Corporate Narrative / Positioning Workshop
This interactive session will help to develop insights into the Client brand’s essence, promise, attributes, and positioning statements
Corporate Messaging Revisions
Messaging matrix document for both corporate and product messages.
Creative Campaign Concept Development
Raw art files and executable file for the creative campaign treatment design and layout
SC+ Naming & Logo Development
Brainstorm, trademark search, finalize name
Water Cart / Digital Naming & Logo Development
TBD
Project Set-Up
Agree to project scope, timeline, SOW, training of Together Team - first week of July
Training Material Inputs - Video & Animations
Finish training video and animations to feed into
Develop User Testing Materials
Create A/B version, work with Infuse to assess best direction
Create Simulation / Interactive Machine
Infuse to create a simulation model
User Material Testing
Content Design
Develop Module Content
Hospital Brochure
Create Interim Hospital/SNF Brochures
SNF / Post-Acute Brochure
Home Brochure
For clinical study
Competitive Talk Track/Presentation
Modular Water System Spec Sheet
SC+ Spec Sheet
Develop Hospital Sales Presentation
Develop SNF / Post-Acute Sales Pitch Deck
Develop Home Sales Pitch Deck
Identify and Select Firm
Selected two firms, evaluated pitches and presentations
Define Scope and Question Guide
Initial meeting, FSI develops discussion guide, Quanta reviews/revises guide
Conduct Interviews
Synthesize Data & Presentation
Sitemap, Layout, & Copy
Web development
Test and roll-out website
Launch Website Live
Develop Customer Portal
Develop Customer Materials
Booth and Creative Development
Develop Pop-Up Stands
Deb attending regional meeting in October - would need table drape or pop-up
Social Media Strategy & Calendar
Social Media Execution
Develop App/Economic Tool for Hospitals
HCP Community Engagement Programs
Patient Community Engagement Programs & Materials
Visual Storytelling: Hospital
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Visual Storytelling: SNF / Post-Acute
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Visual Storytelling: Home
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Animations: 3D Dialyzer
Video/Photo/Audio/Animation
Animations: 3D Dialysate Cartridge
Video/Photo/Audio/Animation
Leadership Vignettes
Video/Photo/Audio/Animation