want to use their earned points. Whether it's for flight discounts, merchandise, or unique experiences, this flexibility adds a personal touch to the rewards system.

[Potential] Social Recognition and Sharing: Share Your Success: Facilitate social recognition by allowing members to share their achievements and rewards on the EFC social network. This not only amplifies their sense of accomplishment but also encourages friendly competition among the community.

The 'Member Score & Rewards' feature transforms the EFC member experience into an exciting game of achievements and privileges. By blending engagement quantification with a rewarding system, EFC not only gamifies the journey but also enhances the sense of community and camaraderie among aviation enthusiasts. Elevate your EFC adventure – where every mile counts and every reward is a testament to your aviation prowess.

⁠

⁠

Feature

Estimate (High)

Estimate (Low)

Estimate (Avg)

BE Info:

FE Info:

Mobile Info:

Member Score & Leaderboard

$17,568

$10,929

$14,248

FE: No FE

No results from filter

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Comment on Flights

Unleash the power of conversation and community within our aviation club with the introduction of the 'Flight Listing - Comment Section' feature. Designed to enrich the member experience, this feature brings a social dimension to flight listings, allowing members to engage, inquire, and connect seamlessly.

Key Highlights:

Dynamic Interaction: Conversational Hub: Transform static flight listings into dynamic hubs of interaction. The comment section facilitates lively discussions, enabling members to share insights, ask questions, and engage in conversations related to specific flights.

Community Building: Connecting Members: Foster a sense of community by providing a space for members to interact and engage with each other. The comment section becomes a virtual meeting point where members can share travel plans, coordinate meet-ups, or simply connect with fellow aviation enthusiasts.

Real-Time Communication: Instantaneous Engagement: Enable real-time communication by allowing members to comment directly on flight listings. This feature encourages spontaneous and timely interactions, enhancing the overall social experience within our aviation community.

Friend Tagging and Mentions: Social Connectivity: Elevate member engagement by incorporating friend tagging and mentions. Members can tag friends, share thoughts, and create a vibrant network within the comment section, turning flight listings into social hubs.

Enhanced Information Exchange: Questions and Answers: Facilitate a seamless exchange of information. Members can pose questions about specific flights, and others can provide insights or share their experiences, creating a valuable knowledge-sharing platform.

Personalized Experience: Tailored Engagement: Empower members to personalize their interaction by commenting on flights that interest them. This feature adds a layer of customization, ensuring that members engage with content that aligns with their preferences and travel plans.

The 'Flight Listing - Comment Section' feature is not just about flights; it's about building connections and forging a vibrant community within our aviation club. By introducing this social element, we elevate the overall member experience and solidify our commitment to creating a dynamic and interactive platform for aviation enthusiasts.

⁠

Growth Features

"Trial" Memberships

Unleash the excitement of EFC's exclusive aviation experience with our innovative "Trial" Memberships feature. Designed to entice potential members, this feature offers a risk-free opportunity for non-paying users to savor the EFC journey at the cost of a flight, providing a glimpse into the world of luxury aviation without the upfront commitment of an annual membership fee.

Key Elements:

No Membership Fee Entry: Open the doors to EFC by allowing non-paying users to access the exclusive world of private aviation without the initial hurdle of an annual membership fee. This feature provides a risk-free entry point, encouraging potential members to experience the unparalleled EFC journey.

Flight-Based Cost Structure: Implement a cost structure tied to individual flights, enabling trial members to pay only for the flights they choose to experience. This flexible approach accommodates diverse travel preferences and caters to the unique needs of each trial member.

Full Access to EFC Privileges: Grant trial members full access to the premium privileges enjoyed by EFC members. From luxurious amenities to exclusive perks, this feature ensures that trial members experience the epitome of private aviation excellence

Comprehensive Onboarding: Provide trial members with a comprehensive onboarding process, guiding them through the features and benefits of EFC membership. This ensures that trial members fully understand the value proposition, increasing the likelihood they will become a full member.

Seamless Conversion Process: Simplify the process for trial members to convert into full-fledged EFC members. Streamline the transition by providing a clear pathway for trial members to upgrade, ensuring a smooth and convenient experience.

The "Trial" Memberships feature positions EFC as a trailblazer in the private aviation industry, breaking down barriers and inviting potential members to embark on a journey of luxury and exclusivity. By offering a taste of the EFC experience without the upfront commitment, this feature creates a compelling entry point for individuals to discover the unmatched benefits of EFC membership.

Feature

Estimate (High)

Estimate (Low)

BE Info:

FE Info:

Mobile Info:

Trial Membership

$24 360

$13 190

BE: Add membership_trial table. Track trial details and usage. Modify payment process for trial. Update booking for trial checks. Send notifications and invitations for full membership.

FE: Small updates to Admin

Mobile: Possible change in onboarding flow Unlocking or blocking the booking tab based on new conditions Possible change in the flight booking flow.

No results from filter

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Relevant Event Calendar Integration

This feature would display events happening in or near the destination within 3 days of the flights' arrival.

⁠

Improvements

Find Flights UX

In the EFC app, the ‘Find Flights’ UX is the steps a user will take in order to ‘find’ a flight. This includes everything from ‘searching’ where the user selects the departure/arrival airports and departure date, to the ‘browsing’ where user looks through potential flights before making a decision, to the flight details screen.

Airport Selection

Initially, we had planned to only launch at two airports: HPN + BUR. Because of this, we decided to skip adding an ‘Airport selection’ feature. Now, there are plans for EFC to fly to additional airports. As a result, we will need to build a selection feature where users can select the airport they want to fly from/to.

⁠

[Spec] Feature » Find Flight - Airport Selection (2023-12-15).jpg

⁠

Date Selection

Currently, the EFC app Though we currently do include a calendar view within our ‘Find Flights’ section, it does not provide users with the information necessary to help them find a flight.

In the new design, we’ve simplified the color designations and added important context for each flight—specifically by showing the number of available seats (only if there are less than 10).

⁠

[Spec] Feature » Find Flight - Date Selection (2024-01-09) 3.jpg

⁠

Flight Details

Introducing the new 'Flight Details Card' – a meticulously crafted component designed to enhance the EFC member experience by delivering vital flight information in a clean, intuitive manner. This feature is strategically aligned with our commitment to excellence, offering numerous advantages that contribute to operational efficiency and member satisfaction.

Key Points:

Optimized User Experience: Clean and Intuitive Design: The 'Flight Details Card' is engineered with a focus on user experience, providing a visually clean and intuitively designed interface. This ensures that members can effortlessly access and comprehend crucial flight details without unnecessary complexities.

Efficiency in Decision-Making: All-in-One Information Hub: By consolidating essential details such as date, departure/arrival airports, departure time, flight duration, and seat availability, the card becomes an information hub. Members can make informed decisions swiftly, streamlining the flight selection process.

Efficient Information Delivery: Streamline the way members access crucial flight details with our Flight Details Cards. This feature optimizes the presentation of date, airport details, departure time, flight duration, and seat availability, enhancing the efficiency of their decision-making process.

Enhanced Operational Efficiency: Internally, the Flight Details Card simplifies operational processes by presenting essential information in a clean and intuitive manner. This efficiency ensures smoother operations, contributing to overall company productivity.

⁠

[Spec] Enhancement » Flight Detail Card [v2.0] [Review].jpg

⁠

Home Screen Customization

The ‘home’ screen— otherwise known as the first screen a user sees when they open the app-- is one of the most important screens within any app. It is important to make sure this screen is not only engaging and useful to the user, but also considers the business’ goals and KPIs. Successful apps tend to find creative ways design the home screen in a way that balances user and business goals.

Users want to see content and information relevant to them. while also optimizing the design to make certain actions more likely—in a way that will further business goals.

» Call to action: Highlight actions the user should take (i.e. update payment method, provide required information, etc) » Curate: Show curated content based on users’ previous activity (i.e. show user a list of their previously viewed flights) » Remind: Display important information specific to the user (i.e. when and where they need to arrive for their flight) » Advertise: Provide information to users (i.e. show users EFC has added a new route)

Here are a few examples of how similar companies utilize their home screens:

⁠

Review - Home Screen (Inspiration) (2024-01-25).png

⁠

At this moment, the EFC app has one custom home screen. If a user has an upcoming flight, they will see a version of the home screen that shows their upcoming flight in the form of a flight detail card (see below).

⁠

Review - Home Screen (Current Versions) (2024-01-12).png

⁠

To start, I propose we develop our home screen customization to include the following scenarios:

Use Case

Member?

Previous Flights?

Upcoming Flight?

Member (No Previous or Upcoming Flights)

✔️

❌

Member (No Upcoming Flights)

✔️

❌

Member (Upcoming Flight – 14d)

✔️

✔️ <14d from departure

Member (Upcoming Flight – 1d)

✔️

✔️ <1d from departure

Member (Flight In Progress)

✔️

✔️ Flight In Progress

There are no rows in this table

⁠

Review - Home Screen (Proposed) (2024-01-25).png

⁠

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