Teloskin Proposal

Explore

Narrative Blueprinting

Three 2.5-hour workshops that will produce polished brand messaging

This workshop series will identify your ideal customer and what they care about most so you can speak their language on the channels you might cross paths with them.

Workshops

This workshop will take place in three parts:

Psychological Profile

Positioning

Anchor Messaging

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Workshop 1

Psychological Profile

Who your ideal customer really is

We'll gain deep insights into your ideal customer's goals, roadblocks, fears, desires, and awareness level. We'll provide you with a comprehensive profile that will inform all future messaging, enabling you to establish deeper connections with your audience.

The psychological profile for your brand will be centered around goals and habits relevant to your business.

Example:

Emily Hawthorne

Age: 36

Education: Bachelors

Occupation: Entrepreneur

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woman in white long sleeve shirt smiling

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Bio

Emily is a busy professional who values creativity, self- expression, individuality, and uniqueness.

She also enjoys traveling and exploring new cultures, She has a desire to express herself through fashion and style, to feel a sense of belonging to a unique community, and to support ethical and sustainable business practices, and therefore is willing to pay a premium for high-quality, unique, and ethically sourced products.

Goals & Needs

Work-life balance: looking for ways to manage her schedule so she can spend quality time with her family.

Living authentically: makes sure she puts her money behind companies and products that align with her values. Recreating her travels: looking for ways to experience the authentic experiences she's had while abroad.

Buying Habits

Food Delivery - 2x/week

Restaurants - 5x/week

eCommerce - 1x/week

Farmer’s Market - 1x/week

Frustrations

“It’s a struggle to find time to maintain the healthy lifestyle I want for me and my family”

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“It’s difficult to recreate the dishes I love since I don’t have easy access to grocery stores with the right ingredients.”

Motivations

Price:

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Convenience:

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Ethical:

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Workshop 2

Positioning

Creating a perception of the brand that connects with the ideal customer

With the help of the psychological profile, we'll identify your true competitive alternative, provable differentiators, and the assumptions people have about your category. This will provide us with a clear stance on exactly where you fit in the market and what makes you the obvious choice.

Understanding your brand's positioning enables us to craft a powerful sales narrative that resonates with potential customers by addressing their needs and desires directly and effectively.

Example:

True Competitive Alternatives

What they would use if you didn’t exist

Key Unique Features

What only we have

True Value

The true value you deliver to customers

Market Category

The macro market category we compete in

Power 4%

Specific groups of customers who care a lot about the value

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Workshop 3

Anchor Messaging

Define your brand’s promise and keep it from drifting away

The foundational messaging you need to effectively communicate the following:

The problem you exist to solve

How you solve it

What that means for your customers

Craft a strong message that makes it clear what you do and why it matters.

Example:

One-liner

Succinct & impactful, convey the value of your offering so that people “get it”

Elevator Pitch

How you’ll talk about yourself to your customers

Sales Narrative

The story all content draws from, what your customers will tell others about you

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