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Summary of metrics
Comprehensive Metrics Overview
Metrics Category
Metric
More Information
1
Universities
20
Partnered with 20 universities—8 of which actively utilize KANU in multiple classrooms, and 12 are engaged in active partnerships. Additionally, we've achieved 170 unique student-driven marketplace activation request
2
Campus-Marketplaces (private)
170
Activated when a student requests to add their school. A private marketplace for students, faculty, and staff within their own campus.
3
Community Marketplaces (public)
10
Activated when at least 10 students opt to go public. An expanded marketplace featuring a curated selection of student ventures.
4
Organizations
6
Our reach extends beyond academia, including partnerships with Junior Achievement, BBYO, Girl Scouts, LRI, USASBE, and GCEC.
5
Classrooms
15
Integrated into 15 classrooms, breaking down as 5 marketing and 10 entrepreneurship classes. This includes high-engagement features tailored for educational needs.
6
Venture Competitions
3
Successfully integrated with competitions like BMCC, RIHub, and CEO, involving schools like Salve, RISD, Bryant, Brown, and RWU.
7
Community Colleges
2
Made significant inroads into the community college space, with BMCC and CCRI showing keen interest, especially in KANU Compete.
8
Revenue Forecast
$25,000.00
On track for $25,000 for FA2023 in subscription revenue. Aiming to scale to $50,000 by year-end, a YoY growth of 169%.
9
Ambassadors
6
Garnered a network of ambassadors across 5 schools and observed increased student involvement in university entrepreneurship programs post-KANU engagement.
10
Total Users
3,430
(YoY: +164%)
11
Total Ventures
1,300
(YoY: +388%)
12
Total Venture Impressions
91,000
(YoY: +235%)
13
Daily Active Users
230
(vs 96 Sep. 2022)
14
Transactions
51
September 1 to-date (vs 22 in Sep. 2022)
15
September Subscribers
377
September 1 to-date (we expect 250 additional classroom subscribers)
16
Total Point-of-sale Transactions
600
Launched in January 2023
17
Micro-Investing through Competitions
$10,000
18
Classrooms Spoken To
18+
KANU founder's story
19
Interest Capture
350
New consumers expressing interest in student venture MVPs
There are no rows in this table
Historical Metrics Analysis (2020-2024)
Metric
2020/21
2021/22
2022/23
2023/24 (as of 9/14/23)
1
Active Universities*
2
3
130
166
2
Educators
2
6
13
12
3
New Users
303
968
1,495
640
4
Paid Classroom Users
23
374
445
337
5
New Businesses
88
435
571
184
6
Business Views
3,324
12,680
53,085
10,620
7
Business Requests
99
269
784
51
8
Average Transaction
$4.86
$9.60
$12.56
$10.41
9
Transaction Volume
$481.00
$2,585.00
$9,849.00
$531.00
10
Subscription Revenue
$200.00
$10,452.00
$13,015.00
$10,110.00
11
Note:
Introduction of payment processor
Release of educator dashboard
Release of guest web checkout flow & greater marketplace merge
Release of KANU Community and point-of-sale
There are no rows in this table
User Growth
Metric Category
Metric
More Information
1
Total Users
3679
(YoY: +59.4%)
2
Campus-Marketplaces (private)
172
Activated when a student requests to add their school. A private marketplace for students, faculty, and staff within their own campus.
3
Community Marketplaces (public)
15
Activated when at least 10 students opt to go public. An expanded marketplace featuring a curated selection of student ventures.
4
Classrooms
15
Integrated into 15 classrooms, breaking down as 5 marketing and 10 entrepreneurship classes. This includes high-engagement features tailored for educational needs.
5
Paid Fall Subscribers
641
Classroom participants in FA2023 (YoY: +61.6%)
There are no rows in this table
Marketplace Performance
Metric Category
Metric
More Information
1
Total Ventures
1,562
(YoY: +134.6%)
2
Total Venture Impressions
107,206
(YoY: +130.7%)
3
Daily Active Users
261
4
Average transaction size
$13.76
5
Transaction Volume
$8,977.11
105.6%
There are no rows in this table
Community Impact
Metric Category
Metric
More Information
1
Interest capture
516
New consumers expressing interest in student venture MVPs
2
Micro-investing through Competitions
$12,500.00
3
Classrooms spoken to
21+
KANU founder's story
There are no rows in this table
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