Framework #8: Naming & Claiming Your Category

One of our goals within Music Momentum is to help music producers gain clarity over their frameworks.

If throughout your 42 days of producing, you feel like you’ve figured out what framework you want to create for yourself, that’s great. Then that framework should be “Named & Claimed” in your bio. And if not, no worries—most producers repeat Music Momentum multiple times, each cohort learning more and more about what they enjoy producing and what resonates with their online audience.

However, once you gain some clarity over what your framework is, it’s important that you Name & Claim that framework in your bio—along with telling your audience who you are and what you do, what makes you credible, and what your category is (“online music production & fanbase growth”).

Using Data To Refine Your Framework Over Time

That said, one of the most important lessons we strive to instill in music producers is that your category & framework can (and most likely will) change as time goes on.

Or, as we like to say: The more you produce, the more momentum you get to produce.

The more you produce online, the more you learn what works and what doesn’t. The more you learn what works (for you), the more clarity you will have around what specifically resonates with your audience—and what kind of content you feel is most valuable to create. The more clarity you have, the easier it becomes for you to explain, “This is what I produce,” which makes it easier for your audience to decide whether or not they want to follow you and listen to your music.

And round and round your flywheel spins.

If you found this Ultimate Guide helpful, we can’t stress enough how much we are only scratching the surface here. Music Momentum is a 1 on 1 coaching-based program and community for online music production, and the entry point for anyone who wants to start producing for an online audience.

We hope to see you in the next cohort!

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Enroll In The Music Momentum Program

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