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Step 5️⃣ - Prioritize ideas
Goals we're focusing on
Goal
1
Improve % of customers closing their carts
2
Improve % of add to cart rate
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Prioritizing table
Name
Goal
Impact on Goal
Effort
1
Make search more visible
% of customers using the search
L
M
2
Add countdown for promo duration
Improve % of add to cart rate
L
S
3
Add “customers who bought this may also like” section
Improve % of add to cart rate
M
L
4
Accept Apple payments
Improve % of customers closing their carts
S
XL
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