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Launching An App With A Diverse Ads Strategy
Paid Social Strategy & Management
4.5M
National Ad Reach
1.3k
Regional Downloads
<$8.00
Cost per Download
We were approached to help launch a new beauty treatment booking app whose growth roadmap consisted of regional launches alongside a national awareness campaign.
To help them achieve both new user growth and national reach, we tailored a Meta Ads strategy with specific audience targeting techniques and compelling ad creative that reached more than 4 million people in the US, and generated ~1300 downloads in their initial launch location.
This Meta Ads technique provided a cost-effective framework that was used for future regional launches.
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