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Decreasing Acquisition Costs by Diversifying the Sales Funnel
Paid Social Strategy & Management
We were approached to find ways to improve the current sales funnel of an online retail store for a fashion brand. The existing sales funnel was composed of direct-to-user sales ads as well as retargeting ads for people who had visited the website.
+84%
Website Traffic
-25%
Decreased Acquisition Costs
We recognized an opportunity to enhance their retargeting pool with a larger audience, and proposed a new traffic campaign to identify intent behind a specific interest in high fashion, particularly high heels without major increases in budget.
We crafted a series of compelling ads designed to drive quality traffic to their website. The results were undeniable – we drove 84% more traffic, broadened the retargeting pool, and created a diverse and efficient sales funnel. This shift in strategy led to substantial cost-effectiveness, reducing the client’s customer acquisition costs by 25% with a budget increase of only 1.5%.
Our strategic intervention not only amplified their brand visibility and consumer engagement, but also significantly improved their ad spend efficiency.
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