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Design System

Target Client Profiles

Generalists
visa processing
tickets
america europe greece spain korea japan
Specialist.
place -specialization (korea only, Japan only)
profile-specialization (corporates/ influecers only, X- barkada, couples, families)
Drifter: backpacker: indecisive.
Travel Barkada : siargao/dark tourism
— Young | Small Budget |
We dont want to deal 👆
We want to deal 👇
Historian : museums/ libraris / coffeeshops
Shopper : OutletStore / LuxuryGoods (champs ELysees)
Treater : Boss treating staff, Dad treating family
Table
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Name
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Column 3
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Column 5
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Name
Nelson
Ivy
Krizzy
Polly
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Brief Description
The insurance leader
Pharma Business owner that loves to rewards her doctor clients
Influencer, rich family
Politician
3
Long Description
Nelson started from the bottom and is now enjoying the fruits of his hard work. He is conscientious about his spending but is willing to indulge a few luxuries here and there. especially if it is to impress his team thereby enhancing the team culture and growing it bigger.
Ivy has enjoyed her wealth since she was little. Currently she owns a pharmaceutical business selling medicine to doctors. She wants the best life has to offer. and shares this lifestyle to her best clients and team members.
A young mother who has amassed fame and with it some wealth. Famous with a large social media following.
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Age
40
45
31
5
Civil Status
Married, 2kids
Married, 3 kids
Married, 1 Kid
6
Shops in
Rustan’s, BGC
helpers/assistants shop for her
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Drives a
Fortuner
Mercedes
Rav4, SUV
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Household Income
400k/month
750k /month
200k /month
9
Wears
Lacoste, Uniqlo,
Gucci Prada
Dresses gotten from endorsements,
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Does groceries in
Rustans, SM wherever conveient
S&R, Rustan’s
Rustans, SM wherever conveient
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Occupation is
Leads an insurance team of 100 people. Respected in the industry
Runs a pharma business
Influencer, Part time Mom
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Spends disposable income by
eating out, having good food, treating his team
buying luxury goods, traveling to luxurious resorts
trips for next vlog, Vlogging gear, high tech gadgets
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Main Drivers of Purchases
Value, because I have a large team I want to incentivize.
Places that will wow my clients
Amazing Instagrammable Locations
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Main Drivers of Travel
1-The competitor branch went to *** I want to go too.
2- I need to post great travel videos. so I can attract more people to my team.
My Amiga told me about this nice place, I want to see it for myself too.
Kids requesting for a weekend in Amanpulo.
Need new content, find new travel destination that not a lot of people know about. more followers and likes.
15
Premium Economy.
BUsiness Class all the time
Any
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Travel Preferences
50% Adventurous (need to impress and recruit younger crowd)
50% laidback for own relaxation.
Qualtiy can sometimes be compromised if group size is big.
100% exclusivity and privacy- doesn’t need to prove anything to anyone. simply wants to enjoy her vacation quietly.
“Exotic-ness” of the location, if for vlogging.
Personal trips:
Laid back luxury to enjoy time with husband and kid.
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Stays at
3-4star hotels (business trips)
5star hotels for family leisure personal trips.
5star luxury
4-5star luxury hotels.
will not stay 3star for fear of being judged by followers
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Hobbies
Eating out, Shopping, Biking.
Luxury shopping. Merienda with girl group. Charity events
Yoga, Makeup, Vlogging,
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chameleon type: blending in with people.
Decisive: Don’t mind spending.
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SImilarities
strong influence over their own small niches
possesses a need to impress (their team/ clients/ or followers)
wants the best life can offer.

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