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eCommerce Brand Community Growth
Email Marketing
We worked with an eCommerce business who wanted to build an online community closely aligned with their brand that they could connect with on an ongoing basis.
+6,427
New Members
+$20k
Additional Sales
To accomplish this, we set up a website popup that incentivized site visitors to provide their email address, then engaged them with a email series that helped customers get to know the brand, its offerings, and mission.
Over a 3-month period, this popup and automated email series added ~6500 new subscribers to the client's email list. During this period, the email series contributed to ~$20k in revenue for the client, and subsequent email campaigns to this warm audience continue to bring in revenue with every new campaign.
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