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Conducting Competitive Research

Competitive Matrix Tool
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Competitor
Competitor Type
URL Website
Username and Passwords
Purpose of Site
Year Founded
Founding Rouds
Revenue Streams
Monthly Traffic
# of SKUs
Primary Categories
Social Networks
Content Type
Personalization
Community / UGC Features
Competitive Advantage
Heuristic Evaluation
General Notes
Questions / Notes to Team
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Indirect
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Direct
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3
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Influencers
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