Set up a business social media account on platform(s) of author choice - FB, IG, LinkedIn, TikTok, Twitter
Conduct an audit of existing social media accounts to see what is working well/not working well to aid in creating an informed social media strategy moving forward
Research hashtags (for author's main social media platform)
Create a monthly social media content plan & calendar that can easily be replicated for future months
Batch create social media content (including posts, graphics, and copy) to be posted by schedule listed in content calendar (30 posts per month)
Post visual and written content according to content calendar
Engage in the comments of author's posts + respond to/oversee author's DMs (1 - 2 hrs per week)
Research social media influencers who would be a good fit to help promote the book & reach out to secure a partnership
Ongoing management of social media account(s) - continuous calendar creation, content creation, and engagement