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c. Roadmap
Tactic/ Experiment
Proxy Metric (PM FIT)
Outcome Owner
Type
Status
Problem Type
Will it help us achieve PM Fit?
Effort
Release
Proxy Metric
Search
Theme
Problem Statement
Proxy Metric
Tactic/ Experiment
Potential Impact on Proxy Metric (x% or y absolute)
Priority
Reach
Impact
Confidence
Effort
Rice Score
Override
OPD Link
Outcome Owner
Design Needed?
UXR (Yes/No)
Status
Feature Launch/Ops
Theme 2
Problem Statement 3
Proxy Metric 2
Action → Push withdrawals 1-level deeper in app flow
Goal → Improve ARPU & Margins/Improve (Deposit-Withdrawals)
Cohort → Cash users
x%
1. Big Rock
3
3
50%
3
1500
1
Yes
In Progress
Feature Launch
Theme 1
Problem Statement 3
Proxy Metric 1
Action → Build in-app real estate via plotline.
Goal → Real-time Segmentation of users based on FE Events and show custom creatives defining specific actions
Cohort → All users
x%
1. Big Rock
3
3
50%
3
1500
1
No
In Progress
Feature Launch
Theme 2
Problem Statement 3
Proxy Metric 2
Action → Integrate gems as a grinding currency
- Gems to Gems tables
- Gems to Bonus tables
Goal → Improve Retention/CM1
Cohort → All users
y absolute
2. Pebble
10
10
80%
10
800
1
Yes
In Progress
Feature Launch
Theme 2
Problem Statement 3
Proxy Metric 1
Action → Break Losing Streak (>x games lost in a row)
Goal → Improve ARPU & Retention
Cohort→ All users
x%
2. Pebble
6
6
80%
6
480
1
No
To be picked
Feature Launch
Theme 2
Problem Statement 4
Health Metric 1
Action → Build Reactivation module (same as India)
Goal → Reduce churn rate & improve Retention
Cohort→ Cash users
x%
2. Pebble
6
6
80%
6
480
1
Yes
To be picked
Feature Launch
Theme 2
Problem Statement 4
Proxy Metric 1
Action → Integrate ACS for all games
Goal → Provide unlimited liquidty to improve user engagement
Cohort → All users
y absolute
3. Sand
10
10
100%
10
10
1
No
To be picked
Feature Launch
Theme 1
Problem Statement 3
Proxy Metric 2
Action → Integrate Ads For Cash users
Goal → Improve RoAS/ARPDAU
Cohort → All users
y absolute
3. Sand
1
1
100%
1
1
1
No
To be picked
Feature Launch
Theme 1
Problem Statement 3
Proxy Metric 1
Action → Launch iOS App globally
Goal → Start gathering feedback for Free to Play loop + activate FB & Google channles
Cohort → All iOS users globally
y absolute
3. Sand
1
1
100%
1
1
1
No
To be picked
Feature Launch
There are no rows in this table
Theme
Theme 1
Theme 2
There are no rows in this table
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