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Product brief raw notes (page)

Metrics: user engagement, retention, conversion rates

Launch date: Q3 2023

Focus on ease of use and intuitive UI

Ability to crop, resize, and add text to images

Integration with social media platforms

Collaboration features for team use

Mobile app version in development

Customizable filters and effects

In-app tutorials and support

Compatibility with various file types (JPEG, PNG, etc.)

Targeting small business owners and social media influencers

Integration with existing marketing tools

Option to save and reuse image templates

A/B testing functionality for image variations

Data analytics to track performance

In-app purchase options for premium features

Regular updates and improvements based on user feedback

Extensive testing and quality assurance before launch

Marketing campaign to promote new image editor upon launch

Feedback from user research:

Advanced editing tools: Users want more advanced features for retouching, object selection, and filters.

Ease of use: Customers desire an intuitive interface with clear labeling and customizable workspaces.

Performance and speed: Concerns raised about sluggishness when working with large image files. Real-time previews and fast rendering requested.

Enhanced batch processing: Ability to apply edits to multiple images simultaneously for improved efficiency.

Integration with cloud services: Seamless access to cloud storage platforms like Dropbox and Google Drive for collaboration and remote access.

Non-destructive editing: Users want the ability to make changes without permanently altering the original image.

Presets and templates: More options for pre-defined styles and effects to expedite editing process.

Integration with third-party plugins: Desire to extend functionality with third-party plugins or extensions.

Improved exporting options: Control over output formats, compression, color profiles, and metadata settings.

Tutorials and learning resources: Comprehensive tutorials, guides, and community forum for learning and sharing.

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