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Director of Marketing

Co:Create is a new web3 protocol that unlocks the potential of NFT communities and ecosystems. We’ve raised a led by to support our mission:
Co:Create is the first-and-only protocol that provides the infrastructure for NFT projects to scale their digital ecosystem through native tokens. Our technology is new and has no direct competitor in its configuration, so we need to articulate a clear need for our target customers. This role is a crucial part of how we will communicate that to the market – with Twitter playing such a central role in Web3.
We are looking for a director of marketing who has a deep understanding of Web3, with strong relationships in the space to drive meaningful outcomes. You will lead marketing efforts for Co:Create from strategy to creating compelling, on-brand, narratives across content and social and be able to deliver robust reporting and analytics. Bottom line, you are a data-driven, strategic thinker, who can roll up their sleeves and operate as an IC (individual contributor).
You’ll get to
Build a social strategy to establish Co:Create as a Web3 thought leader
Own tooling and budget decisions for marketing
Drive engagement & growth in the Co:Create brand across owned channels
Create content and provide strategy support for business development
Be the internal Web3 market expert and evangelist
Want more information, check out the
Who we are looking for
Must have 7+ years of experience in digital marketing
At least 1 year of experience in crypto/blockchain/NFT.
Proven success as a social and marketing manager
Be active in and have a strong community in Web3
An “owner-mentality”
Excellent communication and strong writing skills
Proven track record of growing Twitter, Discord & social followings
Experience delivering KPI metrics for nurture & acquisition marketing campaigns (email, paid social, etc)
Understanding of our client’s unique business challenges challenges
Deep understanding of the NFT market
Ability to use data to inform strategy and improve content
Experience/expertise in: podcasts, Clubhouse, Telegram or other audio platforms.
Experience/expertise in producing video content: TikTok, Reels, YouTube, explainers, sizzles.
Strong knowledge of marketing automation & analytics tools: Hubspot, Dune, Google Analytics, etc
Familiarity with Figma, Webflow, Adobe Creative Suite, Typeform
Influencer marketing background
Salary and Compensation
Competitive salary, as well as lucrative equity and tokenomics incentives. Curious what that means? Learn more about .
Annual salary: $184,000- $216,000
Equity compensation: 0.123% - 0.170%
Benefits & perks
Fully remote team (US based employees only at this time)
Team offsites quarterly at locations across the country
Health insurance
401k Retirement plan
Unlimited vacation & paid time off
$2500 in “get what you need to get started funds”.
$325/month in “get what you need” funds.
A NFT Starter Pack, including money to grow your NFT collection
Hate Monday meetings? so do we! We have a strong “no meetings” policy on Mondays.
Our culture
When hiring candidates, we look for signals that a candidate will thrive in our culture:
We care personally, and challenge directly: We know and care about each other. We challenge each other to be better. We don’t care about being right, but getting right.
We build on our strengths: We each have superpowers and we strive to create an environment where individuals are able to do what they do best.
We act!: We make informed, bold decisions, using data when possible.
Community first: If our community isn’t winning, neither are we.
We’re curious: We seek to understand. We stretch beyond our personal areas of expertise. We learn as much as we can in a rapidly evolving space.
We are optimistic, but realistic: We know we will be successful, but have a healthy respect for challenges we have to overcome.
About Co:Create
The Co:Create protocol is the first endeavor from Gesso Labs, a team of web3 entrepreneurs, engineers, artists, and operators. Gesso, (pronounced “Jesso”, the Italian word for chalk) is a primer applied to blank canvases that serves as the foundational layer all other paints adhere to. Our name speaks to what we aim to deliver: tooling and infrastructure that empowers creators to realize the promises of web3 - dynamic, decentralized experiences that benefit all participants.
We are backed by some of the best projects and technical minds in the space and we’re excited to have many of these partners along for the ride as investors, advisors and future users of the protocol.
We are a woman-led company and believe in fostering a diverse and inclusive workplace. Candidates of all protected classes are encouraged to apply and we offer equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
How to Apply
Step 1: Complete the application below:
Step 2: Complete Our Predictive Index Assessment (Optional)

We know that the best candidates are more than their resume. We use the Predictive Index to make sure that we do not miss any candidates that might be a great fit.
Please take this short survey which gives us feedback on your strengths. You will receive your results via email after you complete the assessment.
If you are offered the role, we will also use this send you a of how you and your manager may tend to communicate.

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