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All Tasks
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Task List
Task Name
Description
Phase
Assignees
Status
Challenges / Barriers
Corporate Narrative / Positioning Workshop
This interactive session will help to develop insights into the Client brand’s essence, promise, attributes, and positioning statements
Branding/Messaging
Active
Corporate Messaging Revisions
Messaging matrix document for both corporate and product messages.
Branding/Messaging
Active
Creative Campaign Concept Development
Raw art files and executable file for the creative campaign treatment design and layout
Branding/Messaging
Active
SC+ Naming & Logo Development
Brainstorm, trademark search, finalize name
Branding/Messaging
Water Cart / Digital Naming & Logo Development
TBD
Branding/Messaging
Project Set-Up
Agree to project scope, timeline, SOW, training of Together Team - first week of July
Training
Active
Training Material Inputs - Video & Animations
Finish training video and animations to feed into
Training
Active
Develop User Testing Materials
Create A/B version, work with Infuse to assess best direction
Training
Create Simulation / Interactive Machine
Infuse to create a simulation model
Training
User Material Testing
Training
Content Design
Develop Module Content
Training
LMS System Integration
Training
Hospital Brochure
Brochures
Create Interim Hospital/SNF Brochures
Brochures
SNF / Post-Acute Brochure
Brochures
Home Brochure
For clinical study
Brochures
Competitive Talk Track/Presentation
Sales Presentations
Modular Water System Spec Sheet
Spec Sheets
SC+ Spec Sheet
Spec Sheets
Develop Hospital Sales Presentation
Sales Presentations
Develop SNF / Post-Acute Sales Pitch Deck
Sales Presentations
Develop Home Sales Pitch Deck
Sales Presentations
Identify and Select Firm
Selected two firms, evaluated pitches and presentations
Market Research
Active
Define Scope and Question Guide
Initial meeting, FSI develops discussion guide, Quanta reviews/revises guide
Market Research
Active
Conduct Interviews
Market Research
Active
Synthesize Data & Presentation
Market Research
Active
Sitemap, Layout, & Copy
Website
Active
Web development
Website
Active
Test and roll-out website
Website
Active
Launch Website Live
Website
Active
Develop Customer Portal
Customer Portal & Tools
Active
Develop Customer Materials
Customer Portal & Tools
Active
Registration
Tradeshows
Pending
Booth and Creative Development
Tradeshows
Pending
Develop Pop-Up Stands
Tradeshows
Active
Deb attending regional meeting in October - would need table drape or pop-up
Social Media Strategy & Calendar
Social Media Calendar
Active
Social Media Execution
Social Media
Active
Develop App/Economic Tool for Hospitals
Economic Calculator
HCP Community Engagement Programs
Patient Community Engagement Programs & Materials
Visual Storytelling: Hospital
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Visual Storytelling: SNF / Post-Acute
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Visual Storytelling: Home
Capture HCP / patient testimonials and in situation use of devices, across ICU, wards, etc...
Video/Photo/Audio/Animation
Animations: 3D Dialyzer
Video/Photo/Audio/Animation
Animations: 3D Dialysate Cartridge
Video/Photo/Audio/Animation
Leadership Vignettes
Video/Photo/Audio/Animation
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