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Ideation
Conducting Competitive Research
Competitive Matrix Tool
Competitor
Competitor Type
URL Website
Username and Passwords
Purpose of Site
Year Founded
Founding Rouds
Revenue Streams
Monthly Traffic
# of SKUs
Primary Categories
Social Networks
Content Type
Personalization
Community / UGC Features
Competitive Advantage
Heuristic Evaluation
General Notes
Questions / Notes to Team
1
Indirect
2
Direct
3
Influencers
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