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ICED Theory - Growing Infrequent Products
reforge
The SAAS metrics
Choosing Your North Star Metric
a16z.com
Increase customer engagement by creating emotional marketing experiences
The 25 Micro-Habits of High-Impact Managers
Shein: The TikTok of Ecommerce
Not Boring
Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide
a16z.com
Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated
a16z.com
Documentation for Dummies
Why The Impact Effort Prioritization Matrix Doesn’t Work
Itmar Galid
scaling-product-delivery
Reforge
The Top Product + Growth Strategy Posts Of 2020
Reforge
Social Strikes Back
a16z.com
The “$20M to $500M” Question: Adding Top Down Sales
GTM Strategy
A 4-step guide for day-to-day product discovery
Sophia Höfling
Moving upmarket and the ascent of SMB SaaS
How to Price your SaaS product
Li’s Newsletter
How to price your SaaS product – Issue 49
Lenny Rachitsky
My favorite product management templates – Issue 37
Lenny Rachitsky
5 essentials for your user persona template (with examples)
Three Types of Marketplace Shifts: Changing Without Breaking The Marketplace
giladhorev.com
Flywheels, flywheels, flywheels - Issue 39
Lenny Rachitsky
The Hierarchy of Marketplaces — Introduction and Level 1
https://sarahtavel.medium.com/
Why Onboarding is the Most Crucial Part of Your Growth Strategy
https://caseyaccidental.com/
The Zendesk Triple Diamond - Visualizing the product design process
https://medium.com/zendesk-creative-blog
Why Figma Wins
https://kwokchain.com/
What is good retention - Issue 29
Lenny Rachitsky
Status as a Service (StaaS)
https://www.eugenewei.com/
How the biggest consumer apps got their first 1,000 users - Issue 25
https://www.lennyrachitsky.com
Flywheels And How To Create Content Communities
Andy Johns
How To Become a Peak Product Manager
Ravi Mehta
The a16z Marketplace 100: Index
How to Kickstart and Scale a Marketplace Business – Phase 1: Crack the Chicken-and-Egg Problem 🐣
Lenny Rachitsky
What Makes For A Good Product Manager?
https://www.andyjohns.co/
Unbundling Work from Employment
Li’s Newsletter
Part 4: Product Development For Innovation
https://www.andyjohns.co/team/andy-johns
Platform Product Management
https://medium.com/hackernoon
Product To Distribution
http://blog.eladgil.com/
Building a Growth Framework Towards a $100 Million Product
https://brianbalfour.com/
Defining Aggregators
stratechry.com
WHAT MAKES A GREAT PRODUCT MANAGER
https://hackernoon.com/
What Is The Mobile Growth Stack?
https://phiture.com/
Applying Leverage as a Product Manager
Brandon Chu
Marketing Plan And Chill?
https://chatbotsmagazine.com/
The Hierarchy of Engagement
https://sarahtavel.medium.com/
16 Startup Metrics
a16z.com
Aggregation Theory
stratechry.com
Personas Make Users Memorable for Product Team Members
https://www.nngroup.com/
The Dangerous Seduction of the Lifetime Value (LTV) Formula
http://abovethecrowd.com/
Peter Thiel’s CS183: Startup - Class 9 Notes Essay
Blake Masters
From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
a16z.com
Growth Loops are the New Funnels
https://www.reforge.com/
Product Work Beyond Product-Market Fit
https://www.reforge.com/
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaier and Lenny Rachitsky
Retention in the Times of COVID-19
https://www.reforge.com
The One Growth Metric that Moves Acquisition, Monetization, and Virality
https://www.reforge.com
Retention is Hard, and Getting Harder - Here’s Why
https://www.reforge.com
Growth Loops are the New Funnels
https://www.reforge.com
strategy
https://twitter.com/sriramk
Trends #0033 — No-Code
TRENDS.VC
How To Calculate Your Word of Mouth Coefficient
https://www.reforge.com
Writing a Business Plan
https://www.sequoiacap.com/
High Output Founders' Library
notion.so
Startup Library
https://www.ycombinator.com/
The Racecar Growth Framework
<blank>
Introduction to the Sales and Marketing Machine
David Skok
Picking a GTM Motion
Title
ICED Theory - Growing Infrequent Products
Date Published
November 8, 2021
URL
https://www.reforge.com/blog/iced-theory-growing-infrequent-products
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Article Table
1
Title
Date Published
Source
URL
Visual
1
ICED Theory - Growing Infrequent Products
November 8, 2021
reforge
https://www.reforge.com/blog/iced-theory-growing-infrequent-products
Loading…
2
The SAAS metrics
October 18, 2021
https://sacks.substack.com/p/the-saas-metrics-that-matter
3

Choosing Your North Star Metric

June 25, 2021
4

Increase customer engagement by creating emotional marketing experiences

June 21, 2021
Loading…
5

The 25 Micro-Habits of High-Impact Managers

June 16, 2021
https://review.firstround.com/the-25-micro-habits-of-high-impact-managers
6

Shein: The TikTok of Ecommerce

May 18, 2021
Not Boring
https://www.notboring.co/p/shein-the-tiktok-of-ecommerce
7

Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide

April 5, 2021
8

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

March 31, 2021
https://a16z.com/2021/03/31/marketplace-supply-strategy/
9
Documentation for Dummies
March 17, 2021
https://www.notion.so/Documentation-for-Dummies-1c596c6b6095419083fddf867e80b72f
10

Why The Impact Effort Prioritization Matrix Doesn’t Work

March 17, 2021
Itmar Galid
https://itamargilad.com/why-impact-effort-prioritization-doesnt-work/
Loading…
11
scaling-product-delivery
February 3, 2021
Reforge
https://www.reforge.com/blog/scaling-product-delivery
12
The Top Product + Growth Strategy Posts Of 2020
December 31, 2020
Reforge
Loading…
13
Social Strikes Back
December 9, 2020
https://a16z.com/social-strikes-back/
Loading…
14

The “$20M to $500M” Question: Adding Top Down Sales


December 3, 2020
15
GTM Strategy
December 2, 2020
https://docs.google.com/presentation/d/1M_j0F-IuqgaGfHPfvOh1ssBudpA_Wyp6VoHA46uOr80/edit?usp=sharing
16
A 4-step guide for day-to-day product discovery
November 29, 2020
https://sophiahoefling.medium.com/a-4-step-guide-for-day-to-day-product-discovery-3dc7e0b9cfb
17

Moving upmarket and the ascent of SMB SaaS

November 5, 2020
18
How to Price your SaaS product
October 27, 2020
Li’s Newsletter
https://www.lennyrachitsky.com/p/saas-pricing-strategy
Loading…
19

How to price your SaaS product – Issue 49

October 27, 2020
Lenny Rachitsky
https://www.lennyrachitsky.com/p/saas-pricing-strategy
21

5 essentials for your user persona template (with examples)

September 30, 2020
22

Three Types of Marketplace Shifts: Changing Without Breaking The Marketplace

August 20, 2020
https://www.giladhorev.com/posts/three-types-of-marketplace-shifts-changing-without-breaking-the-marketplace
23

Flywheels, flywheels, flywheels - Issue 39

August 18, 2020
Lenny Rachitsky
25
Why Onboarding is the Most Crucial Part of Your Growth Strategy
July 8, 2020
Loading…
28
What is good retention - Issue 29
June 9, 2020
Lenny Rachitsky
30
How the biggest consumer apps got their first 1,000 users - Issue 25
May 12, 2020
31
Flywheels And How To Create Content Communities
April 28, 2020
Andy Johns
Your link was not successfully embedded. Please try again with a different URL.
32
How To Become a Peak Product Manager
April 11, 2020
Ravi Mehta
33

The a16z Marketplace 100: Index

March 5, 2020
https://a16z.com/2020/02/18/marketplace-100-index/
Loading…
34

How to Kickstart and Scale a Marketplace Business – Phase 1: Crack the Chicken-and-Egg Problem 🐣

November 20, 2019
Lenny Rachitsky
https://www.lennyrachitsky.com/p/how-to-kickstart-and-scale-a-marketplace
35
What Makes For A Good Product Manager?
September 27, 2019
Your link was not successfully embedded. Please try again with a different URL.
36
Unbundling Work from Employment
July 29, 2019
Li’s Newsletter
39
Product To Distribution
April 10, 2018
Your link was not successfully embedded. Please try again with a different URL.
40
Building a Growth Framework Towards a $100 Million Product
October 13, 2017
41
Defining Aggregators
September 26, 2017
Loading…
44

Applying Leverage as a Product Manager

November 28, 2016
Your link was not successfully embedded. Please try again with a different URL.
46

The Hierarchy of Engagement


March 23, 2016
https://sarahtavel.medium.com/
https://sarahtavel.medium.com/the-hierarchy-of-engagement-5803bf4e6cfa#.fkpi19i3x
Loading…
47
16 Startup Metrics
October 21, 2015
48
Aggregation Theory
July 21, 2015
Loading…
49
Personas Make Users Memorable for Product Team Members
February 16, 2015
https://www.nngroup.com/
50
The Dangerous Seduction of the Lifetime Value (LTV) Formula
September 4, 2012
http://abovethecrowd.com/2012/09/04/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/
Loading…
51
Peter Thiel’s CS183: Startup - Class 9 Notes Essay
May 4, 2012
Blake Masters
52

From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak


55
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaier and Lenny Rachitsky
60
strategy
Your link was not successfully embedded. Please try again with a different URL.
67
68

Introduction to the Sales and Marketing Machine

David Skok
https://www.forentrepreneurs.com/sales-marketing-machine/
69

Picking a GTM Motion

https://www.field-guide.unusual.vc/field-guide-enterprise/picking-a-gtm-motion
Your link was not successfully embedded. Please try again with a different URL.
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