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fractionals-united
Fractionals United Channel Leaders


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Adriana T. Torresan
State region
Los Angeles, CA
Linked in
Primary focus
product
Secondary focus
design
tech
customer
Fractional experience
1
Industry focus
Startups, pre-seed to series A
Strengths
I am a former tech founder of B2B2C startup, with two decades of experience in product management, as well as UX/UI design. My unique background includes working with both Fortune 500 companies and startups, allowing me to bring a wealth of expertise to any team or project
Specialization
Product Management, UX Design, Customer Development, User Research, UI Design
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Alison Spada
State region
New York, NY
Linked in
Primary focus
design
Secondary focus
brand
design
marketing
Fractional experience
5
Industry focus
Fashion/Beauty/Consumer Goods
Strengths
A creative that bridges a creative vision with business strategy and objectives. Truly left/right brain creative leader.
Specialization
Creative Direction + Brand Strategy + Brand Positioning + Photography/Content Studio Development
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Betsy Stevens
State region
MA
Linked in
Primary focus
legal
Secondary focus
operations
medical/science
growth
brand
customer
Fractional experience
2
Industry focus
Health, insurance, legal, regulatory, compliance, privacy and cybersecurity.
Strengths
I enjoy maximizing understanding of novel and/or ambiguous legal areas to amplify business innovation and accelerate operations.
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Brad Harwick
State region
Texas
Linked in
Primary focus
growth
Fractional experience
7
Industry focus
Agnostic
Strengths
Have served in exec roles for 30 years across 4 industries so have great understanding of issues at the top; focused on Execution not just Strategy
Specialization
Have led marketing, business development, L&D, Corporate Dev, M&A
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Bryan DeShasier
State region
Colorado
Linked in
Primary focus
operations
Secondary focus
other
customer
growth
Fractional experience
1
Industry focus
Fintech, Mortgage Operations, Mortgage Services, Banking
Strengths
Process optimization, client strategy, fulfillment
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Cameron Johnson
State region
Bristol UK
Linked in
Primary focus
sales
Secondary focus
customer
data
community
tech
Fractional experience
3
Industry focus
Cyber, Fintech, Martech
Strengths
Not much. I like to be customer and data driven. We aim to work on advisory and coaching projects but then also roll our selves up for more involved sales outsourcing. We have an AE and SDR/ MDR in the team.
Specialization
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Carmen Turner
State region
Illinois
Linked in
Primary focus
finance
Fractional experience
1
Industry focus
SMB
Strengths
I focus on the education of business finances to derive the most effective strategies that help improve the bottom line.
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Carolina McCulloch
State region
Ontario
Linked in
Primary focus
marketing
Secondary focus
operations
Fractional experience
1
Industry focus
B2B SaaS in EdTech, IT and Cyber Security services
Strengths
My strengths are in project management and leadership skills—my ability to take a project from ideation and strategy to actionable items.
Specialization
Digital marketing and AI automation
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Chip Royce
State region
North Carolina
Linked in
Primary focus
growth
Secondary focus
marketing
Fractional experience
9
Industry focus
Specialized technical products sold to unique customer segments (SaaS, Hardware, Technology Commercialization, Manufacturing)
Strengths
Specialization
25 years creating new sources of revenue through win-win partnerships
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Chris Echols
State region
Georgia
Linked in
Primary focus
finance
Secondary focus
legal
HR/people
operations
Fractional experience
18
Industry focus
Law Firms, Professional Services, small/medium size businesses
Strengths
My background as CEO, COO and CFO allows me to take a holistic view of all aspects that affect an organization and develop the specific approach needed for my client. I am able to draw upon my financial background but am also able to weave in the operations and overall strategy of an organization to provide a prospective that many CFO’s aren’t able to deliver to their clients.
Specialization
Certified Public Accountant / Six Sigma Training / Advanced Excel / ERP Implementations
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Dave Jacobson
State region
Massachusetts
Linked in
Primary focus
sales
Secondary focus
growth
Fractional experience
12
Industry focus
Any Industry
Strengths
Proven results, ability to quickly get at the root cause of why the sales team misses quota. Actively involved in helping salespeople get better.
Specialization
Sales Force Evaluation, Sales Hiring, and On-boarding, Documented and repeatable sales process.
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Deap Khambay
State region
London
Linked in
Primary focus
sustainability
Secondary focus
social impact
Fractional experience
0
Industry focus
Consumer Goods, Financial, Tech, Media Tech, Insurance
Strengths
Broad experience in house and consultancy side in a wide range on industries
Specialization
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Dinesh Gurupur
State region
Dayton, NJ
Linked in
Primary focus
growth
Secondary focus
sales
Fractional experience
1
Industry focus
Education, Healthcare, Retail
Strengths
Have personally experienced the ups and downs of the startup/scale-up journey. I relate to their pains and gains, positioning me as the go-to person for driving growth. Very adept at Modern-day Social Selling and Buying landscape Gen AI adoptions for growth and transformation. Extensive, diverse net-worker with deep relationships.
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Duff Ferguson
State region
Los Angeles, CA
Linked in
Primary focus
marketing
Secondary focus
product
customer
data
Fractional experience
20
Industry focus
Fintech, healthcare, entertainment
Strengths
I connect brands authentically with their ideal audience using data, strategy and great creative. People person who loves to work in teams. Founder of award-winning digital agency Amplitude Digital. Experienced with companies sized early stage startup to Fortune 15.
Specialization
Deep Data analytics. Full creative suite.
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Francesco Fabbrocino
State region
California
Linked in
Primary focus
tech
Secondary focus
product
data
security
Fractional experience
15
Industry focus
N/A
Strengths
I am holistic in approach, hands-on in management style, and always strategically focused.
Specialization
I am particularly experienced in assessments and diligence for M&A and re-orgs.
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Gwenevere Crary
State region
Utah
Linked in
Primary focus
HR/people
Fractional experience
2.5
Industry focus
Start-ups, Non-profits, and Small-size businesses in all industries, especially tech.
Strengths
I’m a builder, I put in the right level of foundation/tools to support the business growth while making massive improvements and finding efficiencies so employees, managers, execs, & board members can move quicker. I started my journey as an Actuarial Mathematics major, so I come to the conversation with an analytical brain and an empathic heart.
Specialization
I am a Predictive Index partner
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Ilker Akansel
State region
EMEA
Linked in
Primary focus
community
Secondary focus
HR/people
tech
brand
other
Fractional experience
2
Industry focus
Community building, management and strategy - currently focused on talent, brand and technical/innovation/entrepreneurship communities
Strengths
Fractional focus on communities is new and just a handful of community executives have a fractional focus so it’s a small group already, and on top of that I am one of very few fractional community leaders that focuses on talent communities. I am a big aficionado of community building and I strongly believe that it’s one of the permanent business focus areas and sources of massive competitive advantage of today and future. I am one of the few community professionals who feel most at home outside the boundaries of the industry, and inside the others where I use my experience to build awareness and enthusiasm on community building.
Specialization
Community strategy and leadership, project and program leadership, academic and non-academic training, public speaking, executive mentorship and team building
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Jeff Eddy
State region
Minnesota, MN, Minneapolis, Saint Paul
Linked in
Primary focus
customer
Secondary focus
communications
content
Fractional experience
0
Industry focus
SaaS, B2C & B2B Software, B2C Technology, Environmental & Sustainability Nonprofits
Strengths
Broad skillset, adaptability, eagerness to learn and embrace new ideas
Specialization
Customer Support Team Building, Knowledge Bases & Customer Communities, eLearning, ILT/VILT Course Design, Certification Programs, Informational Video Production, Agile Product Documentation
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John Zurowski
State region
British Colombia
Linked in
Primary focus
sales
Secondary focus
growth
Fractional experience
1
Industry focus
Seed Funding, Series A, B, Tech, Manufacturing, Pro Services, Distribution, Consumer Goods, Fintech, Telco
Strengths
Have worked for high-growth companies helping scale offices and regions. I am hyper focussed on process and introducing tools to make sales scalable for the business
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Karimah Gottschalck
State region
Los Angeles, California
Linked in
Primary focus
brand
Secondary focus
design
marketing
Fractional experience
0
Industry focus
Luxury Lifestyle, Beauty, Travel, Wellness & CPG especially Beverage/Alcohol
Strengths
I am equally creative and analytical. Most CBOs come from a strictly marketing/comms/strategy background. I developed my career by starting with an extensive creative background and then passionately following strategy- and business-focused opportunities. Good creative is essential to the industries I’ve worked in, but often times the stereotypical “creative-type” can be difficult for the rest of the business to understand or work with. By being able to bring both brand strategy and creative direction to the table, I can double my impact for small companies, especially since budgets for creative and marketing are usually slimmer than other parts of the business.
Specialization
Fully capable in Creative Direction, both copywriting and art direction (Adobe Creative Suite, Canva, Figma, packaging design, photoshoot direction)
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Leah Zalinski
State region
Chicago, Midwest
Linked in
Primary focus
operations
Secondary focus
growth
PR/publicity
HR/people
marketing
communications
Fractional experience
0
Industry focus
SMB & Agencies with a focus on marketing, advertising, PR/Comms
Strengths
Exceptional at team building through periods of scale / transitions.
Specialization
Leveraging my Ops Chops, I increase profitability, cultivate rockstar teams and set my clients up with the infrastructure that supports exponential growth.
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Lee Goldsworthy
State region
WA
Linked in
Primary focus
tech
Secondary focus
growth
HR/people
product
Fractional experience
1
Industry focus
EdTech & BioTech
Strengths
I build product engineering teams that would walk through fire for each other. Culture eats Strategy for breakfast.
Specialization
Culture, Agile, High performing teams
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Lindsay Rios
State region
CA
Linked in
Primary focus
sales
Secondary focus
growth
operations
social impact
Fractional experience
3
Industry focus
B2B SaaS
Strengths
While I am really great sales leader, I also have experience and great passion for being a sales leader who encompasses the entire business in everything I do; I keep in mind the entire customer journey and product with my strategies and advice and most importantly, I know how to build orgs with a culture that does their best work because they stay motivated and communicated with.
Specialization
customer experience and journey, revops and exceptional culture building
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Liz Tassey
State region
North America
Linked in
Primary focus
marketing
Secondary focus
tech
growth
brand
content
Fractional experience
1
Industry focus
B2B technology, particularly early- and growth-stage start ups.
Strengths
With 20+ years of tech marketing experience, ranging from early stage startup to high growth IPO to large enterprise, I have extensive and unique experience across a ranges of tech company stages, and a proven track record driving growth and business outcomes. I deeply understand the importance of connecting brand, GTM, and product strategy into one integrated strategy that drives the business, particularly in the B2B tech space. I am highly skilled in taking technical roadmaps and feature-based language and converting it to customer- and value-focused messaging and differentiated positioning in the market. My super-power is “frameworks” - driving clarity and focus in GTM strategies and building frameworks that align resources towards a common approach and goal. I strike an effective balance between building the strategies that drive business outcomes and being hands-on - building content and creative assets, participating in sales calls, analyst submissions and more.
Specialization
Messaging / positioning, GTM strategy and execution, brand + demand gen integrated strategies, content creation, public speaking, sales enablement
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Mahesh Iyer
State region
Hyderabad
Linked in
Primary focus
growth
Secondary focus
sales
Fractional experience
2
Industry focus
SaaS, Fintech, HRtech, Martech
Strengths
My key strengths include a diverse industry background, offering broad perspectives and adaptable strategies. I employ a data-driven approach, ensuring realistic, tailored business solutions. My leadership skills are proven in building and guiding high-performing teams, fostering growth and innovation. I excel in adaptability, swiftly responding to changing business landscapes. My focus is always on delivering tangible results, with a strong emphasis on ethical practices and continuous personal and professional development. This unique blend of skills and experiences sets me apart in the field of fractional professionals.
Specialization
Created a new framework for Innovation & Problem Solving using First Principle Thinking
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Matthew Simpson
State region
New York
Linked in
Primary focus
marketing
Secondary focus
growth
Fractional experience
0
Industry focus
healthcare, travel, financial services
Strengths
My ability to combine both brand and demand and my interests in making improvements through analytics insights and technology sets me apart from others.
Specialization
data and analytics, marketing technology
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Melanie Mercier
State region
San Francisco, CA, West
Linked in
Primary focus
operations
Secondary focus
marketing
communications
sustainability
brand
design
Fractional experience
0
Industry focus
B2B & B2C Events Industry, Creative Agencies, SMBs, Fortune 500 creative depts. focused on Experiential Marketing.
Strengths
Versatile and skilled multi-dimensional leader, consistently raises the bar on excellence, exceptional attention to detail, high EQ.
Specialization
Right in the sweet spot where Strategy meets Ops meets Marketing. Combines business acumen, creative thinking, and tactical execution to create value, build high-performance teams, streamline processes, solve complex problems, drive revenue, and increase profitability, stability, and sustainable growth.
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Michelle Allbon
State region
Auckland
Linked in
Primary focus
sales
Secondary focus
tech
growth
Fractional experience
3
Industry focus
Technology
Strengths
I have an unusual market perspective, having worked both with startups and fortune 100 companies and in every major market (AMER, EMEA, APAC - where I now live.)
Specialization
Data (RevOps), design thinking, sales enablement
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Milly Barker
State region
London
Linked in
Primary focus
operations
Secondary focus
tech
operations
growth
communications
HR/people
community
Fractional experience
6
Industry focus
Industry agnostic, but particularly comfortable in early-to-mid stage companies
Strengths
I balance a really quantitative mindset with high emotional intelligence which means I can design and communicate effective performance management systems that cement psychological safety
Specialization
I’m very comfortable with Asana set-up
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Renae Scott
State region
Ohio
Linked in
Primary focus
marketing
Secondary focus
other
Fractional experience
1
Industry focus
Retail, Consumer and Professional Services
Strengths
My ability to bring parties together around common objectives and get very clear about what needs to be accomplished. Building marketing strategic plans that tie directly to business goals & objectives.
Specialization
Marketing Strategy
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Tina Louise
State region
Barcelona
Linked in
Primary focus
marketing
Secondary focus
communications
brand
growth
Fractional experience
20
Industry focus
Wellness
Strengths
Fast thinking, capacity to thunk outside the box
Specialization
Digital Strategy, email marketing
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Todd Nilson
State region
Two Rivers, Wisconsin, United States
Linked in
Primary focus
community
Secondary focus
marketing
Fractional experience
7
Industry focus
B2B (especially tech, healthcare, and manufacturing) and nonprofit
Strengths
I have managed the planning, configuration, launch, and ongoing operations for large enterprise online communities
Specialization
Employee Experience, Digital Workplace, Collaboration, Game Thinking, Talent Journey
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Tyrone M. Robinson III
State region
Pennsylvania
Linked in
Primary focus
operations
Secondary focus
HR/people
Fractional experience
10
Industry focus
Industry Agnostic
Strengths
My foremost strengths lie in my unique blend of expertise in AI-driven business transformation and a deep understanding of both operational strategy and human resources. What sets me apart in the realm of fractional leadership is my ability to not only streamline business processes through innovative AI integration but also to enhance the human element within organizations. My approach goes beyond traditional operational improvements; it encompasses a holistic view of how technology and people drive business success together. This dual focus on tech-driven efficiency and human-centric leadership has enabled me to deliver unparalleled value in my engagements, fostering environments where businesses not only grow but also adapt and thrive in an ever-evolving market landscape.
Specialization
AI, Web Development, IT, People, Processes, Systems, Technology, Policy, and Procedures.
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Vashti Joseph
State region
Paris
Linked in
Primary focus
operations
Secondary focus
growth
communications
community
sustainability
Fractional experience
4
Industry focus
eCommerce, retail
Strengths
Cross-Cultural Communication, team building, culture building
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Xingcheng “X” Hua
State region
Utah
Linked in
Primary focus
operations
Secondary focus
other
growth
product
Fractional experience
1
Industry focus
Financial Services, Fintech, SaaS
Strengths
Specialization
Corporate Development - end-to-end investment or M&A deal management

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