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V2 Launch Agenda

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V2 OKRs

2023 Product Team Goal:

Launch V2 2023

2023 V2 Objectives

Develop and Launch a V2 Architecture that scales to all 3 core Personas
Deliver a Fast, Scalable and Useful Inbox beta for Personal Patty Persona
Surpass V1 Conversion, Activation and Retention Metrics for Inbox persona

⁠

KRs for Launching an Architecture that Scales

Research Architecture
Onboard Team into Architecture
Setup Each Dev with V2 Code Base + Flutter
Jason
Isaac
Isaiah
Purchase New Machines for Devs
Isaac
Jason
Isaiah
Map Architecture Requirements [User Access Patterns]

KRs for Delivering a Fast, Scalable and Useful Inbox

Outline User Persona for Personal Patty
Access Patterns
Feature Requirements
Data
Launch V2 Inbox
Develop a V2 Launch Plan
prototype
Finalize Architecture
Train Dev team on Architecture
alpha
Finalize user access patterns
Finalize Wireframes
beta
develop UI and UX
implement branding
Develop a V2 GTM Strategy
MCS stack
onboarding materials for V2
sales process for V2
marketing funnel for V2
AB pathway for moving users between v1 and v2 during sign-up
Identifying V2 ICP
Measuring V2 ICP vs V1 ICP
Surpass V1 Activation, Conversion and Retention Rate for Inbox
Implement Product Data Architecture
Segment Events
Migrate Segment Event spreadsheet to V2
How do we track events across v1 and v2?
Format DataWarehouse
where and how are we storing source data?
what are sources of our data?
Set V1 Benchmarks + Rules
V1 Inbox Activation rate
V1 inbox retention rate
V1 conversion rate for persona



KRs for Surpassing V1 Conversion, Activation and Retention Metrics


Implement data architecture for Product Metrics
Format Datawarehouse
where are we storing event and product usage data? Big query?
Format Key Segment Events
Identify how to use segment across different versions simultaneously
Set v1 Benchmarks
Trial Conversion rate benchmark + Rules
what is a “trial conversion rate”
Achieve 15% Trial Conversion Rate
Implement existing Trial Sign-up workflow
Achieve 5% Trial Activation Rate
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