Outputs
Journey map
Insights journeys
Stage number
Journey stage
Category area
Answer observation
Pain point
Positive point
4
Stage 4
2
Tag category 1
1
Answer category 1 (carries out their work in Excel)
Tag category 4
1
Answer category 2 (they only do this task at home and not the others)
Analysis and Report Creation
3
Tag category 1
2
Answer category 4 (X is a big part of their role)
Answer category 6 (process P is a big pain point)
Tag category 4
1
Answer category 3 (they share by using this tool)
Acting on Findings
1
Tag Category 3
1
Answer category 5 (role includes doing Y and Z)
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