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Product Personalization Ideas


MVP Personalization
View of Personalization Ideas
2
Component
Problem/Opportunity
Idea/Solution
Description
Requirements
Value
LOE
Cost
Decision
MVP
1
Coaching
Video from coach - personalized welcome
video from coach about me - personalized with member name
Multimedia Chat
13
5
8
MVP Test
2
Coaching
Daily Check-ins
daily motivation/accountability check-ins from coach
Chat
8
1
1
3
Coaching
Video from coach - about me
video from coach about me - non personalized without member name
Multimedia chat
8
1
1
MVP Test
4
Assessment
Increase engagement & personalize experience / humanize experience
Review Call
Scripted live f2f or audio call with coach
results review
app tour / onboarding
OPTIONAL
Script for coaches
How to answer questions
Scheduling/Calendly/Zoom
8
3
5
Optional review call for MVP
Schedule with coach message
Look into schedule button as part of review pre-results
Banner on Home screen
5
Coaching
Call button at top of home
Button to schedule calls at top of home screen
Dev:
Button & link to scheduling system
Other:
Scheduling system setup
Coaching protocols
Tracking/analytics
8
3
5
MVP
6
Workouts
Prob: As a user I want to be able to swap movements Op: Personalize & humanize workout experience
Replace Exercises - Coach
Give coach ability to change exercises for specific workouts or all workouts
Coach exercise swapping tool
Recommended exercise swaps
8
5
1
7
Workouts
Rehab How Tos (Videos via Youtube)
Provide rehab videos to members via chat (Youtube)
Dev:
Links via chat (ideally w/ preview)
Other:
Source youtube videos/protocols
5
1
1
MVP
8
Nutrition
Overview video from coach/head RD
Video from coach or head of Longevo nutirtion explaining the nutrition program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
1
1
9
Fasting
Overview video from coach/head RD
Video from coach or head of Longevo nutirtion explaining the fasting program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
1
1
10
Nutrition
Food/Recipe swaps (Coach) - via chat
coach reccommendations on food/recpeie swaps via chat
Dev:
NA
Other:
Rules for what recs a coach can make
5
1
5
11
Workouts
Rehab How Tos (Videos via chat - longevo produced)
Provide rehab videos to members via chat (Longevo recorded)
Dev:
Coach be able to pull videos from a library and send via chat
Multimedia chat
Other:
Create longevo videos with talent
5
1
8
12
Coaching
Optional Calls - 1st message to users
send 1st message to users for optional calls
Dev:
NA
Other:
Script
5
3
5
13
Programs
Coach recs via “coach rec section”
coach provide recs and ability to list in a “coach rec section in programs”
Dev:
Coach rec section in programs
Other:
Create rules around coach recs
5
5
1
14
Workouts
Program overview video
Video from coach or head of Longevo training explaining the workout program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
5
5
15
Coaching
Button at top of coach screen to schedule
Button to schedule calls at top of coach message screen
Dev:
Button & link to scheduling system
Other:
Scheduling system setup
Coaching protocols
Tracking/analytics
5
5
5
nice to have in both places but not need to have
16
Workouts
Rehab How Tos (Video Library)
Create section in programs for “rehab” videos
Dev:
Create section in programs
Other:
Create videos with talent
5
5
8
No results from filter
16
Count

Value x LOE (Bubble Size = Cost (Big = More Cost))
2
Created with Highcharts 9.2.2ValueLOE HelperAssessmentWorkoutsNutritionFastingScience TipsProgramsCoaching[Blank]24681012-10-50
Priority:
Top Right (Value > 7, LOE < 7)
Bottom Right
Top Left
Bottom Left


Key:

Value:

1 (Current feature improvement)
5 (New feature)
8 (New feature - differentiated)
13 (Direct impact to LTV, Rev, Member Count)
21 (Kills or Gamechanges product)

LOE (Dev):

1 (day)
3 (3day)
5(week)
8 (1.5 week)
13 (Sprint)
26 (2 sprint)

Cost (Non-Tech):

1 (<$1K)
5 (<$5K)
8 (<$10K)
13 (<$50K)
21 ($50K+)
Personalization Ideas
2
Component
Problem/Opportunity
Idea/Solution
Description
Requirements
Value
LOE
Cost
Decision
1
Assessment
Personalize & increase assessment call completion
Live assessment
Live assessment call with coach
Video platform for coach/member
Ability for coach to answer questions on user behalf
13
13
5
Async for MVP
2
Assessment
Increase engagement & personalize experience / humanize experience
Review Call
Scripted live f2f or audio call with coach
results review
app tour / onboarding
OPTIONAL
Script for coaches
How to answer questions
Scheduling/Calendly/Zoom
8
3
5
Optional review call for MVP
Schedule with coach message
Look into schedule button as part of review pre-results
Banner on Home screen
3
Workouts
Prob: As a user I want to be able to swap movements Op: Personalize & humanize workout experience
Replace Exercises - Coach
Give coach ability to change exercises for specific workouts or all workouts
Coach exercise swapping tool
Recommended exercise swaps
8
5
1
4
Workouts
Rehab How Tos (Video Library)
Create section in programs for “rehab” videos
Dev:
Create section in programs
Other:
Create videos with talent
5
5
8
5
Workouts
Rehab as part of workout programs
Insert rehab workouts into workout programs
Dev:
Create way to integrate pre-made rehab programs into workout programs
Other:
Create rehab programs & logic how to integrate into workout programs
8
13
1
6
Workouts
Rehab How Tos (Videos via chat - longevo produced)
Provide rehab videos to members via chat (Longevo recorded)
Dev:
Coach be able to pull videos from a library and send via chat
Multimedia chat
Other:
Create longevo videos with talent
5
1
8
7
Workouts
Rehab How Tos (Videos via Youtube)
Provide rehab videos to members via chat (Youtube)
Dev:
Links via chat (ideally w/ preview)
Other:
Source youtube videos/protocols
5
1
1
MVP
8
Workouts
Form video review (real person)
Review user workout form (real person on backend reviewing and providing critiques via chat)
8
8
13
9
Workouts
Form video review (AI)
Review user workout form and provide feedback realtime via AI
5
26
21
10
Workouts
Program overview video
Video from coach or head of Longevo training explaining the workout program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
5
5
11
Workouts
Audio Cues
Audio cues on how to perform movements on workotus
5
8
5
12
Nutrition
Pre-made meal plan (Auto add)
Ability for user to auto create meal plan themeselves in app
8
13
1
13
Nutrition
Pre-made meal plan (Coach create)
Ability to coach to create or prefill meals for user
13
13
1
14
Nutrition
Food/Recipe swaps (Coach)
ability for coach to swap foods/recipeies for user in app
8
13
1
15
Nutrition
Food/Recipe swaps (Coach) - via chat
coach reccommendations on food/recpeie swaps via chat
Dev:
NA
Other:
Rules for what recs a coach can make
5
1
5
16
Nutrition
Photo logging
ability for user to log food in app via sending photos
13
13
5
17
Nutrition
Photo feedback
ability for user to get food choices critiqued via photos
13
8
8
18
Nutrition
Overview video from coach/head RD
Video from coach or head of Longevo nutirtion explaining the nutrition program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
1
1
19
Fasting
Overview video from coach/head RD
Video from coach or head of Longevo nutirtion explaining the fasting program
Dev:
1st Time intro video
Other:
Record intro videos with coach & ideally head rd
5
1
1
20
Science Tips
What topics interest you most “netflix”
ask user to select topics interested to refine science tips shown
1
5
1
21
Science Tips
Use user ratings to provide liked content
use user history ratings to help determine sci tips shown
1
5
1
22
Programs
Coach recs via chat
coach provide recommended lessons via chat “watch lesson 8 in sleep”
1
1
1
23
Programs
Coach recs via “coach rec section”
coach provide recs and ability to list in a “coach rec section in programs”
Dev:
Coach rec section in programs
Other:
Create rules around coach recs
5
5
1
24
Coaching
Daily Check-ins
daily motivation/accountability check-ins from coach
Chat
8
1
1
25
Coaching
Optional Calls - 1st message to users
send 1st message to users for optional calls
Dev:
NA
Other:
Script
5
3
5
26
Coaching
Call button at top of home
Button to schedule calls at top of home screen
Dev:
Button & link to scheduling system
Other:
Scheduling system setup
Coaching protocols
Tracking/analytics
8
3
5
MVP
27
Coaching
Button at top of coach screen to schedule
Button to schedule calls at top of coach message screen
Dev:
Button & link to scheduling system
Other:
Scheduling system setup
Coaching protocols
Tracking/analytics
5
5
5
nice to have in both places but not need to have
28
Coaching
Video from coach - about me
video from coach about me - non personalized without member name
Multimedia chat
8
1
1
MVP Test
29
Coaching
Video from coach - personalized welcome
video from coach about me - personalized with member name
Multimedia Chat
13
5
8
MVP Test
30
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29
Count
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